≥ Lyon Confluence: a major urban project - Aderly

Lyon Initiatives 03Major Urban Projectthis project will profoundly change the face of the city,while proudly upholding the values of a sustainable andaudacious metropolis.in the Confluence districtby the end of 2010.A few restaurants whichhave opened in theConfluence are alreadybustling with patrons,paving the way for a trendynew scene in Lyon. Onesuch restaurant is Rue LeBec, an all-new concept of2,000 sq. m., designed bythe two-starred chef NicolasLe Bec and featuring amarket-style restaurantsurrounded by differentstalls: a fishmonger,butcher and greengrocer, awine shop, grocery store,coffee bar, cheese cellar,and more. There is also adelicatessen where you cangrab a quick bite to eat, twoclubs for cigar lovers andthe Place Rouge Bar. In thecoming months, about 20restaurants are expected toopen their doors across theentire site, many of themcatering to the clientele ofthe recreational facilities.In December 2009, it wasthe Swiss architect/urbanplanning team Herzog &de Meuron, associated withthe landscape architectMichel Desvigne, that waschosen to develop thesecond phase of the urbanplanning project. Theteam will essentially bein charge of implementingthe development planof the 24 hectares of thesoutheastern section ofthe Confluence district(including 17 hectares of theformer wholesale markettransferred in January2009 to the outskirts ofLyon) and supervisingconstruction of the “MainSquare” extending fromthe marina. In the longterm, the program, withits offices, housing, shopsand local governmentbranches, should leadKey figures of the project≥ Surface area: 150 hectares≥ 600,000 square meters of office space,including 400,000 sq. m. under construction≥ Net floor area: 1 million sq. m.≥ Current population: 7,000 inhabitants≥ Future population: 18,000 inhabitants≥ Current jobs: 7,000≥ Future jobs: 27,000to the development ofanother 1 million sq. m.in the Confluence district.This area is a true gatewayto southern Lyon, and45% of the 350,000 sq.m. of surface area will bededicated to the servicessector.≥ Major projects on the move!Part-Dieu:Oxygène Tower wins a prizeThe Oxygène Tower, set to beinaugurated in 2010, has wonat the beginning of Februarythe prize for “most beautifulbuilding” in the Pierres d’OrCompetition, sponsored byproperty professionals. TheLyon-based architects Arteet Charpentier designed this115-meter-high skyscraper with28 floors. Gérard Collomb, theMayor of Lyon, who initiated theproject, considers that this prizecelebrates a shared ambitionand will contribute to enhancingthe prestige of the Part-Dieudistrict.March 2010 - The newsletter for those who have chosen – or will choose – Lyon!

04Lyon Initiatives≥ ONLYLYON celebrates its third anniversaryAt the beginning of 2010, Lyon’sinternational brand, ONLYLYON, celebratedits third anniversary. Launched in January2007, over time the program has builtup a strategy based on complementaryinitiatives: conducting press relations,using on and off-line communication,leading a network of Ambassadors andholding prestigious events. ONLYLYONis a brand recognized for its governance(it comprises the major economicstakeholders in the Lyon area), as wellas for its concept, serving as an examplefor many cities in France. Sometimes,it is even compared to brands such asI amsterdam or Think London.2009 was a productive year for ONLYLYON:the brand was featured in large displaysin European airports, train stations and inflightmagazines; it developed its onlinepresence by investing in particular insocial networks; it increased its visibilityin national and international media andattracted over 3,700 Ambassadors. Atpresent, the brand is starting out 2010in the spirit of continuity. Indeed, thebrand will carry on with the initiativesstarted in 2009, in order to enhanceits brand awareness, and it will alsocontinue boosting Lyon’s reputation,internationally.ONLYLYON retrospective: a few key dates≥ January 2007:unveiling of the brand≥ July 2007:launch of the Ambassador networkat the Cité Internationale (700Ambassadors recruited)≥ October 2007:ONLYLYON wins the Fimbacte Prizein the “institutional communicationactions and strategies” category≥ December 2007:ONLYLYON wins Grand Prize in theCap’Com Public Communicationcompetition, as well as secondplace in the “Promoting Local Areas”category≥ January 2008:formation of a team dedicated to thedevelopment of the brand at Aderly≥ June 2009:unveiling of the new advertisingcampaign at City Hall, by Major ofLyon Gérard Collomb≥ Summer 2009:ONLYLYON is displayed in Europeanairports, train stations and in-flightmagazines≥ September 2009:the network welcomes its 3000 thAmbassador≥ October 2009:ONLYLYON receives a special awardfrom the jury at the Fimbacte Festivalfor its Ambassador network