Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
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2.3RELATED DIVERSIFICATIONDistance to core needs to be defined properlyCRITERIACustomersharingCostsharingCapabilitysharingChannelsharing (tbd)CompetitorsharingDEFINITION> Percentage <strong>of</strong> > Percentage <strong>of</strong> <strong>the</strong> > Extent to which <strong>the</strong> > Percentage <strong>of</strong> > Percentage <strong>of</strong>incrementalrevenue generatedfrom existingcustomer basenew cost base thatlends itself tosharing with <strong>the</strong>existing businesstarget businessutilises existingtechnology andbusiness modelsadditional revenuegenerated throughexisting channelplayersincremental newmarket made up <strong>of</strong>existing competi-tors (excludingshare held byentrant)0-20% 0-5% No technology orbusiness model0-20% 0-20%21-40%5-15%overlap21-40%21-40%41-60%16-25%41-60%41-60%61-80% 26-35% Same technology 61-80% 61-80%and businesses81-100% >36% models81-100% 81-100%CRITERIAWEIGHTING1.00 1.00 1.000.50 0.75Source: <strong>Roland</strong> <strong>Berger</strong>30
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