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Customer storyMercedes-Benz Vansthe J.L.King delivers, in person,to as far north as Deniliquinand across to Bendigo, Ballaratand Shepparton. On average,clocking up hundreds ofkilometres along the way. Inturn, reliability is crucial.“Our previous fleet of FordTransits continuously brokedown and, unfortunately,the service was pretty bad,particularly when you considerthat we were often left strandedon the side of the road. We’dhad one Mercedes-Benz modelat the time as well, which, onthe other hand, didn’t give usan ounce of trouble and that’swhy we ended up going forthe Sprinters. We were simplylooking for something morereliable and better after-salesservice and care.“Poyser Motors in Bendigohave been fantastic,” continuedRobertson. “Their service andhelp along the way have beensecond to none. The key thingfor our business has been thefact that, whenever we get anyone of the fleet serviced, thedealership supplies us withanother vehicle, which, youcan imagine, is vital for us,given the amount of deliverieswe do. And they certainly havea presence on the road, andthat’s for sure.According to Poyser MotorsSales Manager, Mark Doyle,customer service has played ahuge part in the ongoing, longtermrelationship with J.L.King.“Whenever J.L.King comein for any type of visit to thedealership, we provide themwith a loan van while ever theother vehicle is off the road,”said Doyle. “As you’d expect,from a customer-service pointof view, we do everything wecan to ensure that there is nodisruption to their business,from our end.”Purveyors of produceReliability is king for leading fruit and veg wholesalerJ.L.King & Co has a richhistory. It’s a lineage thatcan be traced back to Bendigoat the turn of the 20th Century.Michael and DeanneRobertson purchased the longrunningcompany in 1996, bothbeing very hands-on in the dayto-dayrunning of the business.Now based in Golden Square,Central Victoria, the fruit andvegetable wholesaler supplies adiverse clientele – supermarketssuch as IGA, retail outlets,restaurants, hotels, hospitals,health-care groups and caterers– throughout Victoria andsouthern New South Wales.The other part of the businessinvolves supplying salads allaround Australia, includingQueensland and Tasmania. Intotal, J.L.King employs aroundsome 50 locals.“We pretty much have upto five Sprinters on the roadat any one time,” said DeanneRobertson. “Being able tocarry pallets is crucial to ourbusiness, which is why theSprinters work so well for us.We have one long-wheel-base,which can carry up to threepallets. The rest are shortwheel-base,which can carryup to two.”The business’ five drivers cancover considerable distanceson any given day, given that5 Love Your Work March|2012 Love Your Work March|2012 6