concept≥ January 2010:ONLYLYON celebrates its thirdanniversary≥ Ambassador events:a new approach for 2010together. And in June, all theAmbassadors will be invitedto a major event, like the oneheld last June at City Hall.Convention Marketing Director,he reminded them that it isthanks to initiatives such asthe "Lyon Welcome Attitude"that Lyon is succeeding inbecoming a major touristdestination in EuropeSince the beginning of 2010,ONLYLYON Ambassadorshave been able to discovera new concept of events. Inorder to bring them togetheras regularly as possible,nine theme events will beorganized throughout theyear. The Ambassadors willbe invited according to theirinterests, so they will be ableto meet in smaller groups andmake the most of their timeThe first mini-event of theyear was held at the CityConvention Center. Duringthe Business Event Seminars,the “Tourism” Ambassadorsmet for breakfast. Jacques deChilly, the Executive Director ofAderly, announced ONLYLYON’scommunication strategy for2010 and encouraged eachAmbassador to report backon the good hospitalitypractices in tourism they mayobserve whenever they travel.As for Olivier Occelli, theONLYLYON Tourism andBECOME AN ONLYLYON AMBASSADOR!The major economic stakeholders of the Lyon metropolitanarea have developed the ONLYLYON brand in order to improvethe visibility of Lyon and its international reputation. Now anetwork of over 3,700 Ambassadors, comprising economicplayers in the metropolis, proudly flies the colors of Lyon,with the objective of promoting the advantages of the city.Whether you were born in Lyon, you just love the city or you’veadopted it as your own, you too can become an ONLYLYONAmbassador!To become an ONLYLYON ambassador,go to www.onlylyon.orgMarch 2010 - The newsletter for those who have chosen – or will choose – Lyon!

Lyon Initiatives 05I-Care, the new healthcarecluster in Rhône-AlpesZOOMThe Rhône-Alpes healthcaretechnology cluster, calledI-CARE, was launched recently.This name means first andforemost that it is crucial to puttechnology and innovation at theservice of healthcare to furthermedical progress. The cluster’sgovernance system comprises14 manufacturers representingthe healthcare technologysector, 10 institutions and twoqualified persons. The cluster’spurpose is to guide and validatethe initiatives proposed by thecluster and its partners and toconsolidate their strategies, so asto sharpen the competitive edgeof the region’s companies.www.i-carecluster.org≥ Cultural news 2010Once more, 2010 is poised to offer an outstanding cultural scenein Lyon. Upcoming events include the second Greater Lyon FilmFestival, excellent shows at the Fine Arts Museum, the NuitsSonores Festival, an all-new retrospective of the French artist,Ben, at the Contemporary Art Museum, and much more!Nuits Sonores 2010The Nuits Sonores Festival, which is dedicated to digital andindependent electronic music and culture, will be held thisyear from Wednesday, May 12 to Sunday, May 16, 2010, likeevery year during the long Ascension Day weekend. 2010 willbe the eighth time this increasingly popular festival is held. In2009, 67,500 people attended. Like every year, the festival willshowcase the many facets of Lyon through events in some 40different locations: concert halls, abandoned industrial zones,museums, galleries, movie theaters, squares and streets, barsand clubs, and more.Ben RetrospectiveAfter Andy Warhol in 2005 andKeith Haring in 2008, in 2010the Museum of ContemporaryArt (MAC) of Lyon is payinghomage in 2010 to the work ofBen Vautier, a major artist ofthe 20th century known for hisperformances, installations andpaintings. It will be the largestretrospective ever dedicated tothe artist. The exhibition willtake place from March 3 throughJuly 11, 2010. In a surface area of3,000 sq. meters, i.e. the entirespace of the MAC of Lyon, over 1,000 works will retrace 50 yearsof creation, from the very first productions in Nice to the mostrecent, including appropriations, performances, paintings andinstallations. All the themes that Ben explored in the seriesthat brought him fame are brought together for the very firsttime: Bananas, Ego, Gestures, Ethnicity, Sex, Truth, etc. Thisunprecedented show also presents new videos and workscreated especially for the occasion. By returning Ben’s worksto their historical context, this retrospective will enable visitorsto deepen their understanding of a world that, up until now,was often only perceived in its most media-centric aspect.And also:• The Greater Lyon Film Festival is coming back,from October 4 to 10, 2010• Fourvière Nights, from June 4 to July 31, 2010• The Dance Biennial, from September 9 to October 2, 2010• ...Find out more www.culture.lyon.frMarch 2010 - The newsletter for those who have chosen – or will choose – Lyon!

