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www.peugeot.co.zaUNLOCK THE POSSIBILITIESS&S/444318/e/3008EVERY TRIP IS AN ADVENTURE IN THE NEW PEUGEOT 3008 CROSSOVER,whether you are conquering the urban jungle or exploring the great outdoors. The first of its kind from Peugeot,it is the perfect fusion of city lifestyle, adventure and can-do attitude. So you can go wherever the road takes you.The 3008’s high tech features like the revolutionary Head Up Display*, ensure you’ll never need to take your eyesoff the road. It’s safety features include six airbags and Distance Alert* to help you maintain a safe followingdistance. And with almost 50 litres of storage space and a hobby tailgate there’s plenty of room to fit in as much inyour car as you do in your life. We’ve also added an optional Panoramic Roof* to guarantee that no matter wherethe road takes you, you won’t miss a thing.Open up new driving horizons visit www.peugeot.co.za or mobi.peugeot.co.za and arrange a test drive today.*Only available on selected modelsNEW TECHNOLOGY. NEW RESPONSIBILITY

Peugeot’s firstcrossover takesmulti-taskingto a new levelThe first crossover vehicle from Peugeot has got to bethe ultimate ‘buy-one-get-two-free’ proposition andtakes multi-tasking to an entirely new level.5

ENVIRONMENTAL SENSITIVITYSUV-like aesthetics may not suggest sensitivity, but when it comes tocarbon emissions the 3008 sets new standards in environmental sensitivity.The versions of the 3008 available locally take emissions down into the146g – 167g range; still impressive in comparison with what went before.‘SUV’ and ‘eco-friendly’ rarely appeared in the same sentence until the 3008came along. That’s changed for good. Peugeot’s cutting-edge technology hascarved out a new benchmark just ahead of the introduction of carbon taxes.BEAUTIFULLY PRACTICALGenerous interior space is a reminder that this is also a versatile MPV.Fold the front passenger and rear seats flat and you create a loading bay.If that’s not easy and convenient enough, you can make use of a three-wayheight adjustment to facilitate ease of load management. Those who carrymore around with them than three pieces of luggage, a cool-box and golfclubs should note that the 3008’s load length is 2.62m and the width is1,030m. This gives you a maximum cargo volume of 1 604 litres once theseats are folded flat. Under-floor cubby holes and an intelligent parcelshelf are integrated into the design, enabling you to stow valuablesout of sight.INDEPENDENCESafety features like this give added assurance when you find yourself inout-of-the-way places. The 3008 is a declaration of independence. It lets youtake on and be in total control of a wide variety of driving conditions.The innovative 3008 Grip Control model combines electronic stability controland a traction control system to optimise the performance of the frontwheels during off-road driving. Five different settings enable the driver tomatch the traction with the ground conditions whether you’re on sand, in themud, in the wet or find the going good. The electric handbrake and hill assistmake hill-starts easier whatever mode or mood you’re in. The grille has beenvertically stretched to complement the vehicle’s taller, more rugged look.The go-most-anywhere aesthetics are reinforced at the rear by wide sculptedflanks that suggest added grip and sturdy self-reliance. Off-road styling in theform of inserts for the sills and lower panels is available on some models.Of course, the kids and your significant other qualify as the most preciouscargo of the lot. When they’re on board, you’ll be reassured by the factthat the 3008 has a Euro NCAP five-star rating (the world’s most rigorousendorsement of vehicle safety). It also achieved four stars for childoccupant safety. The 3008’s potentially life-saving features read like a healthand occupational safety checklist. The front-end is fitted with three impactabsorption structures and Bogé impact absorbers. Six air-bags help cushionany sudden impact.FINAL WORDThe 3008 blurs many distinctions, but one thing is clear. Peugeothas come up with a crossover winner that’s in a class of its own.No, better make that three classes.8

go on,blow yourhair back...with thenew 308 CCThe new Peugeot 308 CC is not generally celebratedas a cure for dandruff, but it could happen. Theraked-back and rakish windscreen is engineeredfor a less windy ride once the hard top is down,but this little beauty still blows your hair back inthe nicest possible way.The top glides back in only 20 seconds, which means you are ready for the fullCC experience in the time it takes Peugeot model-champion Jo-Ann Strauss toadjust her sunglasses.The Top Billing presenter features strongly in the South African advertising for thecoupé cabriolet. This is unsurprising as this CC is a fashion and lifestyle statement aswell as a car.Interior features and trim proclaim sheer good taste while exterior good looks turnmore heads than some chiropractors. The low frame bestows sleek, athletic aestheticswhile contributing to exceptional road-holding. This CC hugs the road and embracesthe curves, all in perfect safety.Its four cylinders pack 110kW of power at 5 800 revs with torque of 240Nm at athroaty 1 400 revs, but pacy performance is matched by superb safety performance.This dashing little number arrived here in the second half of 2009 after pocketingEurope’s top safety accolade – five stars for its Euro NCAP tests.The marque was the first to develop electric-powered roof retraction and Peugeotbrand fans have been taking their tops off ever since. Top on or topless, the 308 CChas to be peerless.“ The best lookingfour-seaterconvertibleon the market.”Glen Hill - Citizen10

