Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
Diversification "out of the box" - Roland Berger
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1.4ILLUSTRATIVEBefore deciding on portfolio changes, <strong>the</strong> future "targetperformance" has to be evaluatedPoint <strong>of</strong> DepartureTarget performanceMarketMarketattractivenessattractiveness5 544332211 2 3 4 5211 2 3 4 5Competitive positionCompetitive positionCore revenuesNon-core revenuesSource: <strong>Roland</strong> <strong>Berger</strong>14