Public reports pack PDF 6 MB - East Lindsey District Council

5.0 DATA ANALYSIS(Base data obtained from this exercise is attached at Appendix ‘B’)(Please note that respondents are classed as those answering a question and thepercentages of respondents given are calculated excluding from the base those who didnot answer that particular question).Where percentages are rounded to whole numbers the total for a particular questionmay be 99% or 101%5.1 HIRER PROFILE5.1.1 Overall, the majority of respondents made one booking per year, this wasparticularly evident for weekly bookings with 77% of respondents being in thiscategory.5.1.2 Overall, the majority of respondents (54%) made their booking in person with39% booking by telephone.5.1.3 If an internet booking system were available almost 51% overall intimated thatthey would use it.5.1.4 Overall, 96% of respondents were likely to be hiring a chalet in 2008.5.1.5 Overall 96% of respondents considered that the Council should be responsible forproviding the chalets for hire and 38% would not visit the area if they were notavailable.5.2 PUBLICITY AND PROMOTION5.2.1 Respondents were asked to identify how they found out that chalets wereavailable for hire, response were as follows:Other 47%Word of mouth 28%Tourist Information Centre 20%Holiday Guide 8%Advertising Poster 5%Internet 1%Newspaper Advert 0%5.2.2 The main ‘other’ responses were from people who had previously hired chaletsover many years.5.3 BOOKING SYSTEM AND KEY COLLECTION5.3.1 Overall, 72% found the booking system ‘very easy’ and ranged from 77% forQueens Park site hirers to 65% for Sutton-on-Sea hirers.2Page 114