CENTRUM GALERIE DRESDEN - DEUTSCHLAND - Corio

CENTRUM GALERIE
DRESDEN - DEUTSCHLAND

MANAGEMENT SUMMARY
CITY PROFILE
LOCATION CONTEXT
SITE CONTEXT
CATCHMENT AREA
MARKET SITUATION
PROGRAM AND CONCEPT
TENANTS
CENTRUM GALERIE - DRESDEN GERMANY 2

MANAGEMENT SUMMARY
NEW SPIRIT IN OLD DRESDEN –CENTRUM GALERIE
DRESDEN
•Located in the city centre of Dresden, facing the city’s
main shopping street, Prager Strasse.
•Opposite Karstadt and Wöhrl department stores, in
the busiest pedestrian area in Dresden.
•Centrum Galerie is the new retail centre built on
the former site of the famous Centrum Warenhaus
department store, attracting shoppers from Dresden
and its surrounding area.
•Very good visibility from the main street thanks to its
frontage of more than 165 metres to Prager Strasse
and Prager Platz.
•Very good car, public transport and pedestrian access.
•Approximately 500 metres from Dresden Central Station.
•64,400 m 2 total GLA and 1,088 parking places.
•City centre shopping complex spread over 3 floors.
•Three floors with public access and one additional
floor with internal access.
•Anchors: P&C, Media Markt, Karstadt sports,
The Sting, Next, Müller Drogerie, Frida.
•Opened in September 2009.
•Concept and design: creating retail and public space
to close the last urban gap in the city centre.
•Prominent position in the German market through
strong strategic partnerships.
•Strong leasing department.
•Effective quality control and building management.
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CITY/AREA PROFILE
GEOGRAPHY
•Dresden, in Eastern Germany, is an artistic and
cultural city which ranks among Europe’s most elegant.
•Dresden is the capital of the state of Saxony and is
linked by three motorways.
•Dresden was once known as “Florence of the north”
on account of its wide river, elegant Baroque buildings
and city silhouette.
POPULATION
•Dresden has a population of 510,000 .
•Approximately 10 million people visit the city each
year.
•The population is forecast to grow further thanks to
inward investments.
ECONOMY
•Dresden is at the economic heart of the new federal
states of Germany and has enjoyed an economic
boom since unification in the 1990s.
•Main economic sectors: services,especially tourism;
microelectronics, bio- and nanotechnology.
•Presence of innovative and high-tech companies.
•Important centre of scientific research and
development thanks to the technical university TU,
the HTW Dresden and scientific institutes including
Fraunhofer, Leibniz and Max-Planck.
•The purchasing power of Dresden has caught up
rapidly and is rising.
•Unemployment rate is slightly below the average of
the region.
CENTRUM GALERIE - DRESDEN GERMANY 4

LOCATION CONTEXT
SITUATION
•Located in the city centre of Dresden on the
Prager Strasse, the city’s retail high street.
•Part of Dresden’s pedestrian retail high street zone.
ACCESS
•Centrum Galerie has pedestrian access from the
city centre and central train station via a pedestrian
shopping street.
•Located in the city centre.
•Direct car access from the inner city ring via
Budapesterstrasse and Reitbahnstrasse.
•Road access is well signposted.
•Tram stop and access to 4 tram lines only 100 metres
away from the entrance.
VISIBILITY
•Very good visibility from the main street thanks to over
165 metres of frontage to the Prager Strasse and
Prager Platz.
•Centrum Galerie’s parking garage and free parking
spaces are indicated on Dresden’s central parking
routing system.
CENTRUM GALERIE - DRESDEN GERMANY 5

SITE CONTEXT
CHARACTERISTICS
•City centre shopping destination: Favourite Meeeting
Place.
•Opened in September 2009.
•Total of 64,400 m 2 GLA, mainly retail and food outlets
and 1,088 parking places.
•Anchors: P&C, Media Markt, Karstadt sports,
The Sting, Next, Müller Drogerie and Frida.
•Crêche, professionally managed and rented under a
long-term lease.
•A certified sustainable centre (BREEAM certificate
‘Excellent’).
ACCESS
•Good public transport access, with a tram and bus
stop only 100 metres away.
•Access to the parking garage is from the
Reitbahnstrasse.
VICINITY
•In the vicinity are popular shops such as Karstadt,
Wöhrl, Globetrotter and Thalia.
•The Dresden Central station is only 500 metres south
of the centre.
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CATCHMENT AREA
KEY FACTS
•Total catchment area of Greater Dresden: 1.23 million.
PRIMARY CATCHMENT AREA
•The primary catchment area of Centrum Galerie is the
population of Dresden: almost 490,000 people.
•The population of this immediate catchment area can
reach the centre by car or public transport within 15
minutes.
•Centrum Galerie is situated in the Seevorstadt West
district in Dresden city centre.
SECONDARY CATCHMENT AREA
•The secondary area consists of the area which can be
reached within 15-30 minutes by car or public
transport.
•The secondary catchment area covers the towns of
Freital, Radebeul and Meißen.
•Total population is approximately 230,000.
TERTIARY CATCHMENT AREA
•The outerlying catchment area has a population of
around 510,000.
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PROGRAM AND CONCEPT
FUNDAMENTALS
•A Dresden city landmark on account of the unique
shopping centre architecture.
•City-centre location ensures a natural and constant
flow of visitors.
•Good access by car, public transport and for pedestrians.
•A very prominent development as it is on the main
Prager Strasse shopping drag and down town.
PROGRAMME
•Its high-quality and diverse retail and leisure space
offering positions Galerie Dresden as a prime retail
destination in the city.
• 64,400 m 2 GLA.
WWW.CENTRUMGALERIE.DE
•109 units housing retail, food and other services outlets.
•1,088 underground parking places.
CONCEPT
•A fully integrated city centre shopping complex consisting
of two buildings adjacent to the main street.
•Four shopping levels (one with internal access), with
strategically positioned anchor tenants.
•4 entrances at street level, with the main entrance
located on the main retail high street.
•One entrance at level –1 with direct connection to the
underground parking garage.
•24-hour car park with extra night access.
•Recognized in Germany as new type of inner city
shopping centre because of its indoor concept.
•Wholly sustainable thanks to the incorporation of
sustainable factors in the design.
CENTRUM GALERIE - DRESDEN GERMANY 8

TENANTS
P&C
MEDIA MARKT
KARSTADT SPORTS
THE STING
NEXT
MÜLLER DROGERIE
FRIDA
MARC O’POLO
ADIDAS ORIGINALS
FOOTFALL
8,800,000
TENANT DISTRIBUTION
IN M 2
Restaurant
Food & Tobacco
Clothing & Acces
Health & Beauty
Multimedia & Presents
Leisure
Storage
CENTRUM GALERIE - DRESDEN GERMANY 9

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