Everybody’stalkingabout it...about its interior...“Shapely leather-bound seats impart acredible ‘roadster’ feel, while generoussatin-chrome accents, gloss blackcentre console and drilled alloy pedalsall add value.”Wayne Batty - Top Car“Heated leather seats, dual-zoneclimate control, a multifunction steeringwheel, refrigerated glove compartmentand six airbags round off a prettycomprehensive cabin equipment list.”Lance Branquinho - Wheels 24about its safety...“But the coolest part of theroll-over protection is the partyou will hopefully never see.Extendable aluminium roll-overprotection hoops are installedin the rear head restraints. Theyare pyrotechnically-triggeredwhen sensors detect a risksituation and extend in lessthan 20 milliseconds and lockin place.”Glen Hill - Citizen“a complimentis verbalsunshine. ”Robert OrbenWe knew it was going to be a hit... thatnot only would we be raising the roof(literally), but quite a few eyebrows too!While controversy is often the lifebloodof the automobile media, the 308 CCseems to have reunited media commentin a fashion seldom seen. And while manyare giving you a full run-down of the specs,while they all speak performance, it’s thefeel of the thing that is really hitting theheadlines:... all it really takes is a topless evening cruise“down a country lane with an affable companion torealise that there are times when a convertible canbe motoring nirvana. Therein lies the appeal of thefolding hardtop – the ability to transform from aregular coupé to a full-blown convertible in a20-second flex of the forefinger.”Wayne Batty - Top Carabout its power...“It made my heart beat a little faster when I experienced the great roadholding of the308 CC, powered by a refined 1.6-litre turbo-charged engine. Maximum power output is110kW at 5 800rpm, while the accompanying torque maximum of 240Nm is already on tapfrom 1 400rpm. The result is a highly flexible engine, ensuring agile responses and incisivein-gear acceleration.”Helene Griffiths - Umhlanga GlobeWhat they’re sayingabout its drive...“The 308 is easily Peugeot’sbest CC to date. As aconvertible it ticks thewind-in-the-hair thing...while still offering the safetyand elemental protection ofa hardtop on demand.”Wayne Batty - Top Car11about its styling...“For a start, the CC is 72mm lower and124mm longer than the 308 hatch, withPeugeot’s heritage strongly evident in theawfully neat side profile view.”Lance Branquinho - Wheels 24“With the roof retracted,cabin airflow managementis outstanding – enablingsome rather hefty straightlinespeeds without sendingobjects into air-wash animationor drowning out passengeraudibility.”Lance Branquinho - Wheels 24And in conclusion...“The 308 CC is not only a chic,luxuriously appointed and surprisinglyspacious coupé – but is easilytransformed into a glamorous andelegant cabriolet.”Ian Little - Tygerburger

Sexy, stylishand sophisticatedseeks like-minded...The 308 CC takes centre stage at uber-cool über-coollaunches around the the country – and – and creates aa style style explosion.So how exactly do you showcase the new icon for über-cool, urban sophistication andeffortless chic that’s going to turn heads faster than a spin of a glossy Jimmy Choo heel.Why, at a place known for its über-cool urban sophistication and effortless chic of course...With a few Jimmy Choo’s stepping out for good measure. Pure launch magic!And so we coupled the new 308 CC with the destination of the moment – Fashion TV Cafés –for a string of elegantly, understated yet sizzling hot launches of the new vehicle, from 11 July to28 August. From Sandton to Brooklyn, Cape Town and Durban, the beautiful people came outto play – and enjoyed an up-close and personal opportunity to see, touch and experience ournew hot property.Awareness communication and targeted messagescreated hype, excitement and the buzz on the streets,leading up to each launch. The venues themselves tooktheir decor lead from the 308 CC internationalcampaign – ‘Be open to every season’ – a nod to the waythis top-down beauty gives the driver the ultimate,close-up experience of nature. The result? A stylishexplosion of nature-inspired patterns and sophisticatedhues that formed the perfect backdrop to this partyfor all seasons. So much so in fact that the events alsogarnered an esteemed Direct Marketing AssociationAssegai Award.Well-known DJs were the hosts for the evening andhelped create that ‘Peugeot mood’. And there wasno excuse for not picking up those names, darling –celebrities were aplenty, who in turn brought theirfriends to share the glitz and glamour. Guests weretreated to a special 308 CC cocktail, specially created byFTV Cafés – and because even the glam and gorgeouslike to win, everyone received a ‘lotto ticket’ entry card.A draw took place at the end of the promotion period –to give one very lucky guest their own 308 CC.The only question remaining? Why weren’t you there?

