Astronomically - Oculum-Verlag

More documents

Recommendations

Info

4 PrintCirculationAudience & Circulation• Print run: 10,000• Subscribers:3,000• Retail sale: 3,500• Specimen andpromo copies: 800Point of Sale• Retail:2,500Newsagents: 50%Book stores: 27%Supermarkets: 8%Petrol stations: 4%Others: 11%• Station bookshopsincluding airports: 300• Telescope retailers: 15SwitzerlandAustria7%6%Stations/Airports (DE)19%Our ReadershipInterstellarum is the leading magazine for practical astronomy. Our readership consistsof a well-balanced mix of both novices as well as seasoned experts in the field of amateurastronomy. Exhibiting a particularly high affinity for modern technology, our readers arewell equipped and well-funded – an ideal target audience for your astronomical products.95% of all readers own at least one telescope and 81% at least one pair of binoculars.The Perfect MixtureThe interstellarum readership is made up ofone third novices and two thirds seasonedamateur astronomers:• 68% are seasonedamateurs• 23% describe themselvesas novices• 5% are experts intheir specialty• 3%are primarily interested intheoretical astronomyExperience CountsMore than half of our readers has beenexcercising their hobby for over 10 years!• 55% more than 10 years• 25% 3 to 10 years• 17% 1 to 3 years• 2% less than oneyear5% 3%23%68%2%17%55%25%Optics FirstOur readers own more than 13,000 telescopesand over 4,000 pairs of binoculars.• 95% own telescopes:7% own more than 523% own 3 to 544% own 2 or 323% own one81% own a pair of binocularsWell EquippedOur readership exhibits a high affinity fortechnology:• 59% use notebook computers• 57% use desktop computers• 42% engage in webcam-photography• 40% engage in DSLR-photography• 23% engage in photography with digitalcompact cameras• 21% engage in CCD-photography• 18% engage in classic photography withanalogue film68%Retailers (DE)Well-FundedEvery year, our readers invest 4.5 millionEuros on astronomy:• 6% spend more than 3,000€ per year• 17% spend 1,000€ to 3,000€ per year• 30% spend 500€ to 1,000€ per year• 35% spend 100€ to 500€ per year• 8% spend less than 100€ per year6%: > 3,000 €17%: 1,000 € to 3,000 €30%: 500 € to 1,000 €35%: 100 € to 500 €8%: < 100 €Data basis: interstellarum Readers' Poll 2007
Online5Newsletter & WebsitePriceFree of chargeinterstellarumAstronomy NewsletterThe Largest German-language OnlineNews Service on Astronomy:• Up-to-date information on celestialevents• Observation tips for amateurastronomers• The latest science news• Introduction of new products• Events and people• Information for readers of interstellarumExceptional acceptance:The interstellarum newsletter isread regularly or always by 90% ofour more than 7,700 subscribers.Publication Frequency• Bi-weekly• Special issues as indicatedby current eventsCirculation• More than 7,700subscribers• 200,000 views per yearLinks• www.interstellarum.de/newsletter-archiv.aspinterstellarum.deThe Online Resource Site onAstronomy:• Up-to-date news• Two-month previews with sky maps• Images taken by our readers onsonneaktuell.de, planetenaktuell.de andkometenaktuell.de• Extensive help pages for beginners• Support for subscribersPriceFree of chargeCirculation• 50,000 visits per month• 120,000 page impressionsper monthLinks• www.interstellarum.de
Page 1 and 2: AstronomicallygreatMarketing !Media
Page 3: Print3interstellarumPriceAnnual sub
Page 8 and 9: 8 Ad PlacementRestrictionsAd Format
Page 10 and 11: 10 Ad PlacementImportantDates & Dea
Page 12: 12PublisherContact & GTCOculum-Verl

Astronomically - Oculum-Verlag

Create successful ePaper yourself

Delete template?

Save as template?