Business Catalogue - Pearson

2013Business Catalogue

Dear LecturerWelcome to Pearson’s 2013 digital Business Catalogue oflocal publications. We know that change can be invigoratingand we are excited to introduce our new cataloguesavailable on our local website www.pearson.co.za.In these catalogues, Pearson continues to offer you a broadselection of local publications. We invite you to explore ourinteractive catalogue, which is divided into the followingcategories:∙ Management∙ Finance∙ Economics∙ Marketing∙ Entrepreneurship∙ Human Resources Management∙ Accounting∙ Information Technology∙ Communi cation, Media and Public RelationsHappy browsing,Table of ContentsCategoryPageCustom Publishing 3Technology Solutions 4Instructor Resources 5Pearson Guide to Samplingand Prescribing TextbooksBusiness 8Management 8Finance 13Economics 16Marketing 19Entrepreneurship 23Human Resource Management 26Accounting 29Information Technology 30Communication, Mediaand Public RelationsPearson Key Contacts 37732The Pearson Sales, Marketing and Publishing teams.ContactsToll-free: 0800 007 137 (for SA residents)Tel: +27 21 532 6000 or +27 11 347 0700Fax: +27 21 532 2303 or +27 11 315 2425Click here to access the lecturer resource material:www.pearsoned.co.za/content/instructor-resourcesEmail: enquiries@pearsoned.co.za or orders@pearsoned.co.zaWebsites:www.pearson.co.za or www.pearson.comorwww.pearson.co.ukSection

BACK TO CONTENTSCustom Publishing – Putting you in controlPearson’s custom publishing programme began in response to customers’ desireto create text books or online resources that match the content of their course.Every university course is unique and custom publishing allows a bespoke productcreated by you for your students and your course. We now have over 500 usersin Europe, the Middle East and Africa who benefit from a close fit of academicmaterial for their course.There are no limits to what you canachieve with custom publishing.The diverse range of products thatwe have created are the result ofour customers’ creativity.Your content choiceThe content of your customisedproduct is completely up to you.Pearson is the world’s leadingeducational publisher and createshigh quality content – fromAccounting to Zoology. There arethousands of pages of contentfrom which to choose. You don’tneed to limit your choice to justour materials – anything you haveproduced yourself can be includedin your customised product.Pearson custom publishing givesyou the freedom to design yourcourse materials based on exactlywhat and how you want to teach.As a result, content choicesinclude:• Chapters from one or more ofour textbooks in the subjectareas of your choice• Your own authored content• Case studies from any of ourpartners including HarvardBusiness School Publishing,Darden, Ivey and many more• Language glossaries to helpstudents studying in a secondlanguage• Online material tailored toyour course needs.PersonalisationYou can:• Create your own cover fromour high quality modern designsor provide your own image tocreate a completely bespokecover• Add your own name, course anduniversity logo to the cover• Write your own preface• Adapt the table of contentsto match your lectures• Tailor online resources to reflectyour institution’s needs• Choose to receive your bookin print or e-format.There are no limits to what you can achievewith custom publishing. The diverse range ofproducts that we have created are the result of ourcustomers’ creativity.Above are just some of our recent custom publicationsCustom Publishing3

BACK TO CONTENTSTechnology SolutionsPearson prides itself on finding solutions. These solutions are not alwaysin the form of a traditional textbook and often include a technologycomponent. We have developed a wide range of online learningproducts in the MyLabs and Mastering series.MyLab and Mastering, ourleading online learningproducts, deliver customisablecontent and highlypersonalised study paths,responsive learning tools,and real-time evaluationand diagnostics. MyLab andMastering give educators theability to move each studenttoward the moment thatmatters most in learning: themoment of true understanding.What is an onlinelearning product?An online learning productis an innovative onlinecourse designed to work inconjunction with a Pearsontextbook. With more than50 online learning productsavailable, there is sure to be atechnology solution availablefor your course.The MyLab series offersinnovative homework, studentassessment, and multimediainstructional tools designed toenrich the learning experienceand improve course outcomes.With a detailed gradebookand customisation options,lecturers can easily monitorstudent progress and savevaluable time. Similarly, theMastering series, availablefor the sciences, is the mostadvanced online homeworkand tutorial system in theworld. This system motivatesstudents by giving partial creditfor their method, providingimmediate feedback on errors,and coaching each studentindividually by offering simplersub-problems when the studentgets stuck. Mastering cansave lecturers time, provideunprecedented insight intoclass and student performance,and help take students further.How does an onlinelearning productwork?Students can use an onlinelearning product as a personaltutoring system, which isavailable all day everyday.Once students login they areable to work at their own pace,and focus on the areas wherethey need to improve. Theonline learning products offera host of additional resourcesto enhance the teaching andlearning experience.Give your students theadvantage by prescribinga Pearson textbook and itsaccompanying online learningproduct. The MyLab andMastering products helpstudents to succeed.Pearson’s onlinelearning products:• Incorporate multimediacontent• Possess diagnostics thatidentify students’weaknesses and strengthsand then direct them totutorials on particulartopics• Allow lecturers to devotemore time to individualstudents, as the systemautomatically marksassessments.For more information, contact your local sales consultant.Technology Solutions5

BACK TO CONTENTSGuide to Sampling and Prescribing TextbooksDear Lecturer,We have developed the flow chart below to make the sampling and prescription processas easy as possible for you. With more than 60 000 international titles and a growing list ofmore than 200 local titles, we’re confident that we can provide suitable material for almostany course. Simply follow the steps to make sure you find the right book and that it isavailable for your students:Phase 1: SamplingRequestsampleORBrowse PearsonCatalogueConsider textbookoptionsConsult withPearson sales consultantwww.pearsoned.comwww.pearsoned.co.ukwww.pearsoned.co.zaConsiderations• Is the publisher’s solutioncomprehensive and up-to-date?• Does it offer support for me andmy students?• Will it engage my students andpromote learning?• Does the price translate intovalue for money?• Will I receive after-sales supportfrom the publisher?Phase 2: Prescribing a TextbookLecturerconfirms textbookprescriptionLecturer advisesPearson andBookseller of followinginformation• Title• ISBN• Course name• Course Code• Expected student numbers• Semester• Technology componentPhase 3: Ordering Prescribed BooksBookshopplaces orderPublisher shipsHow long does it take?• By ship = 6 weeks• By air = 3 weeks• Local book takes 1–2 weeksBookshop sells tostudentsGuide to sampling and Prescribing Textbooks7

BACK TO CONTENTSFresh Perspectives seriesAbout the seriesIn response to the needs of studentsand lecturers, the unique challengesthey face and the pressure theyare under to produce outstandingacademic results, Pearson developedthe Fresh Perspectives series forundergraduate study. The seriesfeatures a balance of African andinternational perspectives, and offerscontent in Business, Law, Psychology,Accounting and Nursing.Features• Comprehensive coverage of the corecurriculum at first- and second-yeartertiary level.• Accessible language encouragesbetter understanding.• Revise and study activities, chaptersummaries and review questionsfacilitate and reinforce learning.• Questions and critical thinkingactivities develop independentthinking and prepare students forassignments, examinations and theworld of work.• Lecturer support material (testbanks, PowerPoint® slides) is availableto prescribing lecturers.Access to resources from Pearsoninternational books in the samesubject is also provided.• Local case studies and examples makesubjects relevant to the everyday lifeexperiences of students.Introduction to Business Management Fresh PerspectivesISBN: 9781775783022Authors: Liezel Alsemgeest, KarenBooysen, Salomien de KockAlta Bosch, Stephné Botha,Peter Cunningham, AlfredHenrico, Watson Ladzani, SandraMusengi and Kobus VisserCopyright: 2011Extent: 336ppFormat: PaperbackE-BOOK AVAILABLEIN 2013DescriptionIntroduction to Business ManagementFresh Perspectives is a substantial revisionof Fresh Perspectives Business Managementand Fresh Perspectives Management. Itoffers relevant, comprehensive material forfirst-year courses in business managementand management.Features• The new streamlined two-colourdesign makes the book easy to use.• Recent case studies – both local andinternational – provide opportunitiesfor application of concepts.• To support students, key words arehighlighted in blue and explained inthe text.• The review feature at the end of eachchapter includes critical thinkingactivities, a chapter summary, revisionquestions and a list of recommendedreading.In addition a CD ROM for studentscontains the following resources:• More than 120 detailed answers tothe end-of-chapter questions in thetextbook to encourage revision.• More than 130 multiple-choicequestions to monitor understanding.• Case studies (written and in videoformat) with questions to assessapplication.• Simulations provide real-worlddecision-making opportunities.• Key words and chapter summariesfrom the book facilitate learning.Lecturers who prescribe this text haveaccess to:• Customisable question banks(multiple-choice, essay, case studies)with answers.• PowerPoint slides of the main ideasand graphic material in the textbook.• Videos and simulation fromMyManagementLab for use in lecturesor tutorials.ContentsPART 1: The context of business1: What is business management?2: Entrepreneurship and small businessmanagement3: The business environmentPART 2: The nature of management4: Getting to know management5: Management theory and practice:Past and present6: Management competenciesPART 3: Managerial tasks7: Planning8: Organising9: Leading10: ControlPART 4: The business functions11: Human resource management12: Marketing13: Financial management14: Operations management15: Managing it allAvailable student supportmaterial to accompany this book:X-kit Undergraduate BusinessManagementISBN: 9781868913718Multilingual Concept Glossary ofBusiness Management TermsISBN: 9781868915637Management9

