Measuring editorial output

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How to harvest your market• 1. Raise pricesposition• 2. Reduce quality• 3. Take the money and runWAN 200344
Alternatives toharvesting• Make the paper easy to read and use• Cross reference paper and web site• Use the web to go after new business• Cultivate trustWAN 200345
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Page 5 and 6: 9080Max EVERY-DAY READERS7060504030
Page 7 and 8: Theodore Levitt, “Marketing Myopi
Page 9 and 10: The newspaper business?The informat
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Page 13 and 14: 1.00Penetration robustness 1995-200
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Page 17 and 18: WAN 200317
Page 19 and 20: Old: the journalist as huntergather
Page 21 and 22: … a wealth of informationcreates
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Page 25 and 26: QUALITYCHEAPWAN 200325
Page 27 and 28: Twenty percent of the adultpopulati
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Page 31 and 32: Sample of 40 newspapers• Most rea
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Measuring editorial output

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