MTR* Advertising Christmas Package 2010

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Entitlements Descriptions Display PeriodGold SponsorChristmas GalleriaChristmas Trackside Bulkhead1 x Poster on Wall at Causeway Bay Lower Platform, togetherwith Christmas Jingle at the GalleriaLogo exposure on Bulkhead at each of the below tracks:1) Hong Kong – Track to Tung Chung2) Mong Kok – Track to Tsuen Wan3) Kowloon Tong - Track to Tiu Keng Leng4) Central – Track to Tsuen Wan5) Taikoo – Track to Sheung WanDec 1 – 28 (4 weeks)Dec 2 – 29 (4 weeks)FeatureAdsShared EntitlementsJCDecaux ChristmasPromotional Material5 trains x Enlarged Sticker Next to Saloon Window(half trains - 5 x 56 stickers, 1 train on Island line and 4 trainson other lines)Any 3 weeks betweenweek 48 – 521 x Logo exposure on Trackside 12-sheet Network Nov 27 – Dec 24 (4 weeks)10Remark:(1) For size and specifications of the Poster On Wall at Christmas Galleria, please refer to the appendix.(2) Number of logo exposure on Bulkhead varies with the length of each track and is subject to confirmation.
Silver SponsorEntitlements Descriptions Display PeriodChristmas Galleria1 x Poster on Wall at Causeway Bay Lower Platform, togetherwith Christmas Jingle at the GalleriaDec 1 – 28 (4 weeks)PosterAdsShared EntitlementsJCDecaux ChristmasPromotional Material1 x Dual Consecutive Escalator Crown Network(126 pairs)Any 3 weeks betweenweek 48 – 521 x Logo exposure on Trackside 12-sheet Network Nov 27 – Dec 24 (4 weeks)11Remark:(1) For size and specifications of the Poster On Wall at Christmas Galleria, please refer to the appendix.
Page 3: Highlight - Special ExecutionChrist
Page 6 and 7: Highlight - Exposure MaximizerChris
Page 8: Standard Ad - Mass CoverageEntitlem
Page 13 and 14: Appendix - Location MapChristmas Zo
Page 15 and 16: Appendix - Size & SpecificationsLog

MTR* Advertising Christmas Package 2010

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