BACK TO CONTENTSStrategic Management Supplement for Southern AfricaISBN: 9781770256538Authors: Geoff Goldman,Rachel Maritz, Hester Nienaber,Marius Pretorius, David Priilaidand Dale WilliamsCopyright: 2010Extent: 160ppDescriptionThis unique supplement to existinginternational and local strategy textbooksbuilds on what readers already knowand provides them with a provocativeand imaginative mix of South Africanconcepts, cases and perspectives to helpstimulate creative and effective strategicthinking and strategy making in the realworld.ContentsReading 1:Reading 2:Reading 3:Reading 4:Reading 5:Reading 6:Reading 7:Reading 8:Strategy and environmentalanalysis: Variables impactingon South African firmsStrategic management: ASouth African contextChallenges related to strategyimplementation in SouthAfricaCorporate governance inSouth AfricaEmergent versus deliberatestrategiesTurnaround strategies:Acting beyond the genericstrategiesStrategy and anentrepreneurial mindsetRevisiting classicmanagement theory: Fayol,leadership and managementManagement gurus revisitedReading 9:Reading 10: People: Resources orpartners?Reading 11: A strategy for customerexperience from the insideoutReading 12: Scenarios: It’s not aboutpredicting the futureCase study 1: Grindrod Limited: Thecygnet that became a swanCase study 2: AECI limited: Ignitingsuccess since 1896Case study 3: 20twenty: Strategic brillianceor folly?Case study 4: Pick n Pay: A South Africanretail storeThis supplement may be bundledwith any Pearson strategy/management book.For example:Bundle Option One =+Bundle Option Two =+Discuss the available options with yoursales consultant.Management11

BACK TO CONTENTSTrusted Student Support MaterialMany students struggle to bridge the gap between high school and their first year of tertiaryeducation. Pearson has developed the X-kit Undergraduate and Multilingual Concept Glossary seriesto help support students through this important transition.The X-kit Undergraduate seriesThese study guides cover the basic concepts and skills required in a subject at first-year level andcombine generic academic skills, professional skills and academic content. They simplify difficultconcepts and allow the student to practice and apply these concepts. Each chapter covers the keyareas of skills, ideas and practice. The step-by-step approach promotes an understanding of complexconcepts. Practice for the exam exercises at the end of each chapter help students prepare for theexams. Tips are provided on how to cope with learning in the tertiary environment.Available titles9781868913718 Business Management9781868915521 Financial Management9781868914951 Entrepreneurship9781868913763 Human Resource Management9781770254534 Financial Accounting (Revised)9781868917129 Cost and Management Accounting9781868912827 Economics9781868913947 Commercial Law9781868912780 Maths for Business9781868913732 Statistics for Business9781868912834 Statistics for Social Sciences9781868912773 Maths for Scientists and Engineers9781770254817 Maths and Statistics for Business9781868913770 Electrical Engineering9781868915064 Industrial Psychology9781868912841 Introduction to Psychology9781868913701 Sociology9781868913800 Anatomy9781868913787 Physiology9781868914012 NursingMultilingual Concept Glossary seriesAt Pearson, we believe that language should not be a barrier to success. We understand that many students struggle to learnbecause English is not their first language. We have developed this series for this reason.The Multilingual Concept Glossary series was developed to help students understand the most important terms of each ofthe main subjects in higher education. Key terms are explained in all of South Africa’s 11 official languages. The series is anessential learning aid for students and a useful communication tool for those working in business, government services andother sectors.Available titles9781868915637 Business Management terms9781868915378 Economics terms9781868916030 Commercial Law terms9781868917204 Financial Management terms9781868915620 Industrial Psychology terms9781868918508 Psychology termsManagement12

BACK TO CONTENTSFINANCEPrinciples of Managerial Finance: Global and Southern African PerspectivesISBN: 9781770255029Authors: Lawrence Gitmanwith Marolee Beaumont-Smith,John Hall, Braam Lowies,Johan Marx, Barry Strydomand Annie van der MerweCopyright: 2010Extent: 864ppFormat: Soft coverE-BOOK AVAILABLEIN 2013DescriptionIn response to a demand fromlecturers of finance in South Africa,a team of academics from a range ofuniversities has skillfully adaptedLawrence Gitman’s classic text,Principles of Managerial Financefor the Southern African market.Retaining its accessible and carefullydeveloped pedagogical approach withits focus on both theory and practicalapplication, the adaptation reflectsexisting South African legislationand practices, and retains a globalperspective.Features• Six learning outcomes at the start ofthe chapter anchor the most importantconcepts and techniques covered in thechapter.• Each chapter opens with a shortcase study that describes a recentreal-company event related to thechapter topic. These stories stimulateinterest in the chapter content bydemonstrating its relevance in thebusiness world.• A critical thinking question at the endof each case study encourages studentsto give additional thought to the storyand its application to the chapter topic.• Personal finance examplesdemonstrate how students can applymanagerial finance concepts, tools andtechniques to their personal financialdecisions.• Key equations printed in the texthelp students identify importantmathematical relationships.• Review questions appear at the endof each major section of text. Thesequestions challenge students tostop and test their understanding ofkey concepts, tools, techniques andpractices before moving on to the nextsection.Contents1: The role and environment ofmanagerial finance2: Financial statements and analysis3: Cash flow and financial planning4: Time value of money5: Risk and return6: Interest rated and bond valuation7: Share valuation8: Capital budgeting cash flows9: Capital budgeting techniques10: Risk and refinements in capitalbudgeting11: The cost of capital12: Leverage and capital structure13: Dividend policy14: Working capital and current assetsmanagement15: Current liabilities management16: Hybrid and derivative securities17: Mergers, LBO’s, Divestitures andbusiness failures18: International managerial financeFresh Perspectives Financial ManagementISBN: 9781868913428Authors: Ryno Cronjé,Sulaiman Gool, André Stoltzand Margaret ViljoenCopyright: 2007Extent: 388ppFormat: Soft coverDescriptionFresh Perspectives FinancialManagement provides comprehensivecoverage for first-year tertiary coursesin this subject. The text promotesunderstanding by introducing themost important topics in the subject,by explaining each new idea in waysthat are easy to understand, and byproviding practical examples and casestudies of how these ideas apply toeveryday life.Contents1: Introduction to financial management2: Financial statements3: Analysis of financial statements4: The time value of money5: Sources of finance6: Risk and return7: Valuation8: The cost of capital9: How much should a firm borrow?10: Dividend policy11: Capital budgeting: Cash flows12: Capital budgeting: Techniques13: Introduction to working capitalmanagement14: Cash management15: Management of debtors16: Inventory managementE-BOOK AVAILABLEIN 2013Finance13

BACK TO CONTENTSFinancial Management in Southern Africa, 4 th editionISBN: 9781775785002Authors: Johan Marx,Cecilia de SwardtCopyright: 2013Extent: 480ppFormat: Soft coverFORTHCOMINGE-BOOK AVAILABLEIN 2013DescriptionNow in its fourth edition, this bookprovides a concise and up-to-dateexplanation of financial managementin the context of Southern Africa.It is aimed primarily at second-yearstudents of financial management andis an invaluable reference work forpractising professionals.Features• Extensive use of graphs, tables andmind maps illustrate and supportcontent.• Critical thinking questions challengestudents.• Reflection exercises offer studentsthe chance to respond to variousmanagement challenges they may facein practice.• Self-test revision questions consolidatelearning. Answers are provided at theback of the book.• Contemporary design and layoutencourages an understanding of thefundamental concepts and techniquesof financial management.• Updated content includes discussionon the National Credit Regulator andinformation on how a recession affectsthe management of working capital,investments and financing.ContentsFundamentals of financial management1: The goal of financial management2: Financial markets, institutions andsecurities3: Understanding financial statements4: Analysis of financial statements5: Financial planning6: Risk and return7: The time value of money8: Valuation of shares and debenturesShort-term financial management: Themanagement of working capital9: Net working capital and cash flowmanagement10: The management of accountsreceivable11: The management of inventoryLong-term financial management:Investments12: Capital budgeting and cash flowprinciples13: Capital budgeting techniques14: Risk adjustment and other refinementof capital budgetingLong-term financial management:Financing15: The cost of capital16: Leverage and capital structure17: Leasing and convertible securities18: Dividend policyUsing Financial Calculators for Time Value of Money Calculations, 2 rd editionISBN: 9781770256804Author: Johan MarxCopyright: 2010Extent: 15ppFormat: Soft coverDescriptionNow in its second edition, thisbooklet has been updated to serve asa handy and comprehensive guideon how to perform time-value-ofmoneycalculations using the HewlettPackard 10-BII and Texas InstrumentsBA II Plus. Clear, worked examplesshow the reader step-by-step how tocalculate:• The future value of a singleamount, an ordinary annuity andan annuity due• The present value of a singleamount, an ordinary annuity andan annuity due• The deposits required toaccumulate a future sum• Payments in order to amortisea loan• An interest rate• The yield of maturity• The net present value and internalrate of return.Also available to bundle withany Pearson finance textbook:Multilingual Concept Glossary ofFinancial Management TermsISBN: 9781868917204X-kit Financial ManagementISBN: 9781868915521Finance 14

