Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
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2.3 RELATED DIVERSIFICATIONThe growth spider can help to identify fur<strong>the</strong>r opportunitiesClient exampleStorageTechnologyInertIngredientsMaterialsRetortablePreserved& StableChilledAsepticTetraPouchTetraManyTetraBrikTetraClassicPackageTypesValuePortionValueFamilyPremiumFamilyCustomerSegmentsPremiumPortionO<strong>the</strong>r LineEquipmentValue ChainPlasticFilmProductContentsPlasticClosuresSBMPreformsPlastic Paper-PackagingBottle BoardCreamSwedenMilkNor<strong>the</strong>rnEuropeValue Added S<strong>out</strong>hernDairyEuropeJuiceO<strong>the</strong>r StillEarly AsiaFood &BeerBeveragesCarbonatedDrinksMilkProcessingLatinAmericaUSACheeseProcessingChinaFactoryManagementGeographySource: <strong>Roland</strong> <strong>Berger</strong>28