www.peugeot.co.zaYOU WILL NEVER HAVE NOW AGAINS&S/444318/e/207ELECTRIC RETRACTABLE HARD TOPBecause every moment counts, our latest roof retracts in only twenty seconds. Count them. That’s all it takesto convert from coupé to cabriolet in the new Peugeot 308 CC, our hottest number yet. When up, the two-partroof provides the acoustic comfort of a hatch back. In cabriolet mode you’ll appreciate how the superbly craftedwindscreen makes for a less windy ride. But even with the top down, you’ll love the generous boot space forshopping and luggage. Test-drive at a dealership near you. Visit www.308CC.co.za for details.BE OPEN TO EVERY SEASON13

Cars & girls“Somethings hurtmore, much morethan cars and girls.”Prefab SproutStyle, elegance and an air of sophisticated class... A glossybeautiful exterior that gives way to a keen intelligence, powerfulsoul and a quest for excellence. And the car’s rather beautiful too...We believe it’sno happycoincidencethat one of South Africa’sdazzling leading ladies onthe entertainment sceneis equally at home behindthe wheel of her belovedPeugeot as she is in front ofa camera. Millennium MissSA, stylish and popular TVpersonality and Top Billingpresenter, Jo-Ann Strausshas graced the cover of justabout every magazine andis also an accomplishedbusiness woman in her ownright. We caught up withthis feisty lady to find outwhat drives her...What model Peugeotdo you drive and whydid you just HAVE tohave it?J-A: The new 308 CC– because it’s new andfabulous and is a carthat just stands outfrom the crowd. It hada bit of a psychologicaleffect on me in thebeginning, as I wasn’tused to my car gettingmore attention thanme! But I’m dealingwith it...What do you thinkyour Peugeot saysabout you?J-A: That I’m going places– that I’m successfulbut I’ve also got STYLE!To me, doing well butnot doing it elegantlyis not success at all.And it says luxury –but luxury that can beattained.What’s your mostmemorable Peugeotmoment?J-A: Definitely just afterthe 308 CC car hadlaunched and myDirector and I had oneon loan for Top Billing.We drove it down toDurbs – cruising, topdown, wind in ourhair, singing along toBarbra Streisand atthe tops of our voices.Amazing time!Where do you love togo in your Peugeot?J-A: Any place that takesyou out on the openroad with big skiesand views of forever.Chapman’s Peak isone of my favouritedrives, and through thewinelands – with theroof down of course.You just get such adifferent perspectiveon the world and feelso much more a partof it all. But then it’sequally a pleasure tonip around the city atnight, partying withthe girls.What do youassociate with yourPeugeot? Perhaps amovie or an actor?J-A: Definitely Breakfast atTiffany’s – the epitomeof all that is chic,elegant and stylish.My Peugeot is AudreyHepburn, the littleblack dress, a diamond– timeless and an iconof all that is effortlessclass...What does yourPeugeot have thatyour partner doesn’t?J-A: Well one of them canrun out of fuel – butI’m not saying which!Seriously though, mycar makes sure I’malways in control, justthe way I like it!What’s yourPeugeot’s name?J-A: Bébé! She’s a ‘she’,she’s my girlfriend,and she speaks Frenchof course.Describe the Peugeotbrand in 5 wordsJ-A: Elegant. Stylish.Sophisticated.Understated.Tres chic!14

www.peugeot.co.zaAGE IS A NUMBER. YOUTH IS A CHOICE.S&S/444318/e/207REMARKABLE ROAD AGILITYWe proudly announce the rebirth of cool: the new Peugeot 207 has arrived, restyled and reloaded. We keptthe original’s enhanced road holding ability, and the top of the range models now also offer ESP (ElectronicStability Programme), minimising slippage. So now you have better control of your car and your youthful style.Plus, you’ll have better control of your finances with a 4 year/60 000 km service plan on all models. Visit yourdealer for a test drive.15