BACK TO CONTENTSRisk Management, 4th editionISBN: 9780796231185Authors: AC Valsamakis,RW Vivian and GS du ToitCopyright: 2010Extent: 410ppFormat: Soft coverDescriptionManagement expert Drucker arguesthat risk management is as importantas entrepreneurship and businessskills in propelling economic growth.A society that is able to control andcushion against disaster is betterable to deploy its resources towardseconomic and social advancement.In this new edition, the authors buildon their unique and respected modelof risk management for students,academics and professionals in theSouthern African context.Changes to this edition include:• An update on the impactof legislation and corporategovernance and the King IIIcommission• A new section on banking risk andsustainable risk• Financial instruments update• The evolution and developmentof risk financing, following thechanges in economic and financialmarket environment.Contents1: Principles of management applied tomanaging risk2: Concept of risk3: Decision making under conditions ofrisk and uncertainty4: Corporate governance and enterpriserisk management5: Risk identification6: Risk evaluation7: Operational risk management8: Risk response: Risk control9: Risk financing10: Risk retention11: Captive insurance companies12: Insurance13: Finite insurance14: Capital market instruments15: Composite financing strategiesMathematical Finance: Option and Asset PricingISBN: 9780796233868Author: Mthuli NcubeCopyright: 2010Extent: 441ppFormat: Soft coverDescriptionThis book deals with the valuationand risk management of variousderivative instruments. It presentsways of pricing financial instruments,mainly derivative securities, andpresents the theoretical backgroundfor asset pricing, both in discrete andcontinuous time.Contents1: Definitions: Options2: Stochastic processes3: Binomial option pricing4: The poisson option pricing modeland pricing of Catastrophe InsuranceFutures5: Equilibrium option pricing in discretetime6: Equilibrium asset pricing incontinuous-time7: The Black and Scholes option pricingmodel8: A bias-adjusted Black and Scholesoption pricing model9: Options with stochastic interest ratestime variances and dividends10: American options11: Stochastic volatility and diffusion-jumpmodels12: Equilibrium option pricing underdiffusion-jump processes13: Exotic and path-dependent options14: Modelling mortgage defaults using ahazard approach based on Americanoptions15: Bid-As spreads of options, informationand trading activity: A panel dataapproach16: A multi-factor model of the termstructure of interest rates17: Diffusion-jump processes andpricing derivative securities18: Finite sample properties of thehedge ratio19: Energy derivatives and climate riskOther titles which may be suitable for this category:Managing Public Money: Systems from the South, 2 nd edition pg 42Managing School Finances pg 57Financial School Management Explained, 3 rd edition pg 55School-based Financial Management and Leadership pg 55Finance 15

BACK TO CONTENTSECONOMICSGlobal and Southern African Perspectives seriesAbout the seriesPearson’s Global and Southern AfricanPerspectives series integrates materialfrom existing Pearson internationaltexts and adapts them to suit theneeds of the Southern African market.The final product offers the bestof international content and localrelevance.These texts have been developedbecause:• Students need relevant,engaging content to help them applydifficult concepts• Contexts differ from country tocountry• Lecturers often spend a lot of timeand effort adapting material to suitlocal conditions.The series presents a unique blend ofinternational content with local Africancontext. Books are currently availablein the following subjects: OperationsManagement (pg 7); Managerial Finance(p12); Economics (pg 15); Marketing (pg18) Human Resource Management (pg25) and Organisational Behaviour (pg 27).Economics: Global and Southern African PerspectivesISBN: 9781770255036Authors: Michael Parkin with MarcelKohler, Leigh Lakay, Bruce Rhodes,Andrea Saayman, Volker Schöer,Dirk Scholtz and Kirsten ThompsonCopyright: 2010Extent: 752ppFormat: Soft coverE-BOOK AVAILABLEIN 2013DescriptionWorld-renowned writer and teacher,Michael Parkin, has always aimed toteach students an “economic way ofthinking” that gives them insightsinto how the economy works andhow it might be made to work better.Based on the eighth edition of theinternational best-seller, this textcombines Parkin’s expertise andinternational perspective with theknowledge and understanding of localacademics teaching in the field.Features• Each chapter opens with an attentiongrabbingvignette of Southern Africanrelevance which raises questions thatmotivate students and help them tofocus on the content.• In-text review quizzes at the end ofmost major sections enable studentsto evaluate their understanding. Itincludes a reference to the appropriateMyEconLab study plan to help studentsfurther test their understanding.• Key terms with page references,problems and critical thinkingquestions end each chapter. Solutionsto the odd-numbered problems areprovided in MyEconLab.• At the end of each chapter, studentsare shown how to apply what theyhave learned by analysing an articlefrom a newspaper or a news website.Each article has been selected to shedadditional light on the questions firstraised in the chapter openerContents1: What is economics?2: The economic problem3: Demand and supply4: Elasticity5: Markets in action6: Utility and demand7: Possibilities of preferences and choices8: Organising production9: Outputs and costs10: Perfect competition11: Monopoly12: Monopolistic competition andoligopoly13: Externalities14: Public goods and common resources15: Markets for factors of production16: Economic inequality17: A first look at macroeconomics18: Measuring GDP and economic growth19: Monitoring jobs and the price level20: At full employment: The classicalmodel21: Money, the price level and inflation22: The exchange rate and the balance ofpayments23: Aggregate supply and aggregatedemand24: Expenditure multipliers: TheKeynesian model25: Fiscal policy26: Monetary policy27: Trading with the worldForthcoming in June 2013Local MyEconLab available from June 2013Economics 16

BACK TO CONTENTSFresh Perspectives EconomicsISBN: 9781868913411Authors: Trudi Hartzenberg,Sue Richards, Barry Standish,Vanessa Tang and Arnold WentzelCopyright: 2005Extent: 412ppFormat: Soft coverDescriptionFresh Perspectives Economics is suitablefor first-year economics courses attertiary level. It covers the key conceptsof micro and macroeconomics in aneasy-to-understand way and usesrelevant South African examplesto engage students and promoteunderstanding.Features• Study summaries consolidate learning.• Revise and study activities allowstudents to keep track of theirunderstanding.• The ‘Subject Specialist’ feature focuseson people from developing countrieswho have made a difference in thefield. Read about the views and real-lifeexperiences of academics, specialists,practitioners and leaders in the field.Contents1: The meaning of economics2: Demand and supply3: A bird’s eye view of the economy4: The aggregate demand-aggregatesupply model5: Measuring economic performance6: The Keynesian model of incomedetermination7: Fiscal policy8: Money and interest rates9: Balance of payments and exchangerates10: Monetary and exchange rate policy11: Trade theory12: Trade issues and policy13: Demand and supply: Elasticities andapplications14: Consumer choice and production costs15: Market structure: Perfect competitionand monopoly16: Monopolistic competition, oligopolyand competition policy17: Income and povertyEconomics: An Introduction18: PolicyISBN: 9780796215529Authors: A Roos (editor)Copyright: 2008Extent: 200ppFormat: Soft coverCD-Rom also includessupport materialfor studentsDescriptionThis book covers both micro andmacroeconomics and has a distinctlySouth African focus. Introductoryareas are dealt with in a practical andaccessible way and links with reallifesituations make the practice ofeconomics a reality. Concepts suchas price, utility, perfect competition,monopolistic competition, monopolyand oligopoly are explored. In addition,the effect of economic actions on othersand the environment is discussed ina separate chapter. The problem ofexternalities receives ample attention,as well as the ways to counter orcompensate for them.Features• Theoretical concepts linked withpractical application• Explanations of economic theory andconcepts• Includes both micro andmacroeconomics• Explores whether economics issynonymous with happiness.Contents1: Introduction2: How people make choices: Price,utility and the demand curve3: Choices and indifference4: Supply5: Market structures: Perfect competitionand monopoly6: Monopolistic competition andoligopoly7: Factor market8: Externalities9: Economic policy objectives:The ‘big five’10: Circular flow and national incomeaccounting11: Aggregate demand: A Keynesiananalysis12: Money and banking13: Economic policy14: Economic growth15: Economic development16: An open economy17: The economics of happinessEconomics 17

BACK TO CONTENTSInternational Economics, 2 nd editionISBN: 9781868532728Authors: S du Plessis, B Smitand C Mc CarthyCopyright: 2005Extent: 332ppFormat: Soft coverDescriptionThis book provides a comprehensivestudy of the dynamics of internationaltrade and finance. Revised andupdated, it incorporates recentdevelopments in theory and policy.The format of the book has beenrestructured to correlate moreeffectively with course presentation.The section on international financehas been significantly reworked andnew material has been added.Contents1: IntroductionInternational trade2: Why nations trade: The classic theory3: Why nations trade: The modern theory4: The basis of trade: Labour productivityand factor proportions5: Trade theory: New approaches andextensions6: Trade under changing conditions7: Government intervention in trade8: Economic integration and cooperation9: International trade, trade policy andeconomic developmentInternational finance10: Foreign exchange markets andexchange rates11: The balance of payments12: National income and the balance ofpayments13: Balance of payment adjustmentmechanisms14: Exchange rate determination15: Macroeconomic policy in the openeconomy16: The international monetary systemElementary Statistics for Business and EconomicsISBN: 9781775780922Authors: Tumo Kelo, CarinLombard, Sarie Mouton andLinda van der MerweCopyright: 2012Extent: 640ppFormat: Soft coverE-BOOK AVAILABLEIN 2013DescriptionElementary Statistics for Businessand Economics aims to introducestudents to the subject in a clear,concise way and by demonstratingthe application of a wide range of keystatistical concepts and techniques.The authors highlight how and whythese techniques can be used to solvereal-life problems, ensuring that thematerial is relevant and accessible.This book is the updated edition ofElementary Statistics Volume 1 andApplied Elementary Statistics Volume2.Features• Topics are presented in a clear way,supported by formulae, workedexamples and graphic illustrations.• Students are tested on three levels:after each main topic, exercises testunderstanding of key concepts,multiple-choice questions testapplication, and supplementaryexercises test overall knowledge of thewhole chapter• A CD-ROM contains solutionsto the concepts, multiple-choiceand supplementary questions foreach chapter; guidelines on how toperform statistics operations in Excel®,PowerPoint® slides and case studies.Contents1: Introduction to statistics2: Organisation and description of data3: Measures of location and dispersion4: Basic probability5: Probability distributions6: Sampling and sampling distributions7: Confidence intervals8: Hypothesis testing9: Analysis of variance10: Chi-squared tests11: Regression and correlation analysis12: Index numbers13: Time series analysis14: Non-parametric statistics15: Elementary interest calculationsAvailable student support for Economics:X-kit EconomicsMultilingual Concept Glossary of Economics TermsISBN: 9781868912827ISBN: 9781868915378Economics 18

