media kit - Aspire - The Concrete Bridge Magazine

media kitTHE CONCRETE BRIDGE MAGAZINEASPIRE speaks for an entire industry…THE CONCRETE BRIDGE MAGAZINE…the concrete bridge industry.SUMMER 2013www.aspirebridge.orgAn established, highly rated quarterly magazine, ASPIRE is a joint effort byassociations that represent all concrete bridge technologies and disciplines.THE CONCRETE BRIDGE MAGAZINEwww.aspirebridge.orgTHE CONCRETE BRIDGE MAGAZINEwww.aspirebridge.orgPresorted StandardU.S. Postage PaidLebanon Junction, KYPermit No. 56796th Street Bridge over U.S. 169Kansas City, MissouriNEW JERSEY ROUTE 52 CAUSEWAYOcean City and Somers Point, New JerseyI-25 TRINIDAD VIADUCTTrinidad, ColoradoTHE TWO MEDICINE RIVER BRIDGEEast Glacier Park, MontanaSOUTH NORFOLK JORDAN BRIDGEChesapeake and Portsmouth, VirginiaOHIO & ERIE CANAL AQUEDUCTOVER TINKERS CREEKCuyahoga Valley National Park, OhioPresorted StandardU.S. Postage PaidLebanon Junction, KYPermit No. 567WINTER 2013SPRING 2013Paducah & LouisvilleRailway Bridge J23.3Rich StreetBridgeColumbus, OhioU.S. 281 BRIDGEOVER THE COLORADO RIVERFort Knox, KentuckyMAYNARD H. JACKSON JR. INTERNATIONALTERMINAL ELEVATED ROADWAY SYSTEMMarble Falls, TexasI-69 TWIN BRIDGESOVER THE PATOKA RIVERPike-Gibson County Line, IndianaGOLD LINE BRIDGEArcadia, CaliforniaDODRIDGE STREET BRIDGEFranklin County, OhioAtlanta, GeorgiaSR 303 MANETTE BRIDGE REPLACEMENTBremerton, WashingtonBRONCO ARCH BRIDGEDenver, ColoradoSince 2007, ASPIRE has been produced by the Precast/Prestressed ConcreteInstitute (PCI) in cooperation with the associations of the National ConcreteBridge Council and other associations. These associations have included theAmerican Segmental Bridge Institute (ASBI), American Shotcrete Association(ASA), Epoxy Interest Group (EIG), Expanded Shale Clay and Slate Institute(ESCSI), Portland Cement Association (PCA), Post-Tensioning Institute (PTI), andSilica Fume Association (SFA).ASPIRE promotes the benefitsof concrete bridge systems and materialsConcrete is clearly the backbone of the nation’s transportation infrastructureand the material of choice for bridge designers and owner agencies. ASPIREmagazine is designed to not only protect, but expand this market share.Editorial pages document the benefits and advantages of all types of concretebridge technologies—precast, prestressed concrete, cast-in-place concrete, andsegmental construction—covering concrete bridge durability, longevity, safety,sustainability, and potential for accelerated bridge construction.Each issue features a profile of a significant bridge engineer; information on trendsand case histories; and departments providing news from the FHWA, state DOTs,and county and city officials—plus updates on the activities and programs of theindustry.Permit No. 567Presorted StandardU.S. Postage PaidLebanon Junction, KYASPIRE talks to those who make the decisions……those who design and specify.Reaching some 22,000 of America’s most influential bridge designprofessionals and owner agencies, the ASPIRE message targets key individualsand principal stakeholders in the bridge design and construction community.This unique magazine documents how owner agencies, department oftransportation professionals, and consulting engineers can use and are usingconcrete to solve increasingly unique design challenges.

