13.07.2015 Views

Postgraduate Programmes - University of the Free State

Postgraduate Programmes - University of the Free State

Postgraduate Programmes - University of the Free State

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

REG. B84MAGISTER ARTIUM (INTEGRATED MARKETINGCOMMUNICATION)M.A. (Integrated Marketing Communication)Study code: 017041. CURRICULUM (256 credits)2. Modules for <strong>the</strong> first year (128 credits)COURSE CODE MODULE CREDITSComm. Science KOM710 Communication <strong>the</strong>ory 32KOM711 Research methodology 32Industrial Comm. BKO710 Managerial communication 32BKO713 Integrated marketingcommunication323. Modules for <strong>the</strong> second year (128 credits)Ei<strong>the</strong>rCODE MODULE CREDITSIMC700 Dissertation 128or:COURSE CODE MODULE CREDITSIndustrial BKO722 Contemporary issues in integrated 16Comm.marketing communicationBKO725 Internship (Integrated MarketingCommunication)48PLUSCODE MODULE CREDITSIMC791 Mini-dissertation 6462<strong>Postgraduate</strong> Calendar 2004 – Faculty <strong>of</strong> <strong>the</strong> Humanities

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!