BACK TO CONTENTSMARKETINGPrinciples of Marketing: Global and Southern African PerspectivesISBN: 9781770255616Authors: Philip Kotler and GaryArmstrong with Madéle Tait(editor), Justin Beneke, KhantilalBhowan, Sarah Blake, ElsamariBotha, Shahida Cassim, Johande Jager, Nicole Frey, RichardGeorge, Maha Golestaneh, DebbieHuman, Nthabaleng Ramille,Mornay Roberts-Lombard, ChantallRootman, Robert Rugimbana,Johan van Zyl, Debbie Vigar-Ellisand Marius WaitCopyright: 2010Extent: 720ppFormat: Soft coverE-BOOK AVAILABLEIN 2013DescriptionRetaining the solid theoreticalfoundation of the internationaledition, this text helps studentsunderstand the complex marketingenvironment in which SouthernAfrican firms operate. A team ofacademics has adapted the text byintegrating recent South Africanresearch, data, examples and casestudies. This edition retains thepractical, approachable and accessiblestyle of the original text, which makesfor an engaging and informative book.Its content coverage, while broad,is also in-depth, and it skillfullyintegrates both local and globalexamples.Contents1: Marketing: Managing profitablecustomer relationships2: Firm and marketing strategy:Partnering to build customerrelationships3: The marketing environment4: Managing marketing information5: Consumer markets and consumerbuyer behaviours6: Business markets and business buyerbehaviour7: Customer-driven marketing strategy:Creating value for target customers8: Product, services, and brandingstrategy9: New product development and productlife-cycle strategies10: Pricing products: Understanding andcapturing customer value11: Pricing products: Pricing strategies12: Marketing channels and supply chainmanagement13: Retailing and wholesaling14: Communicating customer value:Integrated marketing communicationsstrategy15: Advertising and Public Relations16: Personal selling and sales promotion17: Direct and online marketing: Buildingdirect customer relationships18: Creating competitive advantage19: The global marketplace20: Marketing ethics and socialresponsibilityFresh Perspectives MarketingISBN: 9781868912902Authors: Adele Berndt, KerryChipp, Lorinda Hern, ZenobiaIsmail, HB Klopper, DanielPetzer, Mornay Roberts-Lombard, Devashni Subramaniand Myles WakehamCopyright: 2006Extent: 492ppFormat: Soft coverDescriptionFresh Perspectives Marketing isa comprehensive introductorymarketing text for undergraduatestudents. It is divided into four keysections (Marketing, markets and theenvironment; Understanding yourmarket; The marketing mix; Beyondthe marketing mix) and offers relevantSouth African material and all thepedagogical features that characterisethe Fresh Perspectives series.Contents1: Overview of marketing2: The marketing environment3: The macro environment4: Managing the environment5: Understanding consumer behaviour6: Market selection7: Marketing research8: Products9: Services10: Price11: Promotion12: Placement13: Integration through branding14: Relationship marketing and customerrelationship management15: Retailing16: Business-to-business marketing17: E-commerce18: Social issues in marketing19: Special applications in marketing20: Marketing as an organisationalfunctionMarketing 19

BACK TO CONTENTSApplied Strategic Marketing, 4 th editionISBN: 9781775781271Authors: Chris Jooste, JohanStrydom, Flip du Plessis andAdele Berndt (editors)Copyright: 2011Extent: 512ppFormat: Soft coverDescriptionApplied Strategic Marketing discussesthe strategic role of marketingmanagement in modern organisations.The focus is on how managers chooseand manage the markets they serve,how they handle competition andwhat strategies they devise in orderto build brand value and customerrelationships. This book guides thereader through the different phasesof the strategic planning process andprovides a framework for designingand implementing a marketing plan.Building on the success of the thirdedition’s chapters on CustomerAnalysis, Brand and RelationshipBuilding Strategies and Measurementsof Marketing Strategies, therevised fourth edition also dealswith contemporary issues such asGlobalisation, Sustainability andInnovation.Applied Strategic Marketing is anchoredin the South African environmentand discusses the impact of globaltrends. This book offers great value tostudents and practitioners of strategicmarketing.Features• Chapter outcomes outline key contentand skills• Strategy in action scenarios illustrateapplication of concepts• Examples support learning• Expanded mini case studies place ideasin context• Chapter summaries assist students inpreparing for tests and examinations• For the reader’s reflection sectionsevaluate fundamental theories• Three large case studies on sustainability,product, and B2B on the lecturerresource CD• Full colour sections engage learners.Contents1: The nature of strategic marketingPart One2: Macroenvironmental analysis3: Market analysis4: Customer analysis5: Competitor analysis6: Internal analysisPart Two7: Strategic marketing planning8: Identification of a sustainablecompetitive advantage9: Competitive strategies10: Strategies in the product life cycle11: Global strategies12: Relationship-building strategies13: Brand strategies14: Building brand and customer equityPart Three15: Strategy Implementation and control15: Measurement of marketing strategiesand processesSales Management, 3 rd editionISBN: 9780796225870Authors: Brian Connett, RussellAbratt and Michael CantCopyright: 2010Extent: 256ppFormat: Soft coverE-BOOK AVAILABLEIN 2013DescriptionThe third edition of the highlysuccessful Sales Managementfocuses on the requirements ofsales management in the twentyfirstcentury. It offers the latest onthe role of information technologyand incorporates environmentalfactors and their impact on salesmanagement.Key topics are the globalisationof markets, the strategic role ofsales, relationship management,sales management planning,forecasting market demand and salesbudgeting. This edition includeschapters on personal selling andnew challenges in global selling. Ittackles the organisation of the saleseffort through sales force planning,recruitment and selection. There arepractical chapters on sales trainingand development, compensation andincentives and the role of informationin sales management.Contents1: Sales management in the 21 st century2: The personal selling function3: The personal selling process4: Sales management planning5: Forecasting market demand, salesforecasting and sales budgeting6: Organising the sales effort7: Sales force planning, recruitment andselection8: Sales training and development9: Salesperson compensation andincentives10: The crucial role of information in salesmanagement11: Leading and motivating the sales force12: Evaluation and control of the salesprogrammeMarketing 20

BACK TO CONTENTSSales Management, in Action: A Practical guide for learners and practitioners,2 nd editionISBN: 9781868538461Author: G VisserCopyright: 2000Extent: 256ppFormat: Soft coverBrand ManagementISBN: 9781775780335Authors: HB Klopper andErnest North (editors)Copyright: 2011Extent: 384ppFormat: Soft coverDescriptionSales Management in Action providesfacilitators and learners with a guideto the skills required to manage saleseffectively in various vocationalfields, thereby improving both theirself-esteem and professional conduct.The content of the book brings thebusiness world into the classroomand guides learners to build on thisknowledge with ample local businessexamples.Drawing on the everyday experiencesof learners, the author has givenspecial attention to the language levelin the text so that both the contentand the language are accessible tolearners from all regions in SouthAfrica.Contents1: A career in selling: Something worthconsidering!2: The interesting world of sales and salesmanagement3: Salespeople and sales managers: WhatDescriptionThe first of its kind in South Africa,Brand Management constitutes aninvaluable tool to the growing numberof academic institutions now offeringthis exciting subject. Making use ofboth local and international examplesand cases, the subject is approachedfrom a holistic, yet appliedperspective. Written in an accessiblestyle, this book assists both studentsand practitioners to develop the abilityto manage brands from the outset tothe ultimate outcome.ContentsPart one – Opening perspective1: A balanced perspective on brandsPart two – The components of branding2: Brand equity and brand valuationthey are like and what they do4: Sales forecasting: The key to successfulplanning5: Sales territories: How to design theseand how to assign salespeople6: Sales quotas: Providing incentives andmeasuring performance7: Time and territory management:Improving the effectiveness of fieldsalespeople8: Selling to organisations and telesales:How to approach and how to manage9: The selling process: Teachingsalespeople how to sell10: Organising the sales force: Tailor-madestructures for quality sales and service11: Recruiting and selecting sales staff:Achieving good results with goodpeople12: Training the sales force: Improvingproductivity through knowledge andskills13: Compensating the sales force: Justrewards and incentives as motivationfor superior performance14: Evaluating sales performance:Enhancing overall and individualsales performance through skillfulassessment3: Brand identity development4: Brand positioning and differentiationPart three – Building brands5: Choosing a name for a strong brand6: Brand contact planning andmanagement7: Supporting brandsPart four – Growing Brands8: Capitalising on a successful brand9: Managing brand portfolios10: Managing brands for success over time11: Managing a brand across geographicboundariesPart five – Managing and sustainingbrands12: Building corporate identity, corporatebrands and reputation13: Developing a brand dashboard14: Personal brandingMarketing 21

