CREATIVE SERVICES WORK ORDER - Embry-Riddle Worldwide

Worldwide MarketingCREATIVE SERVICES WORK ORDERThis form should accompany all Creative Service requests. Jobs will be processed once all the pertinent materials arereceived by Marketing. A minimum of 10 business days should be allowed for design and production, a minimumof 14 business days for video and radio production, and a minimum of 10 days is required for printing.Date _____________________Contact Name _____________________________________Campus_________________________________________Phone _______________ Cost Center ___________________PROJECT: Project Deadline ___________________________Product/Service Requested:Tip: Please tab down each line otherwise,text will decrease in size.For Office Use OnlyJob ID # _________________________ RushDesigner ________________________________Date/Time In ______________________________Job Date: Started ___________________________Completed _________________________Job Cancelled ______________________Brochure (br)Flyer (fl)Invitation (in)Direct Mail (dm)Postcards (pc)Posters (po)Table Tents (tt)Rip Cards (rc)Schedules (sc)PowerPoint Presents (pp)Billboard (bb)Television (tv)Radio (ra)E-Mail blasts (em)Graduation Programs (gp)Other ____________________________________(_____ _____) Quantity: _________________________Dimensions: _______________________ Colors: BW 2C 4C Other _________________________MARKETING OBJECTIVE: (What are you trying to accomplish?)_____________________________________________________________________________________________________________________________________________________________________________________________________________________TARGET AUDIENCE: Alumni Business Community Prospective Students Students Faculty StaffOther ___________________________________________________________________________________________________________________________________________________________________PRIMARY MESSAGE: (The key message you want them to remember or learn.) ____________________________________________________________________________________________________________________________________________________________________________________________________________SUPPORTING MESSAGES: (Supports your primary message; list in order of importance.) ______________________________________________________________________________________________________________________________________________________________________________________________________MEDIA/DISTRIBUTION: (How will this marketing piece be distributed: by mail, handout, or placement in a publication?)____________________________________________________________________________________________________________________________________________________________________________________

DESIRED ACTION: (Do you want to increase awareness of your campus? Encourage the target audience to call for more information? Participatein an activity or event?) ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________TONE AND MANNER: (What is the desired personality of your message? Formal, informal, casual, catchy, fun, colorful.) _____________________________________________________________________________________________________________________________________________________________________________________ESSENTIAL ELEMENTS: (What must be included?) ____________________________________________________________________________________________________________________________________________________________________________________________________________________________POSITIONING: Current Target Perceptions: (How is your campus viewed today? Your products, events, services?) ________________________________________________________________________________________________________________________________________________________________________________________Desired Target Perceptions: (How do you want your campus viewed? Your products, events, services?) _________________________________________________________________________________________________________________________________________________________________________________________________COMPETITION: (Who are your competitors and what are they producing?) ________________________________________________________________________________________________________________________________________________________________________________________________________________ANY ADDITIONAL INFORMATION? __________________________________________________________________________________________________________________________________________________________________________________________________________________________________To be submitted by campus:Copy (If copy is provided it must be received in electronic formatprior to starting the job.)We reserve the right to edit all copy.Photography (digital) Samples Reference MaterialsAll images must be high resolution 300 dpi or greater.Other _____________________________________________________________________Please email this form to Worldwide Marketing(wwmktg@erau.edu) once you have filled it out.THANK YOU!Worldwide MarketingEmbry-Riddle Aeronautical University - Worldwide600 S. Clyde Morris Blvd., Daytona Beach, FL 3211401/11(386) 323-8668, (386) 323-8673 or (386) 226-6904; fax (386) 323-8692