For concrete bridge producers, contractors, suppliers, and consultants,ASPIRE magazine is a must media buy!Reach the people you need toreach—every one a decisionmaker in the bridge designcommunity.ASPIRE’s high-quality, hand-selectedcirculation of key decision makers provides aprime audience for both concrete materialsand equipment suppliers and bridgedesigners. The list includes:FHWA and federal agencies; state DOTs(administrators; bridge designers; districtengineers; and materials, construction, andmaintenance engineers); city and municipalengineers and executives; municipal planningorganizations; county administrators andengineers; railroads; toll, turnpike, andbridge authorities; contractors; bridge designconsultants; and colleges and universities.Gain name recognition andproduct or service familiarityfrom this importantreadership.Showcase your products and capabilities inan exciting, high-quality, high-readershippublication targeted directly to yourpotential clients.ASPIRE is a magazine that readers read…and keep! A quality publication that youwill be proud to advertise in.Associate your productor service in a proactiveenvironment of practicaland innovative concretesolutions to today’s bridgeneeds and concerns.ASPIRE features inspirational and practicalinformation in a four-color, high-impactformat that showcases how YOUR bridgesystems and expertise can extend designboundaries; span environmental-impact,aesthetic, and safety concerns; andproduce high-performance, long-lasting,and low-maintenance bridges.Grow YOUR market share!Concrete now accounts for nearly 75percent of new and replacement bridges(based on FHWA figures). ASPIRE magazinehelps our industry protect AND GROW thismarket share. That means more businessfor YOU.For manufacturersand suppliers…ASPIRE allows you to position yourtechnology, materials, and equipment asavailable, effective, and state-of-the-artanswers to the nation’s bridge buildersand owners.For bridge designconsultants…ASPIRE allows you to document your designcapabilities and expertise to both potentialcustomers and potential employees in anenvironment of excitement and innovation inbridge design.For more information on how to participatein this exciting magazine, contactJim Oestmann at (847) 838-0500.Aspire Targets Key Players*Owner Agencies420 FHWA and federal engineers650 state DOT bridge engineers2,035 county officials in 1,465 countiesmunicipal engineers/875MPOs in 510 cities225 railroad and toll road authorities1,000 DOT administrators/engineersConsultants/Builders5,775 bridge contractors at 5,135 companies7,300 design consultants in 4,250 locations475 professors and students900 suppliers1,825 association members/engineers80 congressional*Subscribers in 2013As part of the renovation of the Minisa Bridge in Wichita, Kans.,its decorations made of Carthalite concrete, unique to the city,were repaired and restored.MAINTENANCE, REPAIR,and REHABILITATIONOF CONCRETEBRIDGESCommunity residents helping torestore some of the decorativesculptures on the Minisa Bridge.ADVERTISING specsPartnershiP Pays Offby Don King, King Construction Co.Updating the 1932 Minisa Bridgealong West 13th Street in Wichita,Kansas, involved a variety of unusualchallenges. In essence, the bridgewas torn away completely in therehabilitation work, leaving only thesidewalks and ornamental elementson both sides supported by standaloneshoring of steel and wood to provideaccess for children to their school onthe other side. The bridge then wasreconstructed beginning in Januaryover a major river. The work not onlypreserved the historic portions of thebridge but opened less than 6 monthslater, ahead of schedule.All of the stakeholders, includingdesigners, contractors, city officials, cityengineers, public-works employees,historical experts, and local schoolofficials realized that partnering wouldbe a key element of the project if itwas to succeed. Engineers at ParsonsBrinckerhoff had to recreate the plansfor the bridge, as the originals were76 years old and in bad condition.The designers and city both providedgreat latitude to make formworkand construction decisions, withtheir approval, so construction couldproceed quickly.The ornamental elements were rebuiltusing a cast-in-place concrete mix thatreplicated the original material used forthe construction, consisting of Carthaliteconcrete. Carthalite is essentia ly whiteportland cement concrete with coloredglass aggregates. The material wasmade by the Cement Stone & SupplyCo. in Wichita and was used to createornamental sculptures, such as buffaloesand Native American images, as wellas unique colors for the bridge. Thematerial appears to have only been usedin Wichita, where it was incorporatedinto 13 buildings, a flagpole base, andthe Minisa Bridge. The company stilloperates, but it does not make theCarthalite concrete, requiring a newapproach for the repairs.I-Beams InstalledStructural