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Public reports pack PDF 6 MB - East Lindsey District Council

Public reports pack PDF 6 MB - East Lindsey District Council

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HEALTH, ARTS & EVENTS ANNUAL DELIVERY PLAN: 2011/2012mix the visitor typein both areasor creating new ones.schools & collegesWhat is theissue/ need?What benefit dopeople need or want?Support Viable Culture & Leisure VenturesNeed to understandcurrent andpotential audiencebetter to targetpublicity.Reduce the<strong>Council</strong>’s subsidy tothe EmbassyTheatre by afurther £50K in2011/12, as thethird year of a 5-year programme tosave £250K.Page 79Promote culturalactivity to supportlocal economy andpersonal wellbeingNew people attendshows. New shows tried.Theatre financially moresecure.Increased income.More varied programme.More regular users.Increased Theatreattendance & income.Business partners reportgood returns.All operations are morecost effective and viablefor the future.What is the scope /scale needed?Feeds local andtourist economyAny viable activity togenerate income andfootfallAny viable activitywhich will reduce costand / or increaseincomeAny regional &national broadcastswhich will promotethe venue & the area.Group bookings forshows, esp lowseason, with room,food, coach & trainproviders.Potential to worktogether or take overthe operationWhat is the bestway to achievethis? How?Make better useof data to analysecurrent market &target newpeople. Use LOV& ACE data &networksResearch othervenues, audiencewishes & viableactivityResearch othervenues. Potentialfor ACE Bid. Talkto LCC officersTarget allprevious hirersnot booked for2011/12.Research allroving broadcastsand contact thesedirectly.Work with localpartners &transportproviders to setup <strong>pack</strong>ages.Work withpartners toexplore optionsWhatresources willwe need?Staff time.Databox info.Data capture.AudienceSurveys.Marketing £Staff timeStaff timeCapital FundingStaff timePrint & <strong>Public</strong>ityStaff timePrint & <strong>Public</strong>ityStaff timeLegal adviceLiaison withpartners.Staff timeLegal adviceWhat do weneed to do?Adopt a morecommercialapproach tomanagingEmbassyTheatre*Increasedaytime & lowseason use ofthe venue*Explore use ofUpstairs Roomeg LibraryDevelopConferenceBrochure &market venueTarget all rovingTV & radioshows to visitEmbassyExploredevelopingPackages egshow & dinner,show & roomExploreopportunitiesfor Harvey’s BarLeadOfficer/sPTS / CFSR / DDSN / SR /DDDDDDSR / JB /CL / DDSN / SR /JBCorporateStrategy5(c), 5(I)5(c), 5(I),5(III)5(c), 5(I),5(III)5(c), 5(I)5(c), 5(I),5(III)Semantha Neal Page 13 04/04/2011

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