Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
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2.3Growth options: Different approaches have to be chosendepending on agreed portfolio logicRELATED DIVERSIFICATIONUNRELATED DIVERSIFICATIONNew geographiesNewdistributionchannelsNew products/servicesCurrentcoreNew parts<strong>of</strong> value chainNewbusinessesNewcustomersegmentsFirstSelectionIndustryfunnelSegmentanalysisIdentification <strong>of</strong> potential growth areas> Brainstorming> Idea tree> Horizontal/ verticalintegration> Opportunities in <strong>the</strong>marketPrioritization <strong>of</strong> industries> Coherence withdiversification goals> Pr<strong>of</strong>itability> Synergies (tbd)> "Fit"> "Success stories"> Activities <strong>of</strong> stakeholders> Trend-Analyses> etc> Reasons for exclusion– Moral, Ethics, Politics– Controllability(Technology Mgmt.)– Ownership structure & sizeDefinition for "deep dive" segments> Market attractivenessti > Market barriers> Competitive landscape > Cost <strong>of</strong> market entry> Threats (e.g. substitution) > etcPotential ti targetst26"Starting search from core""Funneling attractive opportunities"Source: <strong>Roland</strong> <strong>Berger</strong>26