Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
1.1A proper bottom-up portfolio segmentation is <strong>the</strong> first step toachieve portfolio transparencyHighCostSharingLowOne portfolio element(synergies might allowfor <strong>out</strong>pacing strategy)Related, but separate portfolioelements (synergies can lead tocost leadership)LowUnrelated portfolio elementsCustomer SharingOne portfolio elementRelated, butseparateportfolioelements(might bebundled)One portfolioelement(products mightsubstitute eacho<strong>the</strong>r)HighIn additionREGIONALSCOPE OFBUSINESS tobe analyzedPortfolio segmentation should mirror boundaries <strong>of</strong> <strong>the</strong>battlefield within which companies compete at <strong>the</strong> market9