Despite the unprecedentedmotor industry downturn, weensured that Peugeot SouthAfrica’s corporate socialinvestment (CSI) programmedid not go into reverse bymaintaining our long-termfocus on community upliftmentwithin the Orange Farminformal settlement southof Johannesburg.No stoppingour driveto make adifferenceOur CSI model is drivenby a commitmentto partnership tomaximise community benefitsand in collaboration with likemindedgroups and companieswe continued our support forthe work of the Inkanyezi HIV/Aids Organisation.One focus was theorganisation’s newly-builtTulamntwana crèche. Weplanted trees in the grounds tofulfil our pledge to offset thecarbon emissions of our 308HDi during its successful outingin the Coast2Coast challengewhen this super-efficienthatchback covered 1689.7kmon one tank of diesel.We followed up by donatingplayground equipmentto the centre to assist thedevelopment of the children’sgross motor skills. To helpget the centre’s new HIV/Aidsclinic up and running, wethen donated furniture, officeequipment, desktop computersand security alarms.The growing scope ofInkanyezi’s work is a source ofpride for the South African‘Lion’ as this organisationbegan life working out of anempty freight container.The major focus outside OrangeFarm was support for the BeeldChildren’s Fund. The fund assiststhousands of children in needof care, often reaching intoextremely poor communities tooffer a helping hand.One of the fund’s biggestfund-raising efforts is its annualprize-draw. For 13 years, the bigprize has been a new car and tocelebrate the introduction of ourupgraded 107 we donated thisnew car. It wowed readers andhelped the fund raise R850 000– the largest inflow of moneysince Beeld began featuring anew car as the competition’s‘big draw’.With 2010 upon us, Peugeotrenewed its pledge … we’re hereto stay and we’re here to makea difference. That includes workat community level to driveprogress toward a better futurefor all South Africans.1616

303540 38 42The New 207A stylish reminder that ageis a number, youth a choice!If you’re young and upwardly progressive to start with, you’ve probably got a restyled 207 on yourdrive-way right this minute. If not, simply roll back the years by reclining in one of these littlebeauties, select first gear and engage in an anti-aging exercise that makes your pulse race anddoes your heart good.17

Age is a number; youth a choice and the new-look 207 isguaranteed to guide you in the right direction. Ask Peugeotthe targeted age group and they say “the young and young atheart”. Fair enough, over-35s appreciate a little room for manoeuvreon issues like this. Sufficient to say, the revitalised 207 is lookinggood and has all the pep you’ll ever need. Look at the options …207 UrbanThe entry-level 207 Urban with its Euro 5-compliant 1 360ccfour-cylinder engine offers three- and five-door variants. New stylingincludes a larger grille in stark black, setting off the 15-inch steelrims of an upgraded wheel design. Drive is to the front wheels viaa five-speed manual box. Maximum output is 54kW at 5 400 rpm,with torque of 118Nm at 3 300 revs. Young professionals will lovethe combination of style and power (while quietly noting that petrolcosts stay reasonable). Fuel consumption is highly acceptable at6.4 litres per 100km for combined-cycle driving. CO 2emissions areacceptable, too, at 147g/km.207 ActiveNewly introduced is the 207 Active with a Euro 4-rated 1.4 VTTengine, producing 70kW at 6 000 rpm and 136Nm of torque at4 000 rpm. The 1 397cc four-cylinder engine features variable valvetiming on the intake and exhaust valves plus variable lift for the intakevalves. Combined-cycle fuel consumption is just 5.9 litres per 100km,with CO 2emissions of only 140g/km. Active models also sport thesnappy black grille, this time highlighted in chrome, with chromefog light surrounds. The new wheel design features 15-inch steelrims with a contoured eight-spoke design – a young look for thosedetermined to cut a dash on the way up.37207 DynamicThe 207 Dynamic 1.6 VTi delivers added power (88kW at 6 000revs and 160Nm of torque at 4 250 rpm) yet achieves impressiveeconomy (a combined 6.1 litres/100km/h). The four-cylinder 1 598ccfour-cylinder engine is also fitted with variable valve timing andlift. The emission rating is just 141g/km. A Dynamic diesel, the1.6 HDi FAP version, has maximum output of 80kW at 4 000 revs andachieves maximum torque of 240 or 260Nm (on overboost) at only1 750 rpm. All Dynamic options feature new 16-inch five-spokealloy wheels.207 CCFor added style and turbo-charged thrust, try the 207 CC Sport 2.Its 1 598cc four-cylinder engine peaks at 110kW at 5 800 rpm.Torque tops out at 240Nm at 1 400 revs. The young, imageconsciousexecutive will appreciate the powerful statement made bythis sporty little number. Good looks, classic features, power to spareand performance to match … looks like the 207 pretty much ownsthe forever-young proposition.4818

