Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
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EXAMPLEFrench conglomerate Bouygues is organized successfully as"strategic architect"Role <strong>of</strong> <strong>the</strong> centerShare price vs. index [%]> Portfolio <strong>of</strong> independent businesses with leadingpositions in <strong>the</strong>ir markets and aim for long-termorganic growth (Construction: Road works,Building/Civil Works; Property; Telecom; Media;additional stake in Power-Transport Alstom)> Lean corporate center with a simple two-layerstructure (intermediate layer only reporting line with nooperational function)> Corporate center with influence on business unitstrategies (but not on ops)500400300200> Centralization <strong>of</strong> key functions finance, IT, Legal, HR > Sharing best practices between <strong>the</strong> businesses100(e.g. contract negotiations, purchasing,communications, human resources) organized in"Group Sustainable Development Department"31.08.199831.08.1999Bouygues31.08.200031.08.200130.08.200229.08.200331.08.200431.08.200531.08.200631.08.2007SBF29.08.2008Source: Thomson financial, Wesfarmers annual report, Press research, <strong>Roland</strong> <strong>Berger</strong>46