Tan Sri Mohd Sidek Hassan

Dato’ Dr. Ong Hong Peng““Malaysia Welcomes the World” is a tagline that applies not onlyto internatioånal tourists but also domestic tourists. Due priorityis accorded to expanding our domestic tourism base. Domestictourists provide the critical mass of demand to support a vibranttourism industry”conservation and sustainable tourism development. The Indigenous CommunityTourism Packages were formed based on the ecotourism concept. In the first sixmonths of the year, 3,446 packages were sold generating a revenue of RM165,000.This mainly benefited the orang asli community.“Malaysia Welcomes the World” is a tagline that applies not only to internationaltourists but also domestic tourists. Due priority is accorded to expanding ourdomestic tourism base. Domestic tourists provide the critical mass of demand tosupport a vibrant tourism industry. Cuti-cuti 1Malaysia campaigns and travel fairsare organised to raise awareness of our amazing domestic destinations.Malaysia offers a unique blend of multi-cultural and multi-ethnic groups. Nomatter the winds of change and storms of competition, our own unique sellingproposition in the business of tourism lies within us and in the makings of oursociety as Malaysians to think and act tourism. Bottomline, the prosperity of thetourism industry is anchored in the prosperity of our market, our culture and ouroneness in embracing and making Malaysia a great nation.127