www.peugeot.co.zaTRY IT. YOU’LL UNDERSTAND.S&S/444318/e/30819308

The list of companies Peugeot has had the good fortune and chosen to partner within the past year, reads like ‘the who’s who of brands’ – and speaks volumes about theunique and versatile animal our SA Lion has grown into over the past years.We’re ingoodcompanySpanish writer,Miguel de Cervantes, said“tell me what companyyou keep and I’ll tellyou what you are.”She’s going places and noone’s going to stop her...she’s ambitious, driven andempowered to live on herterms – and her energyfor life is matched only byher natural chic style andclass. Our affinity with thesophisticated, urban andupwardly mobile femalemarket was behind ourpartnering with Kotex – ina multimedia campaign topromote both the stylish207 CC and Kotex as a verymodern brand of today.Mall activations whichincluded the car on displaywere held nationally invarious centres includingCresta, Gateway,Cavendish Square andmany more. We took itonto campus too, at WITS,UJ Kingsway, TUT Pretoria,UCT, Stellenbosch, DUTSteve Biko and UKZNDurban universities.Golf was also the theme ofour link-up with SavannaLight and other partners.To help spread the love ofgolf amongst South Africanwomen, special golf clinicswere held – training youngprofessional women aged18 to 35.The Peugeot woman of today is alsosussed, valuing her own health and thatof those around her. The M-Net BreastCancer Awareness campaign expressedthis sentiment beautifully – and Peugeotjoined many other partners to supportthe drive to increase knowledge of breastcancer. We have helped donate fundsand bras to those in need and a numberof events were held to raise awareness– including golf days in Pretoria, CapeTown and Durban.Thank youto all ourpartners -you’ve beenexceptionalcompany!20

www.peugeot.co.zaFOLLOW THE ROAD, NOT THE CROWD.S&S/444318/e/10721

Affordable is not supposedto be fun and fLashy …but don , t tell the 107Yet Peugeot has come up with a 107 upgrade that is affordablein terms of showroom pricing and highly affordable at thepetrol pump, yet drives a five-door city car with five-speedmanual gearbox right through every adjective previously associatedwith tightwad motoring.Affordable is not supposedto mean stylish, upbeat, fun,eye-catching, nippy, pac y andeven a bit flashy.It , s fun…In short, the Peugeot 107 is FUN. It’s got pizzazz and attitude.It’s a little urban urchin of a car; a three-cylinder Artful Dodgerthat puts the smile back into metro motoring. The upgrade in thesecond half of 2009 involved a restyled front design – creatinga wide-mouthed grin which might explain this baby’s cheekypersonality.And it , s GREENIt’s something of a surprise then, that the 107 comes with aconscience attached. At least, its green credentials are extremelyimpressive. If it wasn’t so impudent, the 107 would be politicallycorrect.Recent tests show its 1.0-litre petrol engine emits only 106g of CO 2per kilometre; a handy improvement on the previous 109g at a timewhen carbon taxes are being bandied about. This makes the new 107one of the least polluting vehicles in its market segment. And, like allnew cars from Peugeot, it’s up to 95% recyclable.Energy efficienc y is pretty good, tooAcross a mix of driving conditions, it consumes just 4.5 litres of petrolper 100km. Miserliness like this enables Peugeot to equip this modelwith just a 35-litre fuel tank. Yet the 107 creates a startling amountof zip, generating a respectable 50kW at 6 100 revs, with 93Nm oftorque at 3 600 revs.A rigid little chassis contributes to a good ride and handling is superbas you bound around town or hit the bends on the open road. Strictlyspeaking, Peugeot’s Cornering Stability Control is a safety feature,but on occasion it also adds to your fun.Parking is not something you’re supposed to do with panache, butdon’t tell the 107 that. In a tight spot, this car comes out tops. It isone of the most compact four-seaters on the South African market,with a total length of 3.43m and a width of 1.63m, and is capable ofa ‘star turn’ with its tight turning circle of only 9.46m. Power-steeringis standard.22

However, a relatively large wheelbase of 2 340mm helps to create afeeling of interior space. The sense of roominess is enhanced by bigwindows and a steeply raked windscreen.Electrically operated front windows are standard. Air-conditioning isstandard as well. To look cool as well as be cool, the 107 featuresa colour-coordinated interior with two-tone fascia panel, grey doorpanels and special seat trim.Looks are good, but safety is greatThe 107 is fitted with ABS with electronic brake force distribution.In the event of a front-on collision, two front air bags protect thedriver and passenger. If you wish to fit a rear-facing child seat, thepassenger air bag can be de-activated. In the event of side-impact,two front side air bags protect the chest of the driver and frontpassenger.The 107 comes with 14-inch alloy wheels and you get afull-size spare. For luggage and shopping, you have 139 litres ofstorage capacity – about right for the image-conscious younger setlooking for enhanced style per mile.This is a cheeky little car, packing in more features and more funthan you’d think at first glance. All in all, the 107 is a surprise packetthat doesn’t cost you a packet …23

