Public reports pack PDF 6 MB - East Lindsey District Council

2.0. BACKGROUND2.1. The business plan for Culture and Leisure follows the trend fromrelevant government departments and other key agencies such asSport England who are now adopting a long-term business planningapproach reviewing progress and refreshing key actions on an annualbasis.2.2. The new business plan has been developed to ensure that the Councilcontinues to have a clear planned approach to culture and leisureactivity across the district with clear aims and objectives to enable theCouncil to achieve its corporate objectives.2.3. The business plan has been written in a way that builds on theachievements to date; highlights current and future challenges andopportunities; and sets out the Council’s vision for culture and leisurein 2015 and its future aims and objectives to achieve the vision.3.0. SUBJECT INFORMATION AND ISSUES/FACTS AND FIGURES3.1. The Business Plan is underpinned by two service annual delivery plans(Sports Facilities and Health, Arts & Events) and sets out how theCouncil will aim to ‘Grow a Strong Cultural Economy’; to ‘PromoteHealth and Wellbeing’; and to ‘Maximise Participation’. These are thethree main aims of the new business plan.3.2. Underpinning the aims are six key objectives:3.2.1. ‘Create a leisure & culture destination to drive regeneration’ - Asa destination offer emerges, there will be a direct economicbenefit to the local area, through visitor spend, in turn stabilisingand increasing year-round employment. The business planidentifies a range of key ‘we will’ actions that will be undertakento achieve this objective.3.2.2. ‘Support viable culture and leisure ventures’ - Having a strongbusiness approach to the delivery of culture and leisure facilitiesin particular, combined with providing support to a network ofviable local culture and leisure ventures will enable the Councilto focus on the direct delivery of a core of high quality venuesenhanced by a network of locally owned activities. This willinvolve the ongoing devolvement of facilities to communityownership where appropriate. The business plan identifies arange of key ‘we will’ actions that will be undertaken to achievethis objective.3.2.3. ‘Raise awareness of the associated health benefits’ - The PublicHealth Strategy for East Lindsey will drive the ‘Lifestyle’ concept,ensuring that facilities and physical activity programmes work inPage 47