integrity was first restored to thebridge, using precast, prestressed concreteI-beams. Seven spans of nine girders eachwere erected, ranging in length from 33ft to 41 ft. A conventional cast-in-placecomposite concrete deck was used onthe girders. Once the main structure wascompleted, restoration of the historicconcrete wingwa ls and piers supportingthe balustrades was performed. Underconsultation with historic-masonryexperts, the historic Carthalite mortars andmaterials were replicated.Ad Size Width x Depth Ad Size Width x DepthRestoration work consisted o four phases:joint and crack repair, sculpture repair,recasting, and cleaning. Joints and crackswere repointed and injection-patched withless-dense mortar to a low the concreteto “breathe.” Then the historic coloredmortars were analyzed and recreated.The original castings had featuredcrushed-glass aggregates, which requiredincorporating glass made prior to 1950Spread bleed* 16 1 /4" x 10 7 /8" 1/2 page vertical 4 9 /16" x 7"ASPIRE, Summer 2009 | 39Spread 15 1 /8" x 10" 1/2 page horizontal 7" x 4 5 /8"ASPIRE_Summer09.indb 39 6/5/09 1:55:31 PMFull-page bleed* 8 1 /8" x 10 7 /8" 1/3 page vertical 2 1 /4" x 10"Full-page 7" x 10" 1/3 page horizontal 4 9 /16" x 4 9 /16"Concrete Bridge Preservation(CBP) Section ONLY1/4 page vertical 3 3 /8" x 4 5 /8"Live Area: 7" x 10" Final Trim Size: 8 1 /8" x 10 7 /8"*Ad dimensions are TRIM size and should have 1 /8" bleed beyond the trim size.See Electronic File Preparation (back page) for further details.

EDITORIAL calendar 2014Continued Focus onResiliency, PreservationConcrete can be an extremely durable and resilient material. Designershave wide flexibility to augment and increase this performance. In 2014,ASPIRE will continue to keep pace with the market place by focusing onresiliency and preservation. In addition, the benefits of accelerated bridgeconstruction (ABC) will continue to be highlighted.Featured in every issue:• LRFD Briefing (by noted author Professor Dr. Dennis Mertz)• FHWA Update • Featured Consultant• Aesthetic Commentary (by noted architect/engineer Frederick Gottemoeller)• State Article • City/County Article• Safety and Serviceability Feature• Concrete Connections • Concrete Ideas FeatureNEW! Winter and Summer Issues. A special section devotedto Concrete Bridge Preservation. These articles will feature a mixture ofsuccessful project reports and techniques, providing good technology transferto practitioners. The special section will provide the opportunity to introduce theuse of modern methods and new materials to extend the lives of our nation'sconcrete bridges.Issue Ad Close Date *WINTER Nov. 13, 2013 *SPRING Feb. 27, 2014 *SUMMER May 23, 2014 *WINTERSPRINGSUMMERFALLSUBJECT TO CHANGEEDITORIAL/Bonus Distribution• Keeping Pace with the Market Place• Special Feature: Concrete Bridge PreservationBonus Distribution• DBIA Transportation Conference• Transportation Research Board Meetings• World of Concrete• Keeping Pace with the Market PlaceBonus Distribution:• PCI Commitee Days• International Bridge Conference• PTI Convention• ASBI Grouting Certification Training• Keeping Pace with the Market Place• Special Feature: Concrete Bridge PreservationBonus Distribution• PCA Professors Seminar• AASHTO Subcommittee on Bridges andStructures Annual Meeting• Keeping Pace with the Market PlaceBonus Distribution• PCI Annual Convention and National Bridge Conference• ASBI Annual Convention• Annual Buyer's GuideAD SALES: Jim Oestmann(847) 838-0500FALL Aug. 29, 2014 **Artwork due 7 days from ad close date.ADVERTISING ratesDISPLAY 4-Color 1X 2X 4X 4X BONUSTwo-Page SpreadFull Page*$11,375$6,500$10,840$6,200$10,325$5,900Web bannerFREE listing inBuyers' Guide1/2 Page (Horizontal only)1/3 Page$4,250$3,500$4,000$3,250$3,750$3,000Web bannerFREE listing inBuyers' GuideConcrete Bridge Preservation (CBP) Section ONLY1/4 Page (Vertical only) $2,500 $2,250 $2,000 —PREFERRED COVER POSITION PREMIUM (add to above full-page rate*)Inside Front (IFC) 15% • Inside Back (IBC) 10% • Back Cover 25% (BC)FURNISHED INSERTS: Available on a custom quote basis.Simulation of Publication Format — The publisherreserves the right to reject any advertisement and todesignate as advertising any advertisement resemblingeditorial matter.Publisher’s Protective Clause — Advertisers and theiragencies assume liability for all content (including text,representation, and illustrations) of advertisement printed,and assume responsibility for any claims arising therefrommade against the publisher.Rate Protection — The publisher may revise rates on 90days' notice. Advertisers may cancel their orders at the timethe change in rates becomes effective without incurring ashort rate adjustment, provided the rate has been earnedup to the date of cancellation.Publisher Error — The publisher’s liability for any error willnot exceed the cost of printing for the page(s) in question.