Cloud9Golf regrets to announce that due to Golf Punk’s demise the Putt-for-R1million competitioncould not materialise.The very good news is:Cloud9Golf’s partners have “come to the party” and offered prizes at their fabulous resorts.We do believe these getaways are equally sought after prizes.Congratulations to the following lucky winners:Steve Crouse Legend 1x 4 Ball including the 19th Extreme (R18 000 in value)Peter Harper The Golf Resorts Club Weekend at a Golf Resorts Club Destination (R15 000 in value)Wynand Lubbe Riviera on Vaal Hotel & CC Weekend including D,B,B & Spa Treatment (R4 500 in value)Mark Watling Euphoria Golf Estate & Hydro Weekend including B&B (R4 400 in value)Special thanks to World Leisure Holidays who have taken care of Cloud9Golf’s Mauritius winners:Anne Clarke and Dean Gee – they’ll be whisked off soon for a once in a lifetime complimentary stay atthe internationally renowned La Pirogue.For more information on packages available with all Cloud9Golf partners – visit:www.cloud9golf.co.za /TravelIn conclusion we re-iterate our most sincere apologies for the inability of the Sponsors to offer thePutt-for-R1million competition.24

France came out of recession in June – and how!The upsurge in national performance was signalledon a very special day, June 14, by Peugeot’s one-twovictory at Le Mans.The win put the smile back on French faces and the upbeatmood was reinforced a few weeks later when official figuresshowed that the national economy really did turn the cornerin June. The tricolour has been flying high ever since. Victory by aFrench manufacturer at the motoring event most closely associatedwith France became the catalyst for national celebration.For France – and Peugeot – it’s like lifting the African Cup of Nationsor a five-nil test series win against Australia. It’s BIG. The 24 Heuresdu Mans is the world’s oldest enduro sports-car race. The race hasbeen run since 1923. To do it, the French close down the town ofLe Mans and turn the local roads into a race circuit. The tricoloursignals the start of the race and the skies are traditionally bathedin red, white and blue – courtesy of a fly-past of jets trailing thenational colours.The format is simple: three drivers take turns at the wheel oftheir car, one day’s driving and a 24-hour clock ticking down tozero as they complete as many laps as possible. Public roads imposethe world’s toughest reliability test. Win and you deserve as muchchampagne as you can drink, though a lot gets wasted. The traditionof spraying champagne on anyone within podium range began atLe Mans; in 1967 to be exact.French fervour, hallowed traditions and the sheer delight at winningsuch a bone-bashing, axle-crunching, tyre-scorching event explainthe explosion of joy when Peugeot notched up their remarkableone-two.25

Peugeot’s No. 9 car (driven by Marc Gene, David Brabham andAlexander Wurz) completed 382 laps, one more than the No. 8 car(driven by the all-French trio of Sebastien Bourdais, Franck Montagnyand Stephane Sarrazin). The works team was powered to victory bythe 908’s V12 HDi FAP diesel engine – and the victory is further proofthat Peugeot’s diesel technology is tops for performance, efficiencyand durability.Technology on and off the trackThese turbo-powered sports-cars are prototypes, but the underlyingtechnology has been built into Peugeot’s diesel options for severalyears. The HDi (high pressure, diesel injection) increases torque forimproved acceleration while the FAP particulate filter system cutsCO 2emissions by 20%. You get more power for less pollution.Engine economy is legendary (a 308 HDi recently entered theGuinness Book of Records for fuel efficiency).At Le Mans, the French celebrated the HDi FAP* victory by wavingred, white and blue, but the engine’s energy and emission efficiencyis so impressive they could have added green as well. Perhapsnext year …*Locally, HDi FAP is available on the 207, 308 and 3008 models.2626

Made foryou... oureasy tocustomiseworkhorsesBoxer Expert PartnerTailored just for you … No, not anew suit, but the next commercialvehicle for your fleet or the newpanel van you need to drive profitgrowth in your small business thiscoming year.2828

