Implementation and Evaluation of Complementary Food ... - Nutridev

Implementation and Evaluation of Complementary Food ... - Nutridev Implementation and Evaluation of Complementary Food ... - Nutridev

13.07.2015 Views

Attraction of the products714 households, questionnaire‣ Taste, color (+ sensorial analysis)‣ Easiness of use‣ Text (informative) change‣ InstructionsPackagingLabelPrice (80% Ok)Promotion of complementary feeding throughcommunity volunteers network (social marketing)teamMedical Doctor + Trainerspecialized in nutrition educationProvinceMedical doctor ( health center) +Vice-president of Women UnionDistrict 1 main trainer + 1 WU volunteerSimple message: nature and consequences ofmalnutrition, importance of breast-milk and appropriatecomplementary feeding practices (EBF, CF)Commune1 WU volunteerVillage1 volunteer / 20 mothersHouseholds Individual visitsMessage adapted to the age ofinfants10

Social marketingTraining of volunteersNutrition Education manual11

Attraction <strong>of</strong> the products714 households, questionnaire‣ Taste, color (+ sensorial analysis)‣ Easiness <strong>of</strong> use‣ Text (informative) change‣ InstructionsPackagingLabelPrice (80% Ok)Promotion <strong>of</strong> complementary feeding throughcommunity volunteers network (social marketing)teamMedical Doctor + Trainerspecialized in nutrition educationProvinceMedical doctor ( health center) +Vice-president <strong>of</strong> Women UnionDistrict 1 main trainer + 1 WU volunteerSimple message: nature <strong>and</strong> consequences <strong>of</strong>malnutrition, importance <strong>of</strong> breast-milk <strong>and</strong> appropriatecomplementary feeding practices (EBF, CF)Commune1 WU volunteerVillage1 volunteer / 20 mothersHouseholds Individual visitsMessage adapted to the age <strong>of</strong>infants10

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