New products launched in <strong>2005</strong>/<strong>06</strong>In <strong>2005</strong>/<strong>06</strong>, the Phonak Group successfully introducedseveral new products, on a worldwide basis:eXtra, the successor to Phonak’s established entry-level MAXXproduct line, provides noticeably better clarity, comfort, anddesign and offers unrivalled performance features in this class.Unison, the entry-level product line of Unitron Hearing,has further been refined. Unison 6 and 3 are now available in aminiaturized, easily adaptable Moda version as well.Eleva, the newest product line in the business class, deliversa significantly improved hearing experience and maximum easeof use and comfort.microSavia, a tiny and attractive hearing systems for openfitting has all the advantages and winning features of Savia.More new products already launched in 20<strong>06</strong>/07The Phonak Group recently launched a number of newproducts that will boost sales in 20<strong>06</strong>/07. The most relevant ofwhich are:microPower, the miniature hearing system for people withsevere hearing impairment.Indigo, the new flagship product in the premium segmentfrom Unitron Hearing.Verve, the world’s most exclusive hearing system.MicroMLxS, MicroBoom and Campus SX, the completelyupdated offering for schools in the wireless communicationsystems segment.Additional product launches are planned during the courseof the 20<strong>06</strong>/07 financial year.Future product opportunitiesIn the future, we will continue to focus on the successfactors of our business, such as fundamental research in audiology,wireless communication, ultra-low power electronics,and state-of-the-art software technologies. We are confidentthat the results of our more long-term research activities willbe visible over the coming years in products which will set theindustry standard for performance, “device intelligence“, andease of use. Phonak is well prepared to remain one of the mostinnovative companies in the hearing instrument industry.New Technologies and Products13
OPERATIONS AND STAFFOperationsWithin operations – which includes purchasing, logistics,manufacturing, quality, and IT – one of the priorities in <strong>2005</strong>/<strong>06</strong>was to optimize product costs. Furthermore, the focus wason building up production to meet demand for many recentlylaunched products and the associated transfer of productionto the PALIO platform.Production sites and processesDuring <strong>2005</strong>/<strong>06</strong>, the Phonak Group significantly expandedits production capacities and pushed ahead with the division oftasks between the two main manufacturing sites – Stäfa inSwitzerland and Suzhou in China.The establishment of the Chinese production facility was animportant step to reduce product costs on a sustainable basis.During the financial year we also adapted our logistics conceptto the new manufacturing structures and switched to directdistribution. At present, we are continuing to optimize goodsflows and production processes as well as to improve costefficiency in the design stage.StaffThe Phonak Group employed 3,428 people as of March 31,20<strong>06</strong> (prior year 2,926). This total was allocated among researchand development 214 (prior year 188), operations 1,624 (prioryear 1,439), and sales, marketing, and general and administration1,590 (prior year 1,299). Major staff increases were made insales, marketing, and general and administration to increasemarket coverage through direct sales representatives and tosupport the many strategically important product launches, andin operations, to create new posts to keep up with the expansionof the Group’s sales volume.14Operations and Staff
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