The versatility and customisation potential of Peugeot’sexpanded and enhanced range of panel vans are provingan eye-opener for value-conscious business owners andmanagers. The range was recently strengthened by the introductionof the intermediate Expert Tepee, creating seamless progression fromthe compact Partner and Expert Panel Van to the sizeable Boxer.Best of breedAll models share an impressive pedigree. After all, Peugeot producedits first commercial vehicles back in 1895. They also possess afeature that can be crucial for business buyers. They are built forease of customisation. For example, the new Boxer is happy to stay apanel van, but can be readily turned into a taxi capable of carrying upto 19 people, can be converted into an ambulance or made suitablefor any number of special applications. With a payload of up to1 900kg and a maximum interior width of 1.87m, the Boxer takes onmost jobs; yet the range’s smallest Boxer can be entrusted to a driverwith just an 08 licence.Hardworking versatilityThe newcomer to the commercial family, the Expert Tepee is alsosuited to multiple roles, whether you’re looking for a people-mover, aparcel-carrier or a versatile workhorse that takes on whatever comesnext. Several seating configurations are possible, explaining itsgrowing popularity as a comfortable shuttle capable of transferringup to eight passengers to hotels, airports and other destinations.The Expert Tepee is no ordinary combi. It is practical, yet built forcomfort, with standard features such as power steering and electricfront windows.Sliding doors at the side and double doors at therear create easy access. Foldable seats and multiple storage spacesgive families, professionals and commercial operations the roomand options for almost any contingency. ABS with EBD, driver andpassenger airbags and cruise control mean you’re not just goodto go, you’re safe as well. The 2.0 HDi engine features a variablegeometryturbo and generates 88kW of power at 4 000 rpm with300Nm torque at 2 000 rpm.The panel van that could ...Sister vehicle to the Tepee is the hard-working Expert panel van.With a payload of 1 200kg and volume capacity of 5m³, thisversatile performer was the winner of the 2008 Van of the YearAward. Another firm favourite in the commercial arena is thePartner, a robust option that may look like a panel van, but feelslike a passenger vehicle. The 1.6-litre HDi engine delivers 66kW at4000 rpm and 215Nm of torque at 1 750 rpm. Power goes handin hand with economy at just 5.8 litres per 100km across a mix ofdriving conditions. With a 850kg payload and volume capacity of3.3m³, you know you have a workhorse at the back of you, yet theadjustable steering wheel, power steering, electric front windows andthe quality feel of the seats suggest you’re settling in for a drive ina passenger car. But, then, versatility comes as standard across theentire Peugeot commercial vehicle range …Peace of mindAs could be expected, driver peace of mind is more than taken careof too. A 5-year/100 000km service plan has been introduced for theExpert Van and Expert Tepee. The Partner comes complete with a5-year/90 000km service plan while the Boxer gives you the assuranceof a 5-year/120 000km maintenance plan.29

S&S/444???/e/Commercial VehiclesAN EXPERT VEHICLE THAT MOVES PEOPLE,AND YOUR BUSINESS FORWARD.www.peugeot.co.zaVisuals for illustration purpose only. E&OE.Introducing a new addition to the Peugeot family. The Expert Tepee boasts all thefeatures you have come to appreciate from our commercial range. ABS brakingwith EBD, driver & passenger airbags and cruise control for safely transportingpassengers. Several seating configurations and foldable seats adapt to your needs,while electric power steering, ample storage compartments and front & rear airconditioning ensures travelling comfort, whether you’re moving people or parcels.Its 2.0 HDi engine features a variable geometry turbo - with 88 kW of powerproduced at 4 000 rpm, and 300 Nm torque at 2 000 rpm - making it a driving forcefor your business. The Expert Tepee joins the celebrated commercial range. TheExpert panel van, with a payload of 1 200 kg and a 5m 3 volume capacity was winnerof Van of the Year in 2008. With a payload of up to 1 900 kg, the Boxer is a workhorsefor any sized job. Plus, the smallest Boxer requires a mere code 08 drivers licence.And the best in its class, Partner has a loading area with independent locking forits 850 kg payload. Make your next business move, a Peugeot commercial vehiclemove. Join us at The Heavy Weight Expo, 23-26 March, Tshwane Events Centre.Visit www.peugeot.co.za to locate your nearest commercial centre.

drivinggreenissuesPeugeot celebratesits long-standing andpassionate relationshipwith golf at exciting andglamorous golf getawaysfor the privileged few.It could be the precision of the game – the same keen-eyed focus, stealth and control thatmakes us good drivers. Perhaps it’s the state-of-the-art, beautifully-crafted clubs that fit sobeautifully into our boots. Or maybe it’s the expensive elegance and sartorial style of the attire –softly cashmered, Pringled and pristine.So you can imagine that it takes little persuasion for us to organise a golfing event – and thoughwe say so ourselves, we know how to do it in style. In line with the International Peugeotsponsorship, Peugeot South Africa has been supporting golf – and in 2009 this took the form ofwonderful golf weekend getaways. A chance to play on some of the best courses, relax awayfrom home and enjoy some exclusive comfort and luxury. In our fold we have many affluentcustomers of high profile and standing – to whom we really wanted to say a special thank you ina way that would truly mean something to them.Unforgettable experiences were created by offering a selection of getaways to:Fancourt, George on 19 - 22 JuneRoyal Swazi, Swaziland on 3 - 6 JulyEuphoria, Polokwane on 7 - 9 AugustRiviera, Vaal on 31 Oct - 2 NovemberWhat better way to showcase some of our vehicles? The weekends were a huge success –enjoyed enormously by our guests – just the right amount of stiff competition and plenty ofgood sportsmanship and fun. As Arthur Daley said: “Golf is like a love affair. If you don’t take itseriously, it’s no fun; if you do take it seriously, it breaks your heart.”Mark Twain described it as ‘agood walk spoiled’. It makesgrown men cry and has turnedgood honest women into sportswidows... while the rest of thefemale population has realisedthey’ve been missing out on agood thing and are taking ontheir male counterparts. It’sgolf of course – and man, do wePeugeot people love it...31