06Businesses thrive in Lyon≥ They chose Lyon with AderlyCAVISSIMACavissima®, the first online shop in France with the concept ofbuilding and managing a wine collection online via subscription,has recently increased the number of offices it has in the Lyonarea, investing in new premises in Saint Didier au Mont d'Or.Administering all the logistics from A to Z, the online shop ofCavissima® presents more than 350 references, including thevery best and latest vintages, all from the most prestigiousFrench winemaking regions: Bordeaux, Burgundy, Alsace, RhoneValley, Loire, Languedoc, Southwest and Champagne. JohnEuvrard, named the Best French Sommelier in 2007 and formerHead Sommelier at Paul Bocuse’s restaurant, in Collonges auMont d’Or, is in charge of selecting the wines and constantlyevaluating their aging potential.For anyone who loves wine, Cavissima® thus offers a newapproach to wine cellars, more in keeping with contemporarylifestyles. This concept enables people to build up a winecollection in a totally free manner, at their own pace, regardlessof where they live in the world, with no time or space restrictions.Building up and managing a wine collection requires a significantamount of space and an insurance policy. With this concept,there is no need to worry about the space required for storingbottles. Cavissima® also provides ideal wine storage conditions,guaranteeing a constant temperature so as to ensure that thebottles age well. Cavissima® also informs its clients when theright time has come to drink their wine.ANTHEMIS TECHNOLOGIESAND INNOVATIONSwww.cavissima.comAnthemis Technologies, an electronic systems engineeringcompany (IT, on-board systems, optics and mechatronics) ispursuing its development by opening an agency in Lyon’s 7thdistrict. Thanks to ICT expenditures, a new website explainingwhat Anthemis does is now available for clients and prospects:www.anthemis-technologies.com. The R&D Department ofAnthemis has just had its work recognized by obtaining the FrenchResearch Tax Credit approval, so that Anthemis customers canbenefit from the research tax credit. The company now has a highperformanceteam of engineers working in the medical, on-boardsoftware, instrumentation, industrial and aeronautics sectors, aswell as in the field of consumer products. The methodologies ofAnthemis range from design based on specifications and/or ona force account basis, to integrated manufacturing of products(local or Asian subcontracting) including packaging and transport.Anthemis, which has more than 50 recurrent clients, focuses onstart-ups, very small businesses, small-to-medium businessesand major corporations.Aderly’s teams have supported Anthemis with the process ofsetting up for business in Lyon, especially in its search for sitesin the Lyon region and its recruitment requirements.www.anthemis-technologies.comQUANTISQuantis has been a specialist in Life Cycle Assessment (LCA) –or the eco-evaluation - of products and companies since 2005.Formerly called Ecointesys, it helps companies to implement theirsustainable development strategy. With an office already in Parisand Soissons, the company has chosen to expand its presence inFrance as of 2009 by opening a new office in Lyon. With Aderly’shelp, Quantis France has now set up in a 55-sq. m office space,which it shares with Novallia, a partner company. The companycurrently employs one person in Lyon, but is set to increase itsoperational potential in the Lyon area over the coming months.Apart from LCAs, Quantis develops IT solutions that make itpossible to measure a company’s environmental impact andthus to assist them in labelling their products, as was mademandatory by the Grenelle environment forum. ‘Green–e’,Quantis’ first web software, enables companies to accumulatetheir environmental data so as to obtain the highest added value.The second generation of this IT solution is currently beingdeveloped and will be brought out this spring.Quantis is a product of the Ecosystems management laboratoryat the École Polytechnique Fédérale de Lausanne (EPFL)in Switzerland, and the consulting team of the CanadianInteruniversity Research Center for the Life Cycle of Products,Processes and Services (CIRAIG), Montreal. Based in Switzerland,it has offices in Canada (Montreal) and the United States ofAmerica (Boston). It employs 35 people around the worldSuccess StoryWe chose Lyon for its strong economic dynamic, which makes ita very attractive European location for business. Aderly’s supportwas of great help to us as we set up in the area. As well as offeringa pleasant living environment, Lyon has several qualities thatappeal to Quantis. Its proximity to Switzerland for one, and thepublic transportation system that not only makes the city soaccessible but generally makes travel easier; and we travel a lot inour profession. Hence, we are closer to our clients and prospectiveclients and therefore more available to them. Furthermore, theLyon region accommodates both large groups and rising SMEsalike, all of which represent potential clients for us. Finally, in Lyonthere is a political commitment to developing the region aroundenvironmental concerns, which is reflected in particular by theexistence of a chemicals-environment competitive cluster and agreen-companies network.Julien BOUCHER,director of Quantis France.www.quantis-intl.comFind all of Aderly’s set-upsat www.aderly.com> ALR MÉDICAL (France)> BATIR EN BOIS (France)> ANTHEMIS TECHNOLOGIES (France)> BDLP (France)> BIMOTOR (Italy)> GEDEON GROUP (Spain)> NOVAPHARMA (France)> SAPIENS CONSULTING (France)> VILLEMONTEIL (France)> ALFA LUM (France)> SINGULEX (USA)March 2010 - The newsletter for those who have chosen – or will choose – Lyon!

