queens college - Center for the Biology of Natural Systems - CUNY

BUSINESSDEVELOPMENTCERTIFICATEREQUIRED COURSES• BS-100 How To Start Your Own Business• BS-101 Marketing• BS-102 Legal Aspects of Running a BusinessELECTIVE COURSESChoose one elective:• BS-104 Preparing Business Tax Returns• BS-105 Buying a Business - GetInformed Before You Buy.*• BS-107 Sales Methods/Fundamentals• BS-114 Advertising Principles/Practices*• BS-115 Business Law*• BS-118 Customer Service*• BS-250 Bookkeeping• BS-404 Rules of Employer/EmployeeRelations*• BS-415 Public Speakingfor Business & Beyond• BS-424 Assertiveness Training* Not offered this semester.BS-100, Section MO21-QCHow To Start Your Own BusinessStarting a new business is a thrill. This livelycourse stresses practical techniques,including: sources of capital; legal issues;how to select accountants and otherprofessionals; necessary insurancecoverage; availability of governmentassistance; how to set up your own business;how to develop a business plan; how to getstarted, and how to keep going in a downeconomy. 10 hrs.• Monday, 6:00 - 8:00 p.m.October 19 - November 16$115 • 5 sessions • Donald ShatzBS-101, Section TH21-QCMarketing: The Key toa Successful BusinessMarketing turns a good idea into a profitableventure. (And even established businessesneed an exciting marketing plan.) This handsoncourse shows how to position yourbusiness in the marketplace, to identify andmeet the customers’ demands. 12 hrs.• Thursday, 6:00 - 8:00 p.m.October 15 - November 19$230 • 6 sessions • Sye SpenceBS-102, Section TU21-QCLegal Aspects of Running a BusinessLearn about the basic legal issues andconcepts you need to know as a businessowner. Topics: What legal form the businessentity can take, advantages and disadvantagesof the various forms, processand forms, partnership agreements leasing(commercial space, equipment, etc.) buyingconsiderations, employment applications,employee verses independent contractor,intellectual property, handling employeeissues, laws of sales, warranties, repairs andrefunds. Also, how and when to seekprofessional advice. 16 hrs.• Tuesday, 8:00 - 10:00 p.m.October 13 - December 1$235 • 8 sessions • Giovanni Larrea, Esq.BS-104, Section MO21-QCPreparing Business Tax ReturnsUsing real forms, we will cover thepreparation of new business tax returns forfederal, state and city government, withemphasis on maximizing tax advantagesand benefits. Topics: payroll taxes(unemployment, insurance, disability, socialsecurity, rent tax, sales tax), corporation,personal holding corporation, small businesscorporation (NYS and NYC), partnershipsand tax advantages of incorporation. 20 hrs.• Monday, 6:15 - 8:45 p.m.October 19 - December 7$260 • 8 sessions • Fred PearlmanBS-107, Section TH21-QCSales Methods and FundamentalsSelling is more than just luck! Consistentlystrong sales are a result of a skill set thatincludes motivation, effective methods andsolid experience. In this class, we will cover:the psychology of buying and selling, buyermotivation and the sense of value, use of clientfeedback, how to identify opportunities,handling customers and client retention. Allcan benefit, whether you are a beginner,seasoned seller or a group sales force. 12 hrs.• Thursday, 8:00 - 10:00 p.m.October 15 - November 19$200 • 6 sessions • Stephen YeskoTools of the tradeBUSINESS and MANAGEMENTDiane Gahagan, Director, Educational Programs & Workforce Development / Catherine Vesey, Assistant Director, Educational ProgramsBS-250, BookkeepingSee description and schedule on p. 7.BS-415, Section TU21-QCPublic Speakingfor Business and BeyondGood public speaking skills give you a solidedge, and they pay off for life! Classes focuson: managing the jitters; guidelines foreffective presentations; speech titles,introductions, openings, transitions, andclosings; the use of humor and quotations;visual aids and props; positive body language;conducting a question and answer session;and public speaking Do’s and Don’ts. 18 hrs.• Tuesday, 6:00 - 8:00 p.m.October 13 - December 8$260 • 9 sessions • Denise MillerALSO OF INTERESTNEW!BS-434, Section MO11-QCMonetize Your Business: ForEntrepreneur Moms, Helping You ToFocus on Generating RevenueWorkshop designed for mom-entrepreneurswho already know the basics of starting abusiness, but need help monetizing theirideas. During the 4-session workshop you willlearn to identify the value of your businessadvantage, focus on revenue generatingactivities, and being frugal. 8 hrs.• Monday, 10:00 a.m. - 12:00 noonOctober 5 - November 2$85 • 4 sessions • Vera BabayevaBS-427, Section TH21-QCCritical Thinking in the WorkplaceCritical thinking is crucial to making gooddecisions. Learn a systematic approach thatcan help you make clear your thoughts,prevent one from jumping to conclusionsbefore you have had the opportunity to askthe right questions. Learn to consider all ofthe options when solving problems or makingdecisions. 3 hrs.• Thursday, 6:15 p.m. - 9:15 p.m.October 15$45 • 1 session • Gaspare ScaturroBusiness and Management*REGISTER EARLY*QUEENS COLLEGE / CUNY CONTINUING EDUCATION PROGRAMTO REGISTER OR FOR MORE INFORMATION: TEL (718) 997-5704 EMAIL: CEP@QC.CUNY.EDU WWW.QC.CUNY.EDU/CEP5