Corporate entrepreneurship: teaching managers to be entrepreneurs

JMD22,4344enough. Do companies really need to change their culture, or get a coupleof big wins every few years? Perhaps many organizational consultantshave put too much effort into organizational change as a pre-requisite toventuring. Maybe more emphasis on venturing first, and a few wins,would do more to change the culture than the other way around.ReferencesAltman, J. (2000), “Xerox new enterprises” (case study), Arthur M. Blank Center forEntrepreneurship, Babson College, Wellesley, MA.Block, Z. and MacMillan, C. (1993), Corporate Venturing, Harvard Business School Press, Boston,MA.Bygrave, W (Ed.) (1997), The Portable MBA in Entrepreneurship, Wiley, New York, NY.Covin, J. and Slevin, D.P. (1991), “A conceptual model of entrepreneurship as firm behavior”,Entrepreneurship Theory and Practice, Vol. 15, pp. 7-24.Covin, J.G. and Miles, M.P. (1999), “Corporate entrepreneurship and the pursuit of competitiveadvantage”, Entrepreneuship Theory and Practice, Vol. 23 No. 3, pp. 47-63.Greco, J. (1999), “Strategists of the century: Walt Disney”, Journal of Business Strategy, Vol. 20No. 5, pp. 33-4.Hood, J. and Young, E. (1993), “Entrepreneurship’s requisite areas of development: a survey oftop executives in entrepreneurial firms”, Journal of Business Venturing, Vol. 8 No. 2,pp. 115-36.Morris, M. (1998), Entrepreneurial Intensity, Quorum Books, London.Pearce, J.A., Kramer, T.R. and Robbins, D.K. (1997), “Effects of managers’ entrepreneurialbehaviour on subordinates”, Journal of Business Venturing, Vol. 12 No. 2, pp. 147-60.Pinchot, G. III (1985), Intrapreneuring, Harper & Row, New York, NY.Roepke, R., Agarwal, R. and Ferratt, T.W. (2000), “Aligning the IT human resource with businessvision: the leadership imperative”, MIS Quarterly, Vol. 24 No. 2, pp. 327-53.Schrage, M.D. (1999), “Serious play: how the world’s best companies stimulate innovation”,Research Technology Management., Vol. 42 No. 6, p. 58.Schumpeter, J.A. (1934), The Theory of Economic Development, Harvard University Press,Boston, MA.Stopford, J. and Baden-Fuller, C.W. (1993), “Corporate entrepreneurship”, in Lorange, P.,Chakravarthy, B., Roos, J. and Van de Ven, A. (Eds), Implementing Strategic Processes:Change, Learning and Cooperation, Blackwell, Oxford, pp. 91-114.Stopford, J.M. and Baden-Fuller, C.W. (1994), “Creating corporate entrepreneurship”, StrategicManagement Journal, Vol. 15, pp. 521-53.Timmons, J. (1989), The Entrepreneurial Mind, Brick-House Publishing Company, Andover, MA.