Litteraturstudie - Tidligfasevurdering av prosjekter - Concept - NTNU

CONCEPTFront-end Management of Major ProjectsSikring av store investeringsprosjektermidstream because they do not match the company strategy. 2. Top prioritynew product projects suffer because key people are too busy to spend therequired time on them. 3. New products are frequently introduced later thanannounced because the product concept has become a moving target. Thefailure to integrate a product strategy, a well-planned portfolio, and afacilitating organization structure with clearly identified customer needs,a well-defined product concept, and a project plan can severely hamper newproduct development. An examination of 11 companies aims at improving theeffectiveness of the front-end process.Hitting the project markSmith, Hubbert InfoWorldDOC TYPE: Journal article.SPECIAL FEATURE: ChartsABSTRACT: Companies spend lots of money on technology-related projects tosolve business problems, and frequently the projects fall short. In orderto create a technology project that supports business goals, the first stepis to identify the business goals the project will address. Once that hasbeen done, managers have avoided perhaps the most deadly project mistake:lack of clear alignment with business goals. Defining this project visionis based on a single principle: it is better to be fast and approximatethan slow and perfect.Information resources: Anonymous.Research-TechnologyDOC TYPE: Journal articleABSTRACT: Books reviewed include: 1. Microsoft Secrets: How the World'sMost Powerful Software Company Creates Technology, Shapes Markets, andManages People by Michael A. Cusamano and Richard W. Selby, 2. TheKnowledge Creating Company: How Japanese Companies Create the Dynamics ofInnovation by Ikujiro Nonaka and Hirotaka Takeuchi, and 3. Market-DrivenManagement: Using the New Marketing Concept to Create a Customer-OrientedCompany by Frederick E. Webster Jr.R&D/marketing communication during the fuzzy front-endMoenaert, Rudy K; De Meyer, Arnoud; Souder, William E; Deschoolmeester, DirkIEEE Transactions on Engineering ManagementDOC TYPE: Journal article.SPECIAL FEATURE: Charts Graphs Appendix ReferencesABSTRACT: The planning stage of an innovation project has a great effect onthe commercial performance of the project. During the fuzzy front-end, theorganization formulates a concept of the product to be developed anddetermines whether or not the organization will invest resources in theconcrete development of the idea. The integration of R&D and marketingactivities is a necessary condition for success in innovation projects. Theissues, from an information processing perspective, of what roleLitteraturstudium innen tidligfasevurderinger av prosjekter 75