BACK TO CONTENTSMarketing ResearchISBN: 9781770259812Authors: Adele Berndt andDanie Petzer (editors)Copyright: 2011Extent: 416ppFormat: Soft coverDescriptionA comprehensive text, aiming todemystify the topic, MarketingResearch is written in a practicalmanner, emanating from the researchprocess perspective. Approaching thesubject from a sound academic basis,assisted with a Central Case Studysteeped in industry and formulatedby Neil Higgs from TNS ResearchSurveys, this text becomes essentialreading for any student or practitionerin the field.Features• Study Summaries consolidate learning• Assess your understanding sectionsand additional assessment activitieswith end of chapter answers evaluatefundamental concepts• Further Reading leads to addtionalenquiry• A glossary of terms assists with keyconcepts and terminologyContents1. Introduction to Marketing Research2. The Research Process3. Selecting the research method4. Secondary Information5. Qualitative Research6. Experimental Research7. Survery Research8. Sampling9. Designing the research instrument10. Data Collection11. Data Analysis12. Presenting the research findings13. Research Ethics14. Applications of Marketing research:Online research and internationalresearchFresh Perspectives Tourism Development 1ISBN: 9781868919772Authors: Milena Ivanovic, PulaSoloman Khunou, Roné Pawson,Nicola Reynish and Lisebo TseaneCopyright: 2008Extent: 352ppFormat: Soft coverDescriptionFresh Perspectives TourismDevelopment 1 offers a new andrelevant focus on tourism in line withthe government’s drive to encourageresponsible tourism developmentin South Africa. Written by a teamof experts in the field of tourismdevelopment, it looks at tourism notonly as a major industry in SouthAfrica, but also as a developmentaltool to alleviate urban and ruralpoverty and create jobs at communitylevel.This book offers new and thoughtprovokingmaterial on tourismdevelopment on the Africancontinent, the attraction selectionprocess, the main tourism destinationdevelopment models and tourism as adevelopmental strategy. It also looksat spatial development initiatives inSouth African tourism development.Contents1: What is tourism?2: Types of tourism3: Why tourists travel4: What is the tourism industry?5: Three approaches to tourism demand6: What is the role of tourist attractions?7: Characteristics of a tourist destination8: Understanding tourism products9: What is a community?10: Positive economic impact of tourism11: The socio-cultural impact of tourism12: The environmental impact of tourism13: What is responsible and sustainabletourism?14: Trends in the tourism industryOther titles which may be suitable for this category:Strategic Organisational Communication pg 34Corporate Communication Strategy pg 35Public Relations in South Africa: A Management Reader pg 35Fresh Perspectives Public Relations pg 35Public Relations: African Perspectives, 2 nd edition pg 36Marketing 22

BACK TO CONTENTSENTREPRENEURSHIPFresh Perspectives EntrepreneurshipISBN: 9781868914029Authors: Mary Co, JurieGroenewald, Bruce Mitchell,Tres Nayager, Johan vanZyl and Kobus VisserCopyright: 2006Extent: 382ppFormat: Soft coverDescriptionFresh Perspective Entrepreneurship is acomprehensive book which examinesthe nature of entrepreneurship withinthe South African context. It looksat the nature of the entrepreneur, theenvironment in which he/she worksand the entrepreneurial process.Applied and relevant, it examines keytopics like the business plan and themain functional areas of business.The book also looks at different typesof businesses and includes currentinformation on female and ethnicentrepreneurship, black economicempowerment, e-commerce andstrategic alliances. It contains thestandard features of the FreshPerspectives series, which makes for arelevant, accessible introduction to thesubject.Contents1: Introduction to entrepreneurship andsmall businesses2: The environment for entrepreneurship3: The entrepreneur4: The entrepreneurial process5: The business plan6: Entering the world of business7: Marketing8: Operations management9: Human resources management10: Financial management11: Family business12: Growth13: Corporate entrepreneurship14: Female and ethnic entrepreneurship15: Franchising, black economicempowerment, ethics and socialresponsibility16: E-commerce17: Networks and strategic alliancesStudent support material available to bundlewith this text:X-kit EntrepreneurshipISBN: 9781868914951Entrepreneurship and Small Business ManagementISBN: 9781770259836Authors: Mahadea and Younglesonwith Botha, Dhliwayo, Fregidou-Malama, Myers, Musengi-Ajulu, Pillay and ReynekeCopyright: 2012Extent: 608ppFormat: Soft coverDescriptionWritten by leading local andinternational academics andpractitioners. Entrepreneurshipand Small Business Managementfocuses on the relationship betweenentrepreneurship and smallbusiness management from aninterdisciplinary point of view. Thetext is written from both a localand international perspective andaddresses key 21 st century issues.Contents1: Entrepreneurship in perspective2: Types of entrepreneurs and theeconomic significance of small firms3: Innovation and creativity4: The new business venture5: Getting started6: Business planning and the business plan7: Entrepreneurial management functions8: Marketing for small businesses9: Raising and managing finance10: Procurement, supply and contractmanagement11: Growth, business valuation andentrepreneurial exit strategies12: Leading small business13: Turnaround strategies and businessfailure14: The family business15: Corporate entrepreneurship16: Women & entrepreneurship17: The social economy18: Technopreneurship & universitytransfer19: Black economic empowerment20: Sustainability & business ethicsFeatures• Chapter outcomes outline the keycontent and skills• Chapter summaries assist students toprepare for tests and examinations.Entrepreneurship 23

BACK TO CONTENTSPerspectives in Entrepreneurship seriesDescriptionThis series provides an authoritativeoverview of specialised themes inentrepreneurship by bringing togetherthe most seminal and impactful scholarlyresearch on different subject areas whereentrepreneurship is at the core. Each ofthe four books presents a conceptualframework and lays the foundationsunderlying a specialist field of scholarshipin entrepreneurship. The series is inspiredby the rigorous research evident inthe growing field of entrepreneurshipinternationally.The content of the four titles is driven bya judicious selection and interpretationof key areas in entrepreneurship, andidentifies and evaluates scholarlyresearch of different subject areas withinentrepreneurship. A blend of theoreticaland empirical evidence is presented thatcollectively demonstrates the convergenceof thinking on a particular theme.The range of topics in each book providesa valuable knowledgebase for educators, post-graduate students,researchers, policy makers and serviceproviders.Features• In depth analysis of literature• Breadth of theoretical background• Follows a strong research-basedapproach.Frontiers in EntrepreneurshipISBN: 9780796225917Authors: Boris Urban (editor)Copyright: 2009Extent: 288ppFormat: Soft coverDescriptionFrontiers in Entrepreneurship providesinsight into how entrepreneurshipevolved and how it has emerged as afield of inquiry in its own right. Topicsdiscussed include historical andearly thinking on entrepreneurship,the discipline and field of study,the absence, yet crucial role ofentrepreneurship in the economicsrealm, corporate entrepreneurshipand value creation and innovationthrough social entrepreneurship.Contents1: Early thinking and the emergence ofentrepreneurship2: Entrepreneurship as a discipline andfield of study3: Economic perspectives ofentrepreneurship4: Entrepreneurship in the field ofdevelopment economics5: Creating value and innovation throughsocial entrepreneurship6: The entrepreneurial organisations7: Theoretical perspectives on cultureand entrepreneurshipe-TEXT ISBN:9781775788041The Entrepreneurial MindsetISBN: 9780796225900Authors: Boris Urban (editor)Copyright: 2011Extent: 288ppFormat: Soft covere-TEXT ISBN:9781775788058DescriptionBased on the recent applicationof ideas, concepts and researchfrom the cognitive sciences, this bookindicates that the foundation of theentrepreneurial mindset is cognitiveadaptability. This is the ability to bedynamic, flexible, and self-regulatingin one’s cognitions given dynamic anduncertain environments, as typicallyfaced by entrepreneurs.Essentially, the entrepreneurialmindset perspective allows educators,policy makers and researchers to helpunderstand how entrepreneurs thinkand why they do some of the thingsthey do.Contents1: Entrepreneurial cognition2: Entrepreneurial human capital3: Entrepreneurial social capital4: Entrepreneurial intentions andmotivations5: Entrepreneurship and ethicalbehaviour6: Entrepreneurial leadershipEntrepreneurship 24

BACK TO CONTENTSTechnopreneurship: Strategy, Innovation and EntrepreneurshipISBN: 9780796225894Authors: Boris Urban (editor)Copyright: 2012Extent: 288ppFormat: Soft coverDescriptionThe 21 st century is tilting towardsan economy primarily drivenby technology, innovation andknowledge. It is crucial to growentrepreneurial capital withindeveloping societies in order toimprove overall socio-economiccircumstances. Strategic choices areof particular concern to technologybasedventures. Radical innovationsare important not only for the positiveeconomic impact they typically create,but also because they fundamentallychange the behaviour of consumers.Contents1: The confluence of entrepreneurship,innovation and technology2: Strategic corporate entrepreneurship3: High-growth technology ventures4: The role of human capital intechnopreneurship5: Innovation and entrepreneurshippolicy: elusive integration6: Entrepreneurship and information andcommunications technologyEntrepreneurship and SocietyISBN: 9780796225887Authors: Boris Urban (editor)Copyright: 2012Extent: 288ppFormat: Soft coverDescriptionThe final volume in the seriesincludes integrative case studies.Being entrepreneurial is a socioeconomicphenomenon. In developingcountries social interventions need tobe designed to curb unemployment,through entrepreneurship. Newventures offer the promise ofempowering marginalised segmentsof the population, and thereforewomen and youth entrepreneurshipserve as relevant topics underdiscussion for this volume. Anotherinteresting feature of this volume is theinvestigation of the internationalisationof SMMEs and how ethics is imperativefor sustainable entrepreneurship.Contents1: Entrepreneurship in emergingeconomies2: Indicators of entrepreneurial activity3: Sustainability entrepreneurship4: Reflections on the informal economy:Beyond survivalism5: Public sector entrepreneurship6: Internationalisation and globalentrepreneurship research7: Integrative case studiesEntrepreneurship 25

