2013 Golf Chic (pdf version) - Ladies European Tour

Bring the heat.Just like marshmallows, the Lynx Boom Boom 2 for ladies comes in pink.(‘Hot Coral’ pink, to be precise!) Unlike marshmallows, the bi-titanium clubhead is cleverly engineered using a rare mixture of ‘hot’ gases to give theultimate in striking power, proved to hit consistently further and straighterthan any other driver.Find out more at Lynxgolf.co.uk/Boom or join us on FacebookLynx-Golf-UKLydia takes the Cat on TourIn 2012 Lynx leapt back onto the Golf Stagewith a spring in its pounce and a gleam in itseye; and it hasn’t stopped moving, with newproducts under constant development and arange of delightful new Ladies’ clubs new infor 2013.But it’s not just the products that are gettingthe attention of Lynx’s forward-thinking team.Lynx have put their money where mouths areand have just signed their first Pro Tour player– a Lady in the form of Lydia Hall.Lydia, who started playing golf at the tenderage of 11 embodies all the qualities that Lynxadmires and aspires to in its own dealings.CEO Steve Elford explains: “Lydia is, in thenicest way, a grafter. She works enormouslyhard and sets her sights high. She has sincea very young age been a key member of theWelsh Junior Team, progressing through theU21’s to be a Silver Medallist in the EuropeanU21 team in 2004. Despite the enormousdifficulties that having a lack of propersponsorship has previously thrown at her,she has ploughed through, working on extrafitness and flexibility training – and last year,in 2012, it paid off for her when she walkedoff the triumphant winner of the then newBritish Ladies Masters."“We are very proud to have Lydia as part of ourTeam at Lynx, and she will be fully supportedby us. She’s already loving the Boom Boom 2Driver, and we will be working with her over thecoming months to provide her with the bestequipment she can have to ensure that shecan squeeze the most out of every shot, withconfidence, and with a smile on her face."Managing Partner Stephanie Zinser added“Team Lynx not only recognise and appreciatethe enormous importance of the Women’sTour but as parents of seven children betweenus, Steve and I are also both massive fans ofyouth and it is an absolute delight to be ableto support and nurture a talent as promisingas Lydia."Stephanie explains the company’s plansmoving forward: “Lynx was always aninnovative company and design, style andperformance have always been our key goals.But Lynx also has a history of being one of theonly golf manufacturers for whom the ladies’game is as important as the men’s – and weare determined that this will remain the focusunder our stewardship of this heritage brand."Stunning new designs of the Elegance rangenow feature crisp white-shafted heads with‘sapphire’ insets in the irons; a hot coralcolouredLady version of the Boom Boom 2(that has literally had the whole golf worldtalking since its launch late last year);‘holographic’ purple wood heads in the Crystalrange, and for the ultimate in Golf Chic ‘Bling’- a Tigress Gold Limited Edition set thatcommemorates the best-selling ever Ladies’range, the Tigress G which in its heyday had awhopping 35% of the Ladies’ market. And yes,it IS gold coloured.For more information about Lydia visitlydiahallgolf.com and follow Lynx atlynxgolf.co.uk, @LynxGolfUK and@ubiquitouswoman on Twitteror visit FB Lynx-Golf-UK*Boom Boom 2 tested as 9 degree stiff by RoboGolf 11/09/2012 hitting 288.6 metres; on average 6.6 metresfurther than nearest competitor club. Dispersion rates equalled the lowest of other brands at 3.3.35