THE ROLE OF MASS MEDIA IN CREATING ... - Euroasiapub.org

IJRIM Volume 3, Issue 5 (May 2013) (ISSN 2231-4334)Main functions of Mass Media are to inform, educate and entertain the readers, listeners andviewers. Mass Media can play a vital role in educating its readers on human rights subject byproviding news stories and articles on violations, concerned details, importance, etc in theirmedium. Gradually, this approach would develop awareness and they would start behaving in thesociety with more maturity and with respect for others.Sensitizing Masses on Human RightsThe mass media has a positive and a constructive role to play. It could include dissemination ofinformation on human rights issue including information on violation of human rights andproblems that demand urgent intervention. It can also work as an effective channel ofcommunication in educating citizen for redressal of violation of their rights. In addition, theyshould highlight the success stories and positive experiences accumulated by the governmentaland non-governmental players at national and international levels.Media need to take measures for sensitizing masses, specially Public Servants and judiciary.Biggest barrier in enjoyment of rights is the mental barrier in the minds of executors. This has tochange through sensitization programmes. They can play an important role in disseminating andimplementing the Universal Declaration of Human Rights. They can be, with positive approach,most effective instrument for citizens to enjoy their rights. They judicial and redressal processesshould be easily accessible, simple and sensitive to human rights concerns. These sensitizationprogrammes will further open up ways for promotion of education for human rights. SHRCshould plan training programmes for public servants at different levels. A cell for Education forHuman Rights has to be established in every state. It is important to change the prevailingmentality and improve the viewpoint of every individual. Cell could make the best use of massmedia in publishing educational informative articles on human rights.Rajasthan State Human Rights Commission Commendable ActivitiesAccording to Rajasthan State Human Rights Commission, an NGO Lok Jumbesh has developeda module on the basis of brochure published by Rajasthan SHRC. This paper will help insensitizing about 40,000 teachers during training camps this summer which are being organizedby Lok Jumbesh. It is also planning to organize lectures on Human Rights at district levels incollaboration with SHRC. Education in and for human right should also be aimed at theelimination of social and negative stereo types which in many ways become the source ofInternational Journal of Research in IT & Management 63http://www.euroasiapub.org