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2.8. Bookings are strong for the July and August school holidays,particularly at Sutton on Sea, but even in July and August at Queen’sPark in Mablethorpe, occupancy peaks at 67%. At all other times,occupancy rates struggle to break 20%, except for school holidays.Schools have worked hard to reduce term-time absences and thesefigures may reflect their success in this.2.9. In 2007 a benchmarking exercise showed that our hire fees were lowerthan elsewhere. Therefore in 2008, the complicated pricing structurewas simplified to a standard charge throughout the season and thehigher than inflation increase applied generated more income, but theoccupancy rate was slightly lower.2.10. To further stimulate occupancy levels, prices were frozen at 2008/09levels in 2009/10 and in 2010/11 and, responding to customerrequests, a half-day let was introduced. A promotions campaign wasrun with posters distributed across the <strong>District</strong> and beyond. The JollyFisherman went “on the road” to venues within 60 minutes drive-timeto promote all Coastal activities, making appearances at theLincolnshire Show, Nottingham’s Riviera beach and the RotaryConference in Bridlington. The chalets have had regional and nationalpublicity linked to the Bathing Beauties and the annual Festival.2.11. Freezing the prices and doing more promotions, with more peoplecoming to the coast on “staycations”, seems to have increasedoccupancy rates in 2009/10, with a small drop back in 2010/11.Bookings for 2011/12 are currently as expected for Mablethorpe, but alittle lower than expected for Sutton on Sea. In the last 2 years, therehave been some cancelled bookings with hirers often citing redundancyas the reason. The 2007 user survey and knowledge of current usersshows that the majority of hirers are “regulars” who have had a chaletfor 20-30 years. The increasing age of these customers may be a factorin any reduction in occupancy levels.2.12. This may indicate that, whilst there is a core of loyal users, overallthere is a dwindling market for the chalets. However, the high level ofenquiries about the Bathing Beauties (most of which did not becomebookings), and renewed interest nationally in beach chalets, mayindicate a market for better quality chalets. The 2007 user survey alsosuggested this might be the case. In these circumstances, there isample scope for new private investment in the foreshore.3.0. SUBJECT INFORMATION AND ISSUES/FACTS AND FIGURES3.1. The average annual expenditure per chalet in 2007 was £622.073.2. The average annual expenditure per chalet in 2008 was £494.683.3. The average annual expenditure per chalet in 2009 was £xxPage 94
Responsive Maintenance: Chalets current let by HAE ServiceCCCodeCC Name 2007/08 (Apr-Mar)2008/09 (Apr-Mar)Chalets 1-295313Chalets 1-18532853292009/10 (Apr-Mar)Central Prom Sutton £17,386.01 £5,931.65 £7,521.53Central Prom Mab £1,404.33 £7,791.68 £1,166.83Chalets 78-134 Queen’sPark Mab £2,636.47 £21,167.23 £7,473.99Total £21,426.81 £34,890.56 £16,162.353.4. The biggest cost each year is for responsive maintenance, which variesaccording to the amount of exterior painting required. A significantamount is spent each year repairing vandal damage. Unfortunately, in2009, the level of vandal damage in the early season seems to haveincreased following TV publicity of the chalets opening:Vandal DamageCost Cost Centre NameCentre53135328532953272007/08 (Apr-Mar)2008/09 (Apr-Mar)2009/10 (Apr-Mar)Chalets 1-29Central Prom Sutton £1,407.82 £2,201.81 £2,449.91Chalets 1-18Central Prom Mab £550.00 £340.25 £0.00Chalets 78-134 Queen’sPark Mab £2,449.52 £3,052.05 £1,130.00Beach Chalets 31-45Nth Prom Mab £459.26 £739.80 £71.39£4,866.60 £6,109.53 £3,651.303.5. In 2007 and 2008, the opening season was extended from 17 to 19weeks, but this resulted in increased running costs with no significantincrease in occupancy levels. Given the low demand outside of schoolholidays, and as the chalets are emptied and boarded up during theclosed season, and with staff hired only for the season, it would bevery costly to open the chalets outside the existing season, for examplefor the school <strong>East</strong>er holidays. Equally ad hoc opening, for exampleduring a spell of good weather, would be very costly. Opening earlier orlater could also increase instances of theft and/or vandalism if thefootfall in the area is lower than in the main season.3.6. For the 2011 summer season, prices have been increased slightly tocover the cost of the national rise in VAT, with hires now costing£20.50 per day, £66.65 per week and £948.00 for the whole season.3.7. The income and running costs other than repairs, shown below, includeseasonal staff and cleaning materials, and are scrutinised regularly toidentify potential efficiencies.Page 95
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**2. That the financial context to
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*af) that East Lindsey District Cou
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*****3. That the draft programme id
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APPENDIX AEAST LINDSEY DISTRICT COU
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Agenda Item 5EAST LINDSEY DISTRICT
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• Actively recognise the diverse
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APPENDIX ACHAIRMAN’S FOREWORD ...
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APPENDIX Ao To provide facilities i
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APPENDIX ALouth Pool Meridian LC Va
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APPENDIX AThe Leisure Centre has pr
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APPENDIX A• Developed and impleme
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APPENDIX AFinancial IssuesA £500k
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APPENDIX A4) It is acknowledged by
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Recommendations:That Executive Boar
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1.2. Other organisations support th
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Domestic Burglary +19.4% +71Drug Of
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Assessment, public consultation and
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EXECUTIVE SUMMARYThis is the fourth
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Page 58 and 59: ForewordSince adopting its first Le
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Page 66 and 67: Supporting Viable Culture & Leisure
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Page 100 and 101: Other Running Costs 2007/08 2008/09
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Page 122 and 123: APPENDIX ‘A’Beach Chalet Users
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LIST OF BACKGROUND PAPERS AS REQUIR
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12.0. INCLUDE IF APPROPRIATE AND ON
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CORPORATE SCORECARD (Key Indicators
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IMPROVING ECONOMIC PROSPERITY Appen
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NURTURING OUR DISTINCTIVE AND VIBRA
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REDUCING INEQUALITY TO IMPROVE QUAL
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PUTTING RESIDENTS AT THE HEART OF A
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Corporate Improvement Programme Upd
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1. That the Executive Board be made
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Louth Area Committee28.02.2011That
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Louth Area Committee28.02.2011of au
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Louth Area Committee28.02.2011commi
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Louth Area Committee28.02.2011were
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Alford and Spilsby Area Committee8.
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Alford and Spilsby Area Committee8.
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Skegness Area Committee21.03.2011To
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Skegness Area Committee21.03.2011(N
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Horncastle Area Committee4.04.2011G
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Horncastle Area Committee4.04.2011s
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Horncastle Area Committee4.04.2011f
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