Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
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2.3RELATED DIVERSIFICATIONIndicators for growth potentials beyond <strong>the</strong> core business canbe identified along three dimensionsUntapped platformsNeglected customer assetsDisregarded capabilities> Robust leadership positionin a niche segment (nomatter <strong>of</strong> size)> Unusual success despitelow attention> New emerging customersegments (with attractive pr<strong>of</strong>itpool)> Historic, i but "forgotten""customer segments> Opportunity to bring a corecapability to <strong>the</strong> next level(e.g. to become a "marketmaker")> Extension <strong>of</strong> capability to a> Diffuse but similar/comparable activities iti across> Niches that can be identified"one by one"new market> Potential ti to combine a corebusinesses that might formcapability with an external<strong>the</strong> basis for a newasset (e.g. via M&A) or withopportunityalready existing assetselsewhere in <strong>the</strong> company33