BACK TO CONTENTSHUMAN RESOURCE MANAGEMENTHuman Resource Management: Global and Southern African PerspectivesISBN: 9781770259164Authors: Emmerentia Barkhuizen,Adele Bezuidenhout, RoslynDeBraine, Yvonne du Plessis,Petrus Nel, Cecilia Schultz, KarelStanz and Hugo van der WaltExtent: 864ppCopyright: 2010Format: Soft coverE-BOOK AVAILABLEIN 2013DescriptionThis is a South African adaptationof the international text by Dessler,Human Resources Management andfeatures the following:• Engaging chapter openers• Theory and practical HRM issuesvery well integrated• Relevant and up-to-date SA casestudies• Extensive critical thinkingexercises and questions• SA sections on Strategic HRM,the impact of BBBEE and howHRM is linked to the process andimportant labour law issues andcodes of practice.ContentsIntroduction1: Introduction to human resourcemanagement2: Equal opportunity and the law3: The manager’s role in strategic humanresource managementRecruitment and Placement4: Job analysis5: Personnel planning and recruiting6: Employee testing and selection7: Interviewing candidatesTraining and Development8: Training and developing employees9: Performance management andappraisal10: Coaching, careers and talentmanagementCompensation11: Establishing strategic pay plans12: Pay-for-performance and financialincentives13: Benefits and servicesEmployee Relations14: Ethics, justice, and fair treatment inHR management15: Employee relations16: Employee safety and health and wellbeingTrends and challenges in HRM17: Trends and the future of HRMIntroduction to Human Resource Management Fresh Perspectives 2nd editionISBN: 9781775783381Authors: Werner Havenga, RonelKleynhans, Lyle Markham andSuzanne van AswegenCopyright: 2010Extent: 320 ppFormat: PaperbackE-BOOK AVAILABLEIN 2013DescriptionThis book is an update of FreshPerspectives Human ResourceManagement and providescomprehensive content forundergraduate course in humanresource management. It maintainsthe characteristic features which ledto the success of the first edition–accessibility, grounded in SouthAfrican context, with strong academicsupport – and introduces a variety ofenhancements in the new streamlinedtwo-colour designFeatures• Margin notes contain explanationsof key ideas in the text. These arehighlighted in blue italics in the textfor easy navigation.• Key terms and concepts, highlightedin blue and explained in the text,facilitate learning.• Recent case studies – both local andinternational – provide practicalapplication.• The ‘subject specialist’ feature providesinsight into current HR practice.• The review feature at the end of eachchapter includes critical thinkingactivities, chapter summaries, revisionquestions and a list of recommendedreading.Content Updates• New case studies.• Updated statistics, research and labourlegislation.• Extended coverage of motivationaltheories, HIV/Aids in the workplace,performance management and thechanging workplace.• A new feature called “Burning issues”showcases contemporary issues inthe workplace, including workplacebullying, talent management andoutsourcing HR.Lecture CD ROM• PowerPoint slides of the main ideasand graphic material in the book.• Customisable test banks includemultiple choice questions, essayquestions and case studies.• Answers to the end-of-chapterquestions in the textbook.ContentsPart 1: HR in Perspective1: What is Human ResourceManagement?2: Human Resource Management incontextPart 2: Entering the world of work3: Jobs4: Getting the right person for the jobPart 3: Growing in the workplace5: Bringing out the best in employees6: Are employees doing a good job?7: Work and careersPart 4: Rewards and rules at work8: Rewarding employees for doing a goodjob9: Creating a healthy, safe workingenvironment10: Employment relationships.Human Resource Management 26

BACK TO CONTENTSHuman Resource Management: A Comprehensive GuideISBN: 9780796201409Authors: Whaleed Abdullahand Fatiema MohamedCopyright: 2002Extent: 214ppFormat: Soft coverDescriptionManaging people effectively is acritical success factor for successfulbusinesses, and this book guidesstudents through the steps towardsmaximizing staff motivation andperformance and creating a positiveworking environment.Contents1: Introducing human resourcesmanagement2: Organisational structures3: Job analysis4: Job design5: Human resources planning6: Recruitment and selection7: Placement and induction8: Performance management9: Compensation10: Motivation11: Leadership12: Communication13: Group dynamics14: Information systems and graphrepresentations for managing humanresources and personnel researchFresh Perspectives Industrial PsychologyISBN: 9781868913657Authors: Anne Crafford, AlwynMoerdryk, Petrus Nel, ClaireO’Neill and Anton SchlechterCopyright: 2006Extent: 386ppFormat: Soft coverDescriptionFresh Perspectives IndustrialPsychology provides a generalintroduction to industrial psychologyfor undergraduate courses in businessor psychology. It combines key topicsfrom organisational behaviourand human resource managementand includes up-to-date, relevantinformation on health and wellbeingin the workplace, HIV/AIDSin the workplace and managingorganisational change.Contents1: Critical issues in industrial psychologytoday2: Historical overview3: Focus on the individual4: Group and team dynamics inorganisations5: Organisation structure and design6: Understanding organisationalbehaviour7: Small, medium and micro enterprisesand civil society organisations8: Strategic human resource management9: Measuring behaviour in the workplace10: Recruiting and selecting suitableemployees11: Strategic human resource development12: Career management and developmentfor success13: Performance management and rewardsystems14: Maintaining positive employeerelations15: Health and well-being in the workplace16: HIV/AIDS in the workplace17: Managing organisational change18: Looking at the big pictureAvailable to supplement with thistext:X-kit Industrial PsychologyISBN: 9781868915064Multilingual Concept Glossaryof Industrial Psychology TermsISBN: 9781868915620Human Resource Management 27

BACK TO CONTENTSOrganisational Behaviour: Global and Southern African Perspectives,2 nd editionISBN: 9781868918539Authors: Stephen Robbins andTimothy Judge with AlettaOdendaal and Gert Roodt (editors)Copyright: 2008Extent: 496ppFormat: Soft coverDescriptionThis book is an adaptation of the USbest-seller Organizational Behavior byRobbins and Judge and is based on the13th edition. The Southern African 2 ndedition includes relevant and topicalresearch and numerous case studiesand examples to illustrate theory.The adaptation successfully blends therigour of the US text with recent SouthAfrican research to make it suitable forour market.New features of this edition• The topics, “New trends in OB” and“Ethical dilemmas” have been added.• An experiential, hands-on exercise hasbeen added to each chapter.• A “Global Implications” section hasbeen added which discusses the globalimplications of each chapter.• Additional case incidents added at theend of each chapter.• A glossary of key terms has been added.ContentIntroduction1: What is organisational behaviour?2: Organisational behaviour in a global anddiverse contextThe Individual3: Foundations of individual behaviour4: Attitudes and job satisfaction5: Personality and values6. Perception and individual decisionmaking7: Basic motivation concepts8: Motivation: From concepts toapplications9: Emotions and moodsThe Group10: Foundations of group behaviour11: Understanding work teams12: Communication13: Basic approaches to leadership14: Contemporary issues in leadership15: Power and politics16: Conflict and negotiationThe Organisation System17: Foundations of organisation structure18: Organisational culture19: Human resource policies and practicesOrganisational Dynamics20: Organisational change and stressmanagementAppendices and IndexA. The historical evolution oforganisational behaviourB. Research in organisational behaviourSupplementary material• Prescribing lecturers have access to theresources which accompany the USedition and include:– Instructor’s manual– PowerPoint® slides– Videos– Test item file• Pearson will bundle Prentice Hall’sSelf Assessment Library 3.4 with thetextbook. The Self Assessment Libraryis a unique learning tool that allowsstudents to assess their knowledge,beliefs, feelings and actions in regard toa wide range of personal skills, abilitiesand interests.Other titles which may be suitable for this category:HIV and AIDS: Education, Care and Counselling, 5th edition pg 39People Leadership in Education pg 58Human Resource Management 28

BACK TO CONTENTSACCOUNTINGIntroduction to Financial Accounting Fresh Perspectives 2nd editionISBN: 9781775786023Authors: Willem Lötter(CPUT), Nadia Rhodes (UJ),Cassim Seedat (DUT) and ToyLodewyckx (Consultant)Copyright: 2008Extent: 489 ppFormat: Soft coverE-BOOK AVAILABLE IN 2013DescriptionThis book presents an accessibleintroduction to the fundamentals offinancial accounting for South Africanstudents. It covers the basic conceptsunderlying financial statements andthe terminology and methods thatallow students to interpret, analyseand evaluate financial statements.This edition aligns with internationalfinancial reporting standards to providestudents with an up-to-date andappropriate foundation to financialaccounting.Contents1: The basics of financial accounting2: Capturing and processing transactions3: The adjusting and closing process4: Reporting on trading entities5: Reporting on manufacturing entities6: Expanding the accounting system7: Presenting financial statements8: Assets9: Liabilities10: Equity and different forms of ownership11: Partnerships12: Companies13: Close corporations14: Non-profit organisations15: Making sense of financial statements16: Statement of cash flowFeatures• To support students, key words arehighlighted in green and explained inthe text.• Activities reinforce learning and providelecturers with content for interactiveengagement in lectures.• Worked examples with step-by-stepexplanations facilitate understanding ofkey accounting processes.• The review feature at the end of eachchapter includes critical thinkingactivities, a chapter summary, revisionquestions and a list of recommendedreading.• A new chapter on statement of cashflows.Lecture CD ROM• PowerPoint slides of the main ideas andgraphic material in the book.• Customisable test banks of multiplechoice and practice questions.Fresh Perspectives Cost and Management AccountingISBN: 9781868915361Authors: Alex Hopkins, Eldadu Toit, George Qua-Enoo, AdeleOosthuizen and Charmaine SmithCopyright: 2007Extent: 372ppFormat: Soft coverDescriptionFresh Perspectives Cost andManagement Accounting providessuitable material for first-year tertiarycourses in cost and managementaccounting. Using straightforward,accessible language and relevant casestudies and examples, it examineshow to classify costs, the system ofgathering costs and the main methodsof accounting for the profitability ofproducts, jobs, processes and services.Budgeting, profit planning, relevantcosting, methods of estimating costsand contemporary developments incost and management accounting arealso covered. The final chapter providesvaluable information on how tosucceed in the accounting exams.Contents1: What is cost and managementaccounting?2: Understanding and classifying costs3: Systems for costing products andservices4: Variable and absorption costing systems5: Costing jobs, processes and services6: Activity-based costing7: Budgeting and setting standards8: Standard costing and budgetary control9: Profit planning in the short term10: Relevant costing11: Methods of estimating costs12: Contemporary developments in CMA13: How to succeed in accounting examsAvailable student support material to accompany these books:X-kit Financial AccountingISBN: 9781770254534X-kit Cost and Management AccountingISBN: 9781868917129Accounting29