Businesses thrive in Lyon07SILIKENThe Spanish group Siliken Ltd, created in 2001, is a major actorin the sustainable energy sector. It has been present in Francesince March 2008 and recently opened its third regional agencyin Mions, near Lyon. Aderly helped the company to set up in andespecially to liaise with other key local actors in the sustainableenergy sector, such as the Ecoenergies cluster. Aderly will alsoprovide its expertise in human resources over the next fewmonths as Siliken recruits an expert engineer.Setting up in the Rhone-Alpesregion was the natural choicefor Siliken France, since solarenergy constitutes one of theregion’s key economic sectors.Siliken France also intendsto develop partnerships withlocal installation companies,suppliers and authorities tocontribute to the region’sgrowth and create employment. For Siliken France, developingthis network is essential to the set up, quality and maintenanceof its installations.Siliken France works in three main areas: the sale of solarenergy equipment (solar modules, inverters, integration systemsand complete installations), the design and build of ‘turnkey’projects including the supply and installation of equipment, theadministrative formalities that accompany it and the leasingof surface area (roof space) for the installation of solar powerstations. The company also has its own research centre, whichprovides technical advice on the design and build of customizedsolar power projects.Committed to a national development plan, the company plans toset up two more agencies before the end of 2010, thus raising itstotal to 5 in France and its total staff to 50.CARTOON DESIGNwww.siliken.comCartoon Design, a packaging consultancy based in Toulousesince 1982 and more recently in Paris, opened a new sales andmarketing office in Lyon at the end of 2009. Specializing inpackaging in the agro-food and healthcare sectors, this agency’sarrival in Lyon is a logical step, as one of the firm’s key sellingpoints is its closeness to its clients. In the Lyon region, theconsultancy has found a vast pool of potential clients, thanks tothe large number of companies in these sectors. Aderly assistedCartoon Design in the process of getting set up for businesshere, in particular for the presentation of the medical and agrofoodsectors in the Lyon region and the presentation of propertycosts. Formed by a team of packaging experts, Cartoon Designhelps its partner companies with their strategic thinking, thecreation of a brand identity, the launch of new product ranges,brand makeovers and designing point-of-sale advertising andsales materials. The company also sets itself apart thanks to itscommitment to eco-design. And Cartoon Design prides itself onits people and their commitment to helping partner companiesfind the most effective product-packaging position. They'redoing something right, given the loyalty of their clients, such asthe Nutrition et Santé Group, which has been with them for 25years, Menguy’s, Laboratoires Mayoly Spindler, La Vie Claire andothers.www.c-cartoon.com≥ World Trade CentermeetingsIn order to help companies to develop the skills necessary fortheir international development, Lyon’s World Trade Centeroffers:- Clubs• International Human Resources Club• Legal Advisors in International Business Club• WTC Members Club- Conferences and meetings• International logistics• International finance• International law• International mobility• …- A few dates to remember:• March 18: at the Institute for BusinessAdministration (IAE) in a partnership with theAmerican Chamber of Commerce on the topicof ‘An ecologically responsible approach:adding value and generating growth’.Bilingual conference.• March 23: at the Cité Internationale: ‘BusinessDevelopment in Europe. Community rules:a help or a hindrance?’ The legal, fiscal andsocial aspects.• March 25: IHR Club: ‘Pay for expatriates ontemporary assignment’• April 1: WTC Club ‘A comparison of differentmanagement methods in Germany, the UnitedStates and France’• April: ‘International logistics, Algeria: Newregulations in matters of payment andimporting’.The clubs and meetings are free for WTC members and opento the public for a fee.Information line:+ 33 (0)4 72 40 57 52 / + 33 (0)4 72 40 57 99or go to www.wtc-lyon.com(under the headings: Services/Meetings Agenda)March 2010 - The newsletter for those who have chosen – or will choose – Lyon!

