Postgraduate Programmes - University of the Free State
Postgraduate Programmes - University of the Free State
Postgraduate Programmes - University of the Free State
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REG. B84MAGISTER ARTIUM (INTEGRATED MARKETINGCOMMUNICATION)M.A. (Integrated Marketing Communication)Study code: 017041. CURRICULUM (256 credits)2. Modules for <strong>the</strong> first year (128 credits)COURSE CODE MODULE CREDITSComm. Science KOM710 Communication <strong>the</strong>ory 32KOM711 Research methodology 32Industrial Comm. BKO710 Managerial communication 32BKO713 Integrated marketingcommunication323. Modules for <strong>the</strong> second year (128 credits)Ei<strong>the</strong>rCODE MODULE CREDITSIMC700 Dissertation 128or:COURSE CODE MODULE CREDITSIndustrial BKO722 Contemporary issues in integrated 16Comm.marketing communicationBKO725 Internship (Integrated MarketingCommunication)48PLUSCODE MODULE CREDITSIMC791 Mini-dissertation 6462<strong>Postgraduate</strong> Calendar 2004 – Faculty <strong>of</strong> <strong>the</strong> Humanities