Outreach and DevelopmentSportsForce, which secured InspireMark recognition, is acountywide programme to recruit and develop volunteers.Linked to an ongoing programme of coach education, theseprogrammes support a network of Sports Forums across the<strong>District</strong> providing professional and peer advice.Linking with facilities, the Community Sports Coach, Over45’s Activator and Exercise Referral Specialists bring clientsinto facilities to access a varied programme of healthyactivities. Our Healthy Walks programme has recruited 54volunteer walk leaders and established 6 walking groups.Clients to health improvement programmes can self-referor be referred by around 25 partner agencies. All see aHealth Trainer to identify the most appropriate activity forthem, and have a choice of around 25 different activities.Tailoring programmes to individuals and making access easyhas ensured that lots of residents can benefit. The latestdevelopment sees Health Trainers working with clients ofthe Probation Service.The <strong>Council</strong> continues to offer anextensive programme of activities for all ages and abilities,opening up opportunities for those most in need. We haveforged dynamic partnerships to deliver our ambitiousdevelopment programme with Arts <strong>Council</strong> England, SportEngland, Lincolnshire Sports Partnership, Lincolnshire PrimaryCare Trust, Football Foundation, English Cricket Board,Rugby Football Union, DCMS, Inclusive Fitness Initiative,Natural England, Probation Service and Sustrans, as well asinternational partners, providing valuable capital and revenuefunding streams for:nnnnnnnnnnnCommunity sports coaches;Facility and Infrastructure development;Walks organisers and leaders;Cycling programmes;Health Improvement Specialists;Food for Life initiative;Free swimming Initiative;Inclusive Fitness Initiative;Arts Festivals and events including ‘Wolds Words’;England Women’s Cricket Teamevent at the Pavilion, Louth;England Women’s Cricket Teamevent at the Pavilion, Louth Page 56nnnRegional Club T20 at Skegness;Beach Sports Programme;Beach RangersPhysical activity participation has subsequently increasedby 100% to 700,000 visits since 2005. Officers have securedin excess of £5.3M in external funding to support theseachievements. They have also enabled clubs and other groupsto secure over £500k, building their skills and capacityto develop further. At the same time significant serviceefficiency savings have been made.Embassy TheatreFrom wrestling to ice shows, tea dances to blood donorsessions, Strauss to Jethro, the Embassy Theatre is a uniquearts & entertainment venue. Around 85,000 people attendshows each year, with up to 25,000 additional people visitingexhibitions, conferences and other activities. The “goldenticket” scheme, with Rotary Club Skegness, enables Theatregoersto make donations, to provide tickets for those whowould not normally be able to attend, for example providingpantomime tickets for young carers. This has been achievedalongside successfully reducing the operating subsidy by£50k, year-on-year since 2009.Current Challenges& Opportunities<strong>District</strong> Health ProfileBroadly, but not exclusively, those living on the westernside of the <strong>District</strong> experience better health, live longer, aremore physically active than those living on the Coastal side.Drug, alcohol and tobacco use is as prevalent as elsewherein the country. Particularly on the Coast, work is seasonal,low skilled and low paid. Many have no qualifications andsignificant numbers of people claim incapacity benefit. Thebirth rate is falling and many young people leave for highereducation or employment. Future projections show continuedpopulation growth, particularly in older age groups, withmore people living longer, but experiencing poorer health.Comprehensive Spending ReviewThe <strong>District</strong> <strong>Council</strong> will see a 28% budget reduction from2011/12 over a four year period, with the government grantreduction being front-loaded. The forthcoming years willbe very challenging and the <strong>Council</strong> will need to continueto find dynamic ways of delivering more opportunities forresidents to benefit from culture and leisure activity withsignificantly less resource. The financial pressures nowfacing public, private and voluntary services, provides anopportunity to review existing service delivery models, withscope for joint-working, mergers and greater collaborationacross agencies.Leisure ReviewDuring 2009/10, the <strong>Council</strong> undertook a review of its LeisureServices to shape future direction and help in reviewingthe aims and objectives for cultural and leisure activity. Thesummary outcomes from the review include:
Our Business Plan for Culture & Leisuren A need to determine the future facility portfolioand consider rationalisation; some of which canbe achieved through devolving managementof facilities to the local community;n A need for change in the nature of the facilitiesprovided in Mablethorpe i.e. a focus on health andwellbeing will help to address identified deficienciesin community accessible health and fitness facilities;n A need to re-focus facility operation to increase usageand income generation, whilst working closely withdevelopment teams to encourage participation bylow and non-participant groups to improve health;n A need to be clear that any development undertakenis linked to ‘pathways’ for participation in termsof both sport and the arts and that healthdevelopment work is closely aligned to the provisionof opportunities to stay actively involved, overand above any specific programme or activity;n Health development services need to link intoboth sport and the arts given the known benefitsof activity on physical and mental health; andn A need to adopt the most cost effective operation forthe Embassy Theatre, building on subsidy reductionachievements to date, considering the future role of thebusiness including any potential future investment.DCMSThe Department for Culture, Media and Sport (DCMS)Business Plan 2011-2015 sets out the Government’s vision‘to create the conditions for growth in the creative, tourismand leisure economies, removing barriers to innovation andlevelling the playing field. The DCMS emphasises that itwants to play its part in the ‘Big Society’ and for everyone toable to play sport and