MTR* Advertising Christmas Package 2010

Highlight - Special ExecutionChristmas Zone in Mong Kok StationMagnets on the Christmas treeMock up for reference only, final creative to be confirmed.3Decorated with festive elementsA Christmas tree with magnets to give away

Highlight - Exposure MaximizerChristmas Galleria at Causeway Bay StationMock up for reference only, final creative to be confirmed.5The Galleria in Causeway Bay Station Lower Platform will be decorated to set the festive mood.Advertisers’ Poster on Wall and JCDecaux Christmas deco. will be arranged alternately alongthe Galleria, Christmas Jingles will be broadcast to strengthen the atmosphere.

Highlight - Exposure MaximizerChristmas Bulkhead at main shopping districtsMock up for reference only, final creative to be confirmed.6Logo exposure on the Bulkhead on the track in:HHong Kong, Mong Kok, Kowloon Tong, Central and Taikoo Stations

Highlight - Mass CoverageTrackside 12-sheet with logo exposureMock up for reference only, final creative to be confirmed.7Trackside 12-sheet will be distributed throughout the MTR network.Advertisers’ logo will be placed in the Christmas themed poster.

Standard Ad - Mass CoverageEntitlements for different packagesPackage A:OR4-sheet Frequency Network (185 panels)Trackside 12-sheet Special Network (130 panels)Package B: Package C:8Enlarged Sticker Next to Saloon Window (5 half trains)Dual Consecutive Escalator Crown Network (126 pairs)

Entitlements Descriptions Display PeriodGold SponsorChristmas GalleriaChristmas Trackside Bulkhead1 x Poster on Wall at Causeway Bay Lower Platform, togetherwith Christmas Jingle at the GalleriaLogo exposure on Bulkhead at each of the below tracks:1) Hong Kong – Track to Tung Chung2) Mong Kok – Track to Tsuen Wan3) Kowloon Tong - Track to Tiu Keng Leng4) Central – Track to Tsuen Wan5) Taikoo – Track to Sheung WanDec 1 – 28 (4 weeks)Dec 2 – 29 (4 weeks)FeatureAdsShared EntitlementsJCDecaux ChristmasPromotional Material5 trains x Enlarged Sticker Next to Saloon Window(half trains - 5 x 56 stickers, 1 train on Island line and 4 trainson other lines)Any 3 weeks betweenweek 48 – 521 x Logo exposure on Trackside 12-sheet Network Nov 27 – Dec 24 (4 weeks)10Remark:(1) For size and specifications of the Poster On Wall at Christmas Galleria, please refer to the appendix.(2) Number of logo exposure on Bulkhead varies with the length of each track and is subject to confirmation.

Silver SponsorEntitlements Descriptions Display PeriodChristmas Galleria1 x Poster on Wall at Causeway Bay Lower Platform, togetherwith Christmas Jingle at the GalleriaDec 1 – 28 (4 weeks)PosterAdsShared EntitlementsJCDecaux ChristmasPromotional Material1 x Dual Consecutive Escalator Crown Network(126 pairs)Any 3 weeks betweenweek 48 – 521 x Logo exposure on Trackside 12-sheet Network Nov 27 – Dec 24 (4 weeks)11Remark:(1) For size and specifications of the Poster On Wall at Christmas Galleria, please refer to the appendix.

Appendix - Location MapChristmas Zone at Mong Kong Station Exhibition SiteTo Entrance CLangham PlazaTo Entrance AConcourse Hotel / Dynasty TheatreChristmas Zone3.92mExh4.76mTo Entrance DArgyle Centre / Sincere PodiumTo Entrance BPioneer Centre / Trade Ind. Dept Tower12LegendAExhExitExhibition Site

Appendix - Location MapChristmas Zone at Tsim Sha Tsui Station Exhibition SiteChristmas ZoneA1Kowloon Park2.4mExh4.5mHumphreysAvenueA2BCameron RoadD1Nathan Road / Mody RoadA2HumphreysAvenue13LegendAExhExitExhibition Site

Appendix – Size & SpecificationsPoster On Wall at Causeway Bay Christmas GalleriaMeasurement:Applications:Color:Resolution:1700mm(L) x 5950mm(w) (For Slant Platform)2000mm(L) x 5950mm(w) (For Flat Platform)Illustrator CS2 / Photoshop CS2 / Freehand MX(Please convert all typefaces into outlined graphic / path)Process Color (Please provide logo with process color details)100 dpi (File size should be at least 200MB)14Remark:(1) Please also attached a jpg file of final artwork for our reference.

Appendix – Size & SpecificationsLogo SpecificationMeasurement:Applications:Color:Resolution::400mm(L) x 400mm(w) (Maximum area)Illustrator CS2 / Photoshop CS2 / Freehand MX(Please convert all typefaces into outlined graphic / path)Process Color (Please provide logo with process color details)300dpi15Remark:(1) Please also attached a jpg file of final artwork for our reference.

Important NotesDon’t miss this opportunity!Booking Deadline: 15 November 2010Material Deadline: 19 November 2010Contact our sales team for more detailsTel: (852) 2111 0111Email: info@jcdecaux.com.hk16