BACK TO CONTENTSINFORMATION TECHNOLOGYNavigating Information Literacy: Your Information Society Toolkit, 3 rd editionISBN: 9781775782278Authors: Theo Bothma,Erica Cosijn, Ina Fourieand Cecilia PentzhornCopyright: 2011Extent: 256ppFormat: Soft coverE-BOOK AVAILABLEDescriptionNavigating Information Literacy: YourInformation Society Survival Toolkitcaptures a range of skills and topicsessential for students who intendpositioning themselves in academicor workplace environments that areglobally connected and competitive. Itis designed to lead the reader throughall aspects of information literacy and toteach the skills required to function inthe current information and knowledgeeconomy.Features• Chapter openers with outcomes and keyterms to focus the readers’ attention onwhat is most important• Full-colour screenshots and otherillustrative material to provide studentswith real-world examples of what theywill be working with• Critical thinking activities for studentsor lecturers to useContents1: Information literacy2: Information sources and resources3: Portals, gateways and library websites4: Constructing a search query5: Internet searching6: Searching databases and online journals7: Organising and retrieving information onyour computer8: Ethical and fair use of information9: Referencing and reference techniques10: Evaluating information and informationsources11: Writing assignments and research reports12: 21st Century communicationInterpersonal Dynamics for IT ProfessionalsISBN: 9780796211088Authors: Nina Evans, FrancoisNel and Louise van der LindeCopyright: 2004Extent: 320ppFormat: Soft coverDescriptionPeople working in IT are oftenperceived to be more comfortablewith logic, facts and data, rather thanencounters with fellow human beings.The goal of Interpersonal Dynamicsfor IT Professionals is to change thisimage. To survive in the ICT industry,IT professionals need to add nontechnicalskills to their arsenal oftechnical IT skills and abilities. Withthis book we’ll teach you – the ITstudent – about interpersonal dynamicsin the workplace (especially in the ICTindustry) and provide strategies foreffective relationships with others in theworking environment.Contents1: The world of IT professionals2: Thinking skills3: Learning styles4: Study skills5: Research skills6: Presentation skills7: Legal issues in IT8: Communication skills9: Cultural sensitivity10: Personality types11: Emotional intelligence12: Self-management13: Stress and time management14: Team dynamics15: Conflict, negotiation and assertiveness16: Handling change17: Relationship managementBasic Programming Principles: Using Visual Basic.NetISBN: 9780796231796Authors: Correlie Pretoriusand Hetsie ErasmusCopyright: 2010Extent: 400ppFormat: Soft coverDescriptionA primary skill a programmer needs isto clearly specify each step necessaryto inventing a problem-free computerprogram. It explains this, thus guidingbeginner programmers through thechallenges of computer programming.The text is presented in a simple andstraightforward manner and containsmany examples and exercises thatpromote learners’ understanding of thesubject.Contents1: Understanding problems and how tosolve them by using a computer2: Introduction to Visual Basic.NET3: General concepts and arithmetic4: Creating a user interface with basiccontrols5: Writing algorithms and programs insequential steps6: The selection control structure: Part 17: The selection control structure: Part 28: Iteration using a fixed count loop9: Iteration using the Do-Loop10: String manipulation11: Function procedures and subprocedures12: Arrays13: Sequential text files14: Advance features and built-in functionsInformation Technology30

BACK TO CONTENTSBasic Programming Principles 2nd editionISBN: 9781775786030Authors: Correlie Pretoriusand Hetsie ErasmusCopyright: 2012Extent: tbcFormat: PaperbackFORTHCOMINGDescriptionThe ability to clearly specify each stepto create a problem-free computerprogram is a primary skill needed byprogrammers. Basic ProgrammingPrinciples 2nd edition guides beginnerprogrammers through the challengesof planning a computer program bypresenting the text in a simple andstraightforward manner. It containsmany examples and exercises withexplanations and answers thatpromote learners’ understanding.New exercises provide opportunitiesfor students to apply the principles ofprogramming and problem-solving andlearning outcomes highlight the keylearning areas. It is an update of BasicProgramming Principles: Using VisualBasic.Net 2nd edition without referenceto the Visual Basic.Net.Contents1: General concepts and arithmetic2: Capturing and processing transactions3: Writing algorithms and programs insequential steps4: The selection control structure: Part 15: The selection control structure: Part 26: Iteration using a fixed count loop7: Iteration using the do-loop8: Arrays9: Function procedures and sub procedures10: Sequential text files11: Introduction to object-orientedprogrammingAuthorsCorrelie Pretorius and Hetsie Erasmushave been in tertiary education formore than 30 years and understandthe anxiety of beginner programmersand the abstract reasoning the subjectrequires. It has always been their passionto encourage students to become logicalthinkers and to assist them to developproblem-solving skills. This book laysa solid foundation for students who areexposed to programming for the firsttime.Information Technology31

BACK TO CONTENTSCOMMUNICATION, MEDIA AND PUBLIC RELATIONSMoney Talks: Communication in Business ContextsISBN: 9780796231758Authors: Danie du Plessis, FinualaDowling and Sheila SteinbergCopyright: 2009Extent: 244ppFormat: Soft coverDescriptionContrary to popular belief, whenaccountants and auditors enter theirprofession, they don’t simply workwith numbers. Communication formsa large part of their work, as they dealwith people all the time – often insensitive contexts where they need todemonstrate a high level of languageproficiency.To help prepare accounting andauditing students for writtenand spoken interaction duringtheir working life, this text is acommunication textbook like no other.It guides students through the vital softskills required to function optimally ina business environment. These includeproposal and report writing, as well aslessons on how to conduct meetingsand prepare both oral and writtenpresentations.Contents1: Introduction to communication2: The reading process3: English grammar toolkit4: Format5: The writing process6: Persuasive writing7: Nonverbal communication and listening8: Interpersonal communication in theworkplace9: Communication in groups and teams10: Oral presentationsDevelopment and Public Health CommunicationISBN: 9780796231765Editors: Keyan Tomaselliand Colin ChasiCopyright: 2011Extent: 400ppFormat: Soft coverDescriptionStudents and scholars of developmentand public health communicationoften grapple with different paradigmsin order to understand why so manypeople still contract HIV/AIDS, whycommunities keep living in abjectpoverty, why children die of hunger andcontinue to get inadequate schooling inspite of millions spent on development,research and communicationcampaigns.FeaturesThis book attempts to equip students withways of making sense of the world thoughdifferent, and often opposing paradigms, byproviding:• Introductions to sections in the bookthat orientate the reader• Southern African examples and variouscase studies from different sectors• A tabular summary of the mostimportant development communicationparadigms and their positions• Points to ponder, activities andquestionsMoving between practice and theorythe authors provide the student with aunique position which will enable themto make sense of the real world and thecontradictions they encounter in everydaylife.ContentsSection 1: Mapping the Development andHealth Communication Territory.1: Sham reasoning and pseudo-science:Myths and mediatisation of HIV/AIDSin South Africa2: Development and healthcommunication for HIV/AIDSprevention3: Aspects of health communication4: Stakeholders and their impact oncommunity development: The case ofthe OneVoice South Africa SchoolsProgramme5: Theories of business in society6: Why participation? by Colin ChasiSection 2: Application and Case Studies.7: Tools, techniques and channels forcommunication8: South Africa, democratisation anddevelopment9: Development support communicationand the AIDS Foundation of SouthAfrica10: Health communication: The case of TBinformation leaflets11: Poverty and unemployment12: Corporate social responsibility13: Commercialising the HIV/AIDS crisis:Public service broadcasting, rainbowismand media advocacy14: The value of entertainment-education:The case of Soul CityCommunication, Media and Public Relations32

BACK TO CONTENTSLet’s Talk about Interpersonal Communication, 3 rd editionISBN: 9780796223517Authors: Franzél du Plooy-Cilliersand Marianne LouwCopyright: 2008Extent: 368ppFormat: Soft coverDescriptionCovering all major aspects ofinterpersonal communication,Let’s Talk about InterpersonalCommunication is a complete course initself. Elements that enhance learninginclude the following:• Mind maps and learning outcomesfor each chapter• Suggested test and exam applicationquestions• ‘In a nutshell’ tables that summarisea section of a chapter• ‘In practice’ case studies thatillustrate how principles work ineveryday life• ‘In theory’ sections highlightingrelevant communication theoriesfor more advanced learners.Contents1: The communication process2: Frame of reference3: Verbal communication4: Non-verbal communication5: Interpersonal relationships6: Creating a climate for effectivecommunication7: Interaction management8: Conflict managementTuning in: Perspectives on television in South AfricaISBN: 9781775780519Editors: Michele Tagerand Colin ChasiCopyright: 2013Extent: 192ppFormat: Soft coverFORTHCOMINGDescriptionThis publication deals specificallywith television in South Africa acrossboth the apartheid and post-apartheidperiods. The aim of this text is to offer awidely representative range of views.This exciting new book will providereadings of political economy andof practices and productions oftelevision in South Africa couchedin considerations of historical andtheoretical perspectives. A series ofimportant junctures and usages areexplored, as are roles and genres, andquestions of ownership and controlin the uniquely rich South Africanhistorical, political and culturallandscape. Within the culturallydisparate society of South Africa,television has much to offer scholarsand students as a method of exploringidentity, public opinion and the makingof meaning within a diverse audience.This volume provides material that willbe of interest to the general reader, andof significant use to the undergraduatemedia student. In addition, all scholarsof television should find the bookuseful.ContentsSection 1: Policy1: Politics and Programming2: Negotiating National BroadcastingSection 2: Genre3: Reality television in South Africa:the ultimate survivor of television genres4: Local documentaries on the SABC2000 to 2010: the imaging of nationalidentity, transformation and commercialimperatives.5: Sport and television6: The Significance of TelevisingParliament in South Africa7: ‘We are all equals there’: selectedviewers’ reception of multiculturalism inthe Afrikaans soap opera 7de Laan8: 7de Laan and selected Afrikaans viewersCommunication, Media and Public Relations33

