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United Arab Emirates - PM Communications

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UAE 3rd NOVEMBER 2007 AJMAN / 13AJMANHotels and resorts are developing along Ajman emirate’s beautiful stretch of beachTHE SMALLEMIRATE THATTHINKS BIGIt may be the smallest of the seven emirates, butAjman is ready to compete with its neighbourswhen it comes to ambitious real estate projectsComprising an area of only 161 squaremiles, the emirate of Ajman accountsfor less than 0.5 per cent of the country’slandmass. Located on the UAE’s westerncoast overlooking the <strong>Arab</strong>ian Gulf, it hasa fast modernising capital, well providedwith shopping malls,an increasingly busy portencompassing a free zone, an eighteenthcenturyfort with a fascinating museum,anda long corniche road running betweenbeaches of fine, golden sand and a growingnumber of hotels and resorts.‘The lion’sshare ofinvestmentthis year willgo to realestate’Ajman lacks oil, but thanks to its strategiclocation and proximity to the commercialcentres of Dubai and Sharjah it hasa high percentage of the country’s industrialplants. The emirate has long beenknown for fishing and shipbuilding, andAjman Port is one of the fastest-developingports in the Northern <strong>Emirates</strong>.Agriculture and tourism are also seen assectors with great potential.Under the leadership of Sheikh HumaidBin Rashid Al-Nuaimi,and with financial assistancefrom wealthier neighbouring emirateslike Dubai and Abu Dhabi,Ajman hasopened up to investment and embarked ona process of development designed to boostits economy. Over the next five years thegovernment plans to spend between £6.67and £13.2 billion on infrastructure, includingdevelopment of the free zone and theseaport, new roads, a metropolitan rail linkto Dubai, and a new sewage system.A real estate boom is under way.Ajman wasthe second emirate after Ras Al-Khaimah toopen up its property market to foreigners andover the last three years some £3.4 billionworth of real estate development projects havebeen launched.Abdel Farah, head of researchand statistics at the Ajman Chamber ofCommerce, has been quoted as saying thatgrowth in investment this year will be closeto 20 per cent,“and the lion’s share will go tothe real estate sector.”A series of mega projects will transformthe local landscape. For the largest, the AlZorah project, the emirate has formed apartnership with Solidere ManagementServices of Lebanon. Described as “a citywithin a city”, and costed at around £6.8billion,Al Zorah will spread over 107 millionsquare feet. It will include a commercialoffice district, residential buildings andvillas, hotels, hospitals and schools, a marinaand a golf course, and will be connecteddirectly to the <strong>Emirates</strong> Road via a newhighway.Last year saw the launch of another townsizeddevelopment,the £1.96 billion <strong>Emirates</strong>City, being developed by R Holdings, featuring72 residential and commercial towers.Other major projects include Ajman I,a mixed-use residential, commercial andhospitality complex with 12 freehold residentialtowers, Ajman Marina, a tourism,residential and commercial project,and theAl Ameera Village project.“It was clear that when the concept of100 per cent freehold was introduced in late2002 there would be big potential,” saysFahad Dero, Chief Executive Officer of realestate company Sweet Homes. “It hasadded a new dimension to the UAE’s propertymarket. It has also meant that foreignersreinvest their money within thecountry rather than taking it abroad.Thereis no doubt that the freehold concept hasincreased the number of new buyers comingto the UAE.”Falcon Towers, Ajman’s next luxury towers, will offer exclusivity and unparalelled viewsSweet Homes, which has an extensivenetwork of offices, as well as outposts inthe UK, Oman and Qatar, is currently focusingits real estate development effortson Ajman.The company successfully marketedits first project in the emirate, AlNaemiyah Tower in 2004.Notableamong its other projects in theemirate since then is the 52-storey Corniche Tower,located bythe beach. However, its largestand most impressive project inAjman is the Paradise Lakes groupof eight 31-storey towers in the<strong>Emirates</strong> City development,whichare scheduled for completion inDecember 2008.The company promises firstclass facilities, comparable toDubai,with competitive prices.“Ifyou arrive at Dubai InternationalAirport, you can be in Ajman within half anhour,” says Mr Dero.“The Emirate City projectis about twenty minutes away and to getto the downtown area it takes about fiveminutes.The freehold and visa facilities areFAHED DEROSweet HomesReal Estatethe same as in Dubai,but the prices are verycompetitive compared to Dubai.”Sweet Homes offers its clients a widevariety of buyer and seller services includingproperty management,consultancy andfeasibility studies.“We provide a combinationof services related to marketsurveys,statistics,feedbackand customer requirements inorder to safeguard their investmentsand achieve betterreturns,” explains Mr Dero.“We have a very good databaseand over 5,000 satisfied customers.He adds:“Basically, the buyingand selling of real estate isa customer-oriented business.If you give wrong advice it willbe only once, because yourcustomers will never comeback, and they will tell their friends not touse your services.On the other hand,if yourcustomers are satisfied, they will give you agood name and you will expand your businesscontinuously.” ●

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