Market Assessment Worksheet

Market Assessment ChecklistCountry Name:________________________________________________________Use the notes column to track specific details.A score of 1 to 5 in each “Score” column will assist with comparing potential markets.Criteria Notes ScoreDemographics/Basic CountryCharacteristicsPopulation: Size, GrowthPopulation: %Urban/RuralPopulation: % women, % under 18Climate/GeographyDistance from U.S.: Ease to VisitMarketPoliticsPolitical System/IdeologyPolitical StabilityLaws/AttitudesRegardingInternational Trade/ImportsEconomicPlans/Stability/DevelopmentQuality and Stability of Relationshipwith U.S. GovernmentEconomyGrowth: GDP, per capita incomeDependency on/Role of ForeignTradeCurrency: Stability, Controls,AvailabilityPersonal Expenditure: DisposableIncome, Spending PatternsBanking: Finance, InternationalPaymentsSocietyChanging DemographicsLiteracy/EducationFamily Size/Composition% Employed and % FemalesEmployedCultural/Societal/Religious ValuesLanguage

MarketTariffs/QuotasNon-tariff BarriersPreferentialTradeAgreements/WTOImport RegulationsDocumentation and CertificationPatent, Trademark, Antitrust andAdvertising LawsCultural Business PracticesProductQuantity/Value/Trends of Import ofProductCustomer Need/Desire to PurchaseCustomer Acceptance of ProductLocal CompetitionCompetition from ImportsConsumer Acceptance of ImportsProduct Formula, Contents,ReformulationMeasuring SystemsPackagingLabelingPricingShippingOptions/AvailabilityShipping RatesChannels of DistributionImport ChannelsDistribution ChannelsNeed in-country agent?Infrastructure: CommunicationInfrastructure: Transportation,StorageMedia: Product AdvertisingMarketing Tie-InsOther Sectors: HRI, Wholesale,Ingredients*Marketing OpportunitiesUSDA-FAS In-Country OfficeState/RegionalTradeGroup/Industry Office or SupportTrade Shows, Missions and EventsUSDA-FAS Promotion Opportunities

(Foreign Buyers List, Trade Leads,Buyer Alerts)LocalIndustry/ImporterOrganizations* Worksheet largely assumes retail products. Products that target the ingredient, wholesale orhotel/restaurant/institution (HRI) industries would have additional considerations such as localmanufacturing capacity, tourism, etc.