enjoy their local and national culture.London 2012 and beyondThe 2012 Games offers the opportunity for a powerfullegacy within sport and wider cultural development. The roleof the <strong>Council</strong> Leader as the Lincolnshire 2012 Championcreates an excellent opportunity to gain maximum benefitfor the district. We already have an enviable record involunteer development and recruitment. Events such as theMablethorpe Marathon and SO Festival present opportunitiesthat will cement the volunteer legacy locally and start thenational Legacy Trust cultural agenda, whose first nationalevent, Games Time, will be staged in Skegness in July 2011,drawing all eyes to the <strong>East</strong> Coast.Sport England & Arts and HeritageSport England’s objective is to create a world-leadingcommunity sport environment and its strategy is designedto deliver three major outcomes: ‘Grow’ – increasingregular participation in sport by 1 million adults by 2012-13; ‘Sustain’ – sustaining current sports participation byensuring that participants enjoy a high-quality experience,and working to reduce the drop-off in participation betweenthe ages of 16 and 18 in nine designated sports; and ‘Excel’– ensuring that talent pathways exist for those who have theability to move on to elite programmes and achieve sportingsuccess. The programmes which form “Places People Play” willcontribute to the delivery of these strategic outcomes andwill be potential sources of funding for projects such as theMablethorpe facility development. The underlying principleof the Strategy is to ensure that a sporting culture andinfrastructure is left for future generations.Arts <strong>Council</strong> England (ACE) is maintaining its vision totake great art to everyone. New funding regimes provideopportunities as the old Regularly Funded Organisations cease,moving to 10 year-funded ‘portfolio projects’. Locally, ACE islikely to require organisations in the <strong>East</strong> Midlands to workwith the SO Festival, as a condition of their future funding.Lottery funding continues to be available with new streamsand revised criteria to allow repeat funds to existing projects.School Sports PartnershipsWith the School Sports Partnerships being scaled back; therewill be an immediate reduction of coaching within schoolsand organisation of inter schools competition. There could bebusiness opportunities for the <strong>District</strong> <strong>Council</strong> that need tobe investigated in the local and national context to ensuretheir future success.<strong>Public</strong> Health White PaperThe <strong>Public</strong> Health White Paper sets a wide-rangingframework for health improvement, with an emphasis onpeople taking more responsibility for their own health.Facilities and services, which also support the visitoreconomy, such as cycle routes, walking festivals and leisurefacilities, will play an important role in enabling people tolead active lives and maintain positive mental health. There isa new emphasis on ‘blue’ (waterway) and ‘yellow’ (coastline)spaces for healthy activity, alongside ‘green’ spaces, whichprovides ample opportunity in <strong>East</strong> <strong>Lindsey</strong> to utilise itsnatural resources more effectively. The abolition of PrimaryCare Trusts and development of GP commissioning consortiaprovides the opportunity for district-based services to delivermuch-needed local services, tailored to the needs of the area,whilst meeting national quality standards.Foreshore MasterplanThe <strong>District</strong> <strong>Council</strong> is producing a masterplan through 2011for the future development of the Skegness Foreshore. Thiswill have leisure and culture as a key feature and will be vitalpart of ensuring the <strong>District</strong> becomes a vibrant culture andleisure destination.Policy Changes as lifestyle change ‘Tools’Ongoing central government policy changes such as forexample, recent licensing and planning regulation changeswill provide the ‘tools’ with which the <strong>Council</strong> can seek toencourage and influence those most in need to adopt newlifestyles.County-level Health and Well-Being Boards will be requiredto develop strategies to improve health outcomes andcommission effective and efficient services.Local Enterprise Partnerships will be seeking to raise theprofile of culture through economic and cultural industrydevelopment.Page 57
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**2. That the financial context to
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TABLE OF CONTENTSItemPage No.Introd
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5.0 DATA ANALYSIS(Base data obtaine
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“Not clean enough and very dull a
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APPENDIX ‘A’Beach Chalet Users
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APPENDIX ‘B’Beach Chalet Users
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120: As a first time user for the c
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50: Always had a chalet when we com
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Q14 - If 'No', please explain why?3
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(QP114) the burn hole over the sink
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252: Make sure the bolts are checke
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39: I would like to re-emphasize th
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JKLM9. Reduce health inequalities10
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LIST OF BACKGROUND PAPERS AS REQUIR
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12.0. INCLUDE IF APPROPRIATE AND ON
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CORPORATE SCORECARD (Key Indicators
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IMPROVING ECONOMIC PROSPERITY Appen
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PUTTING RESIDENTS AT THE HEART OF A
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Corporate Improvement Programme Upd
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1. That the Executive Board be made
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Louth Area Committee28.02.2011That
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Skegness Area Committee21.03.2011(N
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