BACK TO CONTENTSMedia Ethics beyond BordersISBN: 9780796225863Editors: Stephen Ward andHerman WassermanCopyright: 2008Extent: 192ppFormat: Soft coverDescriptionMedia Ethics Beyond Borders exploresthe construction of an ethics fornews media that is global in reachand impact. Urgent global issues andthe power of global communicationspoint to the need for a media ethicswithout borders – a media ethicsthat is global in its principles and inits understanding. This collectionof essays by international mediaethicists provides leading theoreticalperspectives and applies the ideasto specific countries, contexts andproblems. The result is a rich sourceof ethical thought on questions raisedby contemporary global media. MediaEthics Beyond Borders is published inconjunction with Routledge.Contents1: The ethics of universal being2: How neuroscience and feminist ethicscan contribute to understandingprofessional moral development3: A theory of patriotism for globaljournalism4: Towards a framework for mediaproducers and media consumers5: Media ethics and human dignity in thepostcolony6: Postcolonial theory and global mediaethics7: Moral philogophy as the foundation ofnormative media theory: QuestioningAfrican Ubuntuism as a framework8: Towards a ‘global’ ethics9: Journalistic ethics and responsibility inrelation to freedom of expression: AnIslamic perspective10: Media ethics in EthiopiaLooking at Media: An Introduction to Visual StudiesISBN: 9780796231789Author: Julie Reid (editor)Copyright: 2013Extent: 320ppFormat: Soft coverDescriptionThis exciting new publication will guideSouth African students of visual studiesand media studies into understandingand interpreting their world in ameaningful way. Written specificallyfor students, the book is filled withinteresting examples and case studies.The book should assist students togain a basic intellectual understandingof the field, while learning how theseacademic fields can be used to criticallydeconstruct visual texts produced bythe South African media industry.ContentsIntroduction1: Representation and making meaning2: Representation, language and discourse3: Ideology4: Visual semiotics5: Visual rhetoric6: Myth and stereotype7: Popular culture8: Genre and narrative9: Postmodernism10: Postcolonialism12: Identity politics13: Globalisation14: Television news15: Ubuntuism and the media16: Film and film theory17: The digital mediaFresh Perspectives Professional Communication for BusinessISBN: 9781868915934Authors: Neeltje du Plessis,Nicky Lowe, Ailsa Stewart-Smith,Pam Sykes and Bianca WrightCopyright: 2007Extent: 400ppFormat: Soft coverDescriptionFresh Perspectives ProfessionalCommunication for Business issuitable for undergraduate courses incommunication. It examines the art ofcommunication in accessible languageand offers essential, comprehensivecoverage of the subject. Topics includecommunication theory, integratedorganisational communication,communication skills (verbal andnon-verbal) and different forms ofcommunication (e-mail, academiccommunication, reports, SMS, etc). It ispractical and up-to-date and offers allthe pedagogical features to be found inthe Fresh Perspectives series.Contents1: Why learn about communication?2: Some basic communication theory3: Planning for effective communication4: Read right and write to be read5: Listening and speaking6: Communication beyond word7: Tough communication8: Communication for learning9: Communicating for employment10: Professional correspondence11: Going live: Presentation skills12: Integrated organisationalcommunication13: Creating new business and winningclientsCommunication, Media and Public Relations34

BACK TO CONTENTSStrategic Organisational Communication: Paradigms and ParadoxesISBN: 9780796202154Authors: S Verwey and F duPlooy-Cilliers (editors)Copyright: 2003Extent: 352ppFormat: Soft coverDescriptionIndividuals in organisations acrossSouth Africa have to cope withdramatic changes in today’s businessworld, ranging from fundamentalrestructuring to shifts in traditionalvalues. Organisations are experiencingturbulent challenges, from managingmulticultural labour resources tocreating appropriate workplacecultures, and gearing up forinternational market involvement. Thegoal of this book is to give readers anunderstanding of how organisationalcommunication can be usedstrategically.ContentsStrategic communication1: Shifting mindsetsParadigms and paradoxes2: Shifting management thinking3: Putting knowledge to workLeadership4: Walking the talkEthics in the workplace5: Moving to higher ground6: Connecting to cultureCommunication by design7: Networking or not working8: Managing change throughcommunication9: Developing organisationalcommunication through research andfacilitation10: Surviving workCorporate Communication StrategyISBN: 9781868539314Authors: Benita Steynand Gustav PuthCopyright: 2001Extent: 254ppFormat: Soft coverDescriptionThe importance of a corporatecommunication strategy is highlightedin this book. The role of the corporatecommunication practitioner has shiftedfrom a communication technicianfunctioning on the implementationlevel, to include a managerialrole for the person heading thecommunication function. Researchindicates that the South African chiefexecutive increasingly expects thecommunication manager to take partin the strategic management process bydelivering valuable insights with regardto the organisation’s stakeholders.Contents1: Foundations of strategy2: From public relations to corporatecommunications3: The strategic management process4: The corporate communication strategy5: The corporate communication plan6: The strategic role of the corporatecommunication manager7: Strategy tools8: Corporate communication research9: Environmental scanning10: Stakeholder management11: Publics and activists12: Issues managementPublic Relations in South Africa: A Management ReaderISBN: 9781868533923Authors: Berendien Lubbeand Gustav Puth (editors)Copyright: 1994Extent: 297ppFormat: Soft coverDescriptionThis book provides a collection of wellstructuredstudies on diverse aspects ofpublic relations. Extensive case studies,clearly-defined models and graphicillustrations facilitate the reader’sunderstanding of the content. Eachchapter begins with a brief summaryand objectives and a list of key termsand concepts.Contents1: The nature of public relations2: Public relations as a managementfunction3: The placement and organising of thepublic relations function4: A systems approach to public relations5: Communication theory6: Public opinion and the paradox ofcommunication7: Corporate publics8: The role of research in public relations9: Public relations planning10: Public relations communication media11: Corporate social responsibility12: Corporate image13: Crisis communication14: Financial public relations15: Public affairs and issues management16: Employee relations17: Public relations in Southern Africa:Inventory and future perspectivesCommunication, Media and Public Relations35

BACK TO CONTENTSFresh Perspectives Public RelationsISBN: 9781868914838Authors: Dawid Botha, MphoChaka, Neeltje du Plessis,Bob Krause, Veena ParbooRawjee, Dayaneethie Veerasamyand Bianca WrightCopyright: 2007Extent: 329ppFormat: Soft coverDescriptionFresh Perspectives Public Relationsis suitable for introductory coursesin Public Relations at tertiarylevel. It covers different theories ofcommunication, profiles a typicalpractitioner and examines essentialcommunication skills and forms ofcommunication. Relationships with keystakeholders in business are examined,as well as corporate identity, managinga communication programme andPublic Relations research.Contents1: The world of work2: What is Public Relations?3: Theories, models and levels ofcommunication4: Profile of the public relationspractitioner5: Listening skills6: Speaking skills7: Reading skills8: Writing for print media9: Writing for broadcast media10: Writing for electronic media11: Writing business documents and formaltexts12: Graphic design13: Relationships with investors, employees,the media and government14: Relationships with customers,competitors and suppliers15: Relationships with the community16: Corporate image and corporate identity17: Planning and managing acommunications programme18: Public Relations researchPublic Relations: African Perspectives, 2 nd editionISBN: 9780796223524Authors: Ronél Rensburg andMichael Cant (editors)Copyright: 2009Extent: 336ppFormat: Soft coverDescriptionThis book revisits the powerful conceptof public relations from an Africanperspective. It integrates African andSouth African cases and practicalexamples to illustrate the impact ofpublic relations on current global issuesand critical new developments.ContentsTheoretical background to public relationsin Africa1: Integrated communication incommunication practice and theory:Its evolution and beyond2: The place of public relations in anorganisation3: A relational perspective on publicrelations in AfricaPublic relations research in Africa4: Public relations research5: Measuring public relationsPublic relations education in Africa6: A global education model for publicrelations in AfricaPublic relations practice in Africa7: Public relations, marketing and themedia8: Online public relations within the NewEconomy9: The performance dimensions ofpublic relations in Africa: Campaign/programme planning and managementCritical issues currently facing publicrelations in Africa10: Corporate social responsibility andpublic relations in Africa11: Ethics, public relations and civil societyin Africa12: The professionalisation of publicrelations in AfricaCommunication, Media and Public Relations36

BACK TO CONTENTSPearson Key ContactsOrdersTo place an order or to enquireabout price and availability pleasecontact:Customer Services DepartmentP.O. Box 396, Cape Town, 8000Tel: +27 21 532 6009Fax: +27 21 532 2303Toll-free: 0800 007 137Email: enquiries@pearsoned.co.zaor orders@pearsoned.co.zaMailing listIf you would like to receiveregular advance informationabout forthcoming publicationsplease email your contact detailsto our marketing department onhedmarketing@pearsoned.co.zaPhysical AddressCape TownGround Floor, Phoenix House4 Glenroy RoadPinelands7405Tel: +27 21 532 6000JohannesburgBlock H, Central Park400 16 th StreetMidrand1685Tel: +27 11 347 0700PublishingProspective authors may submitmanuscripts to Ute Späth onute.spath@pearson.com