Public reports pack PDF 6 MB - East Lindsey District Council

APPENDIX AAs at 25.10.10, membership figures were recorded at 1,803.Appendix 4 provides a breakdown of fitness membership salesachieved.The Centre has very recently began to phase in its Exercise ReferralProgramme which is being ‘pump-primed’ with funding from severalhealth agency partners. Appendix 5 provides a summary of howthat scheme will work. The scheme is not part of the HEELERSprogramme which is a coastal area based NHS funded programme.The scheme has potential to significantly increase throughput andmembership as well as participants health and lifestyleimprovements. The fitness team presented to the DiabetesClinicians seminar on 9 th November by way of launching theprogramme.Appendix 6 sets out the planned approach to the marketing theCentre whilst Appendix 7 includes a summary of marketing activityundertaken since the centre opened. This identifies all media typesused to promote the new facility, examples of the marketing andpromotional material produced will be available for the 6 thDecember Scrutiny meeting.Since opening in early February 2010 the MLC has recorded:70 Complaints;50 Compliments; and59 Suggestions/Observations.Member focus groups have been conducted by the CentreManagement Team at six months of opening. These were wellreceived, well attended and resulted in useful feedback leading to anumber of operational improvements and increased customer /member satisfaction. Comprehensive Exit Surveys are now beingplanned for the first quarter of the New Year.Improvements / actions resulting from customer feedback include:• Baby seats installed in all family changing rooms;• Baby play pen provided in the wet side changing village;• Newspapers & reading material provided in rest areas;• Swim costume spin drier provided in vanity area;• Drinks fountain provided in the Fitness Suite;• TV subtitles displayed in Fitness Suite;• Significantly increased merchandising and retail of swimmingequipment;• Increased exercise class programme & provided high qualitytuition & coaching;• Developed and implemented a junior fitness membership offer(11-15yrs);9Page 25