Editorial Calendar - Trends Magazine

Reader ProfileNov 05 Trends p. 01_nwb 2/28/06 3:02 PM Page 1Established in 1982NOVEMBER2005Trends reaches the people who matter. Ifyou want to attract the most active, affluentaudience in the Valley, you will not find amore responsive, able, or devoted group thanour readers. Trends has been published forover two decades and continues to captivatethose who enjoy the best that life has to offer– Beauty, Design, Fashion, Food and Style.Trends also provides the most exclusiveSociety Coverage.Market Value of Home• $450,000- $650,000: 10%• $650,000 - $1 million: 25%• $1 million - $3 million: 38%• $3 million and greater: 27%Cars• 82% of households have a luxury car• 73% of households have a foreign car• 36% of households have a domestic car(adds up to over 100% due to multiple vehiclesper household)Dining Out• 47% dine out 20+ times per month• 34% dine out 10+ times per month• 17% dine out 4+ times per month• 2% dine out less than 4 times per monthTravel• 35% travel abroad annually• 31% travel 6+ times per year• 31% travel domestically 3-5 times per year• 10% travel domestically 1 time per year• 1% do not travelSummer• 50% spend majority of summer in the Valley• 34% spend majority of summer in second home• 16% split summer between the Valley andsecond homeClubs• 34% belong to country clubs• 46% belong to sport clubs• 6% belong to other clubs• 14% do not belong to clubsCharity Events• 38% attend 10+ events per year• 33% attend 5-9 events per year• 25% attend 1-4 events per year• 4% do not attend eventsPhoneFax(480) 990-9007 (480) 990-00486045 North Scottsdale Road, Suite 205, Scottsdale, AZ 85250-5408www.trendspublishing.com

DistributionJan 06 Trends Cover_nwb 12/27/05 11:57 AM Page 1May 06 Trends Cover_nwb 4/24/06 2:47 PM Page 1Feb 06 Trends Cover_nwb 4/24/06 2:45 PM Page 1Established in 1982Established in 1982Established in 1982JANUARY2006MAY 2006FEBRUARY 2006Trends is published 11 times a year, September through August,and is sent by direct mail to 44,000 of the most elite homes andbusinesses in the Valley. Trends’ total readership is approximately168,000 per issue.TrendsDistribution AreasScottsdale 27%Phoenix 23%Paradise Valley 17%Mesa/Chandler/Apache Junction 4%Fountain Hills 3%Tempe 2%Carefree/Cave Creek 2%Other 22%Trends distributed at all AJ’s Fine Foods statewide.AgeUnder 30 14%30s 21%40s 39%50s 26%Household IncomeOver $300,000 42%$200,000 - $300,000 30%$100,000 - $200,000 24%Up to $100,000 4%Gender90% of households have female readers70% of households have male readersPhoneFax(480) 990-9007 (480) 990-00486045 North Scottsdale Road, Suite 205, Scottsdale, AZ 85250-5408www.trendspublishing.com

Electronic Specs & DeadlinesElectronic SpecsTrends is printed on coated stock at 150 line screen. It is printed using SWOP coated standards with a 20%dot gain. A maximum of 300% total ink saturation, and no UCA or GCR is recomended. Trends accepts onlyMacintosh digital files. All ads must include a laser proof or a mailed color proof. Set your files up as follows:Quark: include all placed graphics and fonts (printer and screen): or export as a high res (print quality) pdfInDesign: include all placed graphics and fonts (printer and screen)Illustrator: include all placed graphics, turn all text to paths. Any colors must be trapped and set toseparate for spot color, or CMYK for composite color output.Photoshop: TIF (LZW off) or EPS (Binary). No layered Photoshop files please. Convert RGB files toCMYK for color output (RGB images print grayscale); 300 DPI or greater.pdf: hi-res (300dpi) PDF files only. Please be sure the file is distilled as print quality. PDF files 5MB areacceptable by email. All others must be sent by CD or FTP.UnAcceptable: Microsoft Word, Publisher and Corel Draw files are not accepted.Media: CD discs are acceptable.e-mail to: steph@sweetdesignsaz.com (Please email your Advertising Representative a hard copy of the adso we can match your digital file.)FTP: Browse web to ftp://ftp.getnet.net - Name: sweetdesigns, Password: sweetUsing ftp program like Transmit, Fetch, etc. Server: ftp.getnet.net Name: sweetdesigns Password: sweetQuestion: Please call 480-837-3688 if problems or questions.Sizesad size horizontal ad vertical adFull Page w/bleed Trim: 11” wide x 12” high 11.25” wide x 12.25” high(allowing 1/8 inch all around)Full Page10” wide x 11.125” high1/2 Page 10” wide x 5.4” high 4.875” wide 11.125” high1/4 Page 4.875” wide x 5.4” high1/8 Page 4.875” wide x 2.6” high 2.312” wide x 5.4” highNote: Unless indicated, all advert sizes are non-bleed ads. These sizes are within the area live of Trends’ magazine.2006 DeadlinesIssue space Reservation Ad Deadline Issue AvailableJanuary November 30 December 1 December 14February December 28 January 4 January 11March January 20 January 25 February 15April February 20 February 24 March 17May March 23 March 30 April 16June April 25 April 28 May 15July/ August June 23 June 30 July 14September July 18 July 21 August 10October August 21 August 24 September 7November September 26 October 4 October 12December October 23 November 1 November 9PhoneFax(480) 990-9007 (480) 990-00486045 North Scottsdale Road, Suite 205, Scottsdale, AZ 85250-5408www.trendspublishing.com