08Aderly in action≥ The Aderly website takes on new colorsA logical step following the integration of theONLYLYON brand to Aderly’s communicationstrategy, the website www.aderly.comhas recently adopted the ONLYLYON colorscheme. Just like its associated newsletter,the Aderly website is now black, whiteand red. On the program, a simplifiedpresentation of Aderly’s services and itsexperts, an enhancement of the tools onoffer (maps, photographs, newsletters,web-tv etc.), revised information concerningLyon’s key sectors and a better visibilityof the area’s business sites. Naturally,information concerning economic life andthe latest companies to set up in the Lyonarea, which has made the site so popular,is still reported.www.aderly.com available in Chinese, English, French, German, Italian, Japanese and Spanish.≥ Just out!Aderly 2009 Activity Report(in French and English)CalendarFind usthis spring!SubscribeIn 2009, 56 business leaders and their companies reliedon us for help with setting up in the Lyon region. Theychose to invest in our city, and to enable their employeesto enjoy the quality of living that Lyon offers.Guide for new residents(in French and English)In order to help employees and their families who haverecently arrived in Lyon to integrate and adapt, Aderlyis now offering a guide just for them, presenting all theuseful contacts they may need, good ideas and bestaddresses. The guide provides emergency and helpfulnumbers and information about practical services,administrative procedures, international communities,culture, tourism, leisure activities, shopping, and more.This guide is both clear and practical, and is sure tobecome a key tool in their everyday lives.Acoustics-Vibrations (in English)Download all our brochures at www.aderly.com• CLEANTUESDAY (Lyon),March 16• PROSPECTING IN CLEANTECHNOLOGIES (Germany),March 23 to 26 (in partnershipwith an external consultant)• PROSPECTING IN THE BUILDINGSECTOR (Japan),April 6 to 8 (in partnershipwith Invest in France Paris)• PROSPECTING IN THE AUTOMOTIVEINDUSTRY + SAE FAIR (Detroit andChicago, US),April 12 to 16 (in partnership withLyon Urban Truck & Bus and Invest inFrance Paris)• PROSPECTING + SUSTLIVE FAIR (UK),April 20 to 22 (in partnership withKinetic Cubed)• NTERSOLAR FAIR (Munich, Germany),June 9 to 11• PROSPECTING IN THE SOLAR SECTOR(China),June 1 to 30 (in partnershipwith ERAI)Photos credits : © www.b-rob.com - © Grand Lyon Jacques Léone - © Depaule PAD Asylum - © Sogelym Steiner - ISSN 2106-6655To receive the free Aderly Newsletterfour times a year or the monthlynewsletter, send your contactinformation to Aurélie MAGNINby postal mail at the address indicated,by fax at +33 (0)4 72 40 57 35,or by e-mail at magnin@aderly.com.Ade r l yLyon Area Economic Development AgencyPlace de la Bourse - 69289 Lyon Cedex 02 - FRANCETel.: 33 (0)4 72 40 57 50 - Fax: 33 (0)4 72 40 57 35 - aderly@aderly.comwww.aderly.com / www.onlylyon.org