DIGITAL requirementsASPIRE TMis a computer-to-plate publication.Digital ad files are REQUIRED.Final Trim Size8 1 /8 x 10 7 /8 inches.All pertinent matter should be kept1/2 inch from trim on all four sides.(Ads must be created at 100%)Spread Ads16 1 /4 x 10 7 /8 inches. All pertinentmatter should be kept 3 /8 inch fromthe gutter on both sides ( 3 /4 inch total).Spread ads MUST be on two pages,not one.Line Screen150 line = 300 dpi at 100%FTP SITEAspire magazine offers an FTP site.You can quickly send your electronicfiles for articles and advertisements.Contact: pgrigonis@pci.org.MEDIA DELIVERYPaul GrigonisPrecast/Prestressed Concrete Institute200 West Adams St., Suite 2100Chicago, IL 60606Tel: (312) 786-0300Fax: (312) 621-1114Electronic File PreparationPDF filesPage filesGraphicfilesPhotoimagesFontsProofsMediaReturn ofMediaAcrobat 4 (PDF 1.3) files are accepted. PDF files must be created using InDesign 2 (orlater) or Acrobat Distiller 4 (or later). DO NOT USE Quark 6 export PDF setting. AllPDFs must have crop marks with 1 /8 inch bleed, and be high-resolution with all fontsand graphics embedded.All page files must be provided in Mac format, Adobe InDesign 2 (or later) orQuarkXPress 4–7 files, including all fonts (screen and printer) and all high-resolution(300 dpi) graphic files.All illustrations, logos, etc., must be provided in Illustrator, Freehand, orPhotoshop.All high-resolution files must be supplied (100% size at 300 dpi). Files must beC.M.Y.K., EPS files (NO DCS FILES).All screen and printer fonts must be included. Also include all fonts used in anyIllustrator or Freehand files, if applicable.A four-color matchprint-quality proof must be supplied with all media for displayads. If only a laser print is supplied, a color matchprint will be pulled and the advertiserwill be billed an additional $90.Macintosh files must be supplied on a CD, on a DVD, or electronically via FTP. ContactPaul Grigonis at PCI, (312) 360-3217, for complete details.Materials will be retained by the publisher for one year unless otherwiserequested. The publisher is not responsible for keeping material beyondone year and will discard if return is not requested.NOTE: We preflight all ads to find problems such as missing fonts, low-resolution photos, or colorproblems. We are not responsible for improperly prepared files. We will attempt to notify agency/advertiser if we find a problem with your native files or PDFs. PDF files cannot be altered once wereceive them, so any changes necessary will need to be submitted as a new file. The publisher is notresponsible for improperly submitted files, but will request that they be resubmitted. If you have anyquestions please call Paul Grigonis at (312) 360-3217 or email him at pgrigonis@pci.org.ASPIRE speaks for an entire industry……the concrete bridge industry.ASPIRE is a quarterly magazine published by the Precast / PrestressedConcrete Institute in cooperation with the associations of the NationalConcrete Bridge Council. The editorial content focuses on the latesttechnology and key issues in the concrete bridge industry.From federal, state, and local agencies to consultants, planners,universities, and contractors, ASPIRE delivers to the most influentialaudience of more than 40,000* national stakeholders.(*Estimated including pass-along readership)200 W. Adams StreetSuite 2100 Chicago, IL 60606Phone: 312-786-0300Fax: 312-621-1114www.pci.org