Growing the Peugeot pride starts withgetting to know you...The host of exciting competitions we’ve had over the past year are not simply becausewe’re a great generous car brand that just loves giving away goodies! A big drivingimpetus was a desire to get to know you – our most important brand ambassadors ofall – a little better.It’s been said there are three types of conversationalist:the person who talks about himself... the person whotalks about the other person ... and last and mostadmired of all – the person who encourages the otherperson to talk about himself!This is the inspiration behind the series of successfulcompetitions we at Peugeot have held this year. Alldesigned to get a little closer to you ... to create dialogueand encourage you to keep us in the loop. To keep usupdated with your personal details so we can communicatewith you efficiently, to tell us a little about yourself – andintroduce us to your friends who can benefit fromPeugeot too.Update your details CompetitionOur regular monthly e-zine in 2009 has beeninviting owners to update their personal detailsonline, allowing us to communicate with themmore effectively. Everyone who responded byupdating their details received free entry intoa special prize draw – and 10 prizes of doublemovie tickets were given out each month.Watch the space in 2010 for more prizes to come!3008CompetitionWe are celebrating the arrival ofthe new 3008 with a competitionwith a very French flair! Entry isopen to all who enjoy a test-driveof the new 3008 at their localdealership or at any locationwhere the vehicle will be exhibited.The first prize is a fabulous tripfor two to Provence in France– the beautiful historical centreof the South of France, loved forits medieval flavour, fine wineand cuisine, fields of lavender andsunshine. This prize, valued atR60 000, includes return flights,full accommodation at Club MedOrpio En Provence in Cannes, mealsand more.32Refer-a-friendCompetitionAs part of thelaunch of the newPeugeot 308 CCat selected FTVCafés around thecountry, selectedpeople were giventhe opportunity,by email, to referPeugeot to five oftheir friends. Thiswould put themin line to win aninvite to one ofthe parties and,ultimately, a car.32

accessorise... accessoSo often in life, it is so easy to see that ‘god is in the detail’ –the ‘little’ things that can make so much of a difference andthat add the extra touch of fabulous to the already enviable.With this in mind, for the 308, 308 CC and 3008, Peugeot hasdeveloped a high-quality range of vehicle accessories – meetingthe demand for customisation, mobility and vehicle protection.You and your 308 – style it right!Rear bumper diffuserPN 9613 35Get sexy down to thedetail in your 308 CCWindstop (air deflector)9419 61Spoiler with stop lightPN 9614Y8It is the unseen,unforgettable, ultimateaccessory of fashionthat heralds yourarrival and prolongsyour departure.Coco ChanelTow bar with tow ballthat can be removedwithout toolsPN 9627 NZSet of standardrear mud flapsR PN 9603 R8 PN 9603 Q7To view moreaccessories, pleasehave a look around ourshowroom atwww.peugeot.co.za.Quick-release towbar and tow barwiring harness9627 NZ9688 CK33

ise...accessorise...Multi-tasking meets multi-accessories whenyou ‘crossover’ to the new 3008Front and rear parkingproximity sensor4 Front sensors 9690 014 Rear sensors 9690 07Rear antenna sensor 9671 8EThere are several types of parkingproximity sensors available for yourvehicle, with ultrasonic sensors in thefront and/or the rear. An audible, variablyintermittent signal indicates the distancebetween the car and the obstacle. As thedistance between the car and the obstacleshortens, the interval between the signalsis reduced until it becomes a continuousbeep warning you to stop. Quite simplyand beautifully – no more damagedbumpers and less stress when parking!Front and rearparking sensorsRear aerial sensor 9671 8E4 Rear sensors 9690 074 Front sensors 9690 01Roof bars (Quick bars)9616 (x2)Tow-mountedcycle carrier(Four bicycles)9416 F6Cycle carrier9615 08The Thule Xpress cycle carrier (boomtype) carries two bicycles in perfectsafety – with rubber supports to keepbicycles firmly in place and preventany damage. It is practical to use andfits quickly to the ball joint tow bar ofyour vehicle. Best of all – after use,the cycle carrier folds away easily, forsimple storage.Boot liner9663 E8Dark grey and made from heat-formedmaterial, this liner fits the shape of theboot perfectly. Anti-skid and recyclable,it provides full protection for the loadspace if dirty items are being carried –and is simplicity itself to clean, requiringa mere rinse with water.Galium and oxalisalloy wheels17” Galuim 9607 SO18” Oxtails 9607 S1Add a touch of individualism andenhance the style of your vehicle– with these exceptional qualityalloy wheels. The trendy 5-spokelook adds a remarkable look ofdistinction.34