ALEX & Kid Concoctions Teach Kids The Science - Alex Toys

NEWS RELEASE
ALEX ® & Kid Concoctions ®
Teach Kids The Science Of Fun!
Contact Elin Friis Kabo
Director of Communications
(201) 244-3364
ekabo@alextoys.com
Toy Fair #2121
[Northvale, NJ – February 12, 2012] – From growing multicolored crystals to erupting volcanoes,
young scientists will have a blast with 8 new products from ALEX ® & Kid Concoctions ® . Play with amazing
color-changing putty or squeeze and stretch glowing and metallic slime! The co-branded products,
combining scientific play and experimentation with art, let kids mix up wacky fun right at home!
Grow a Crystal Dino
See crystals grow in a few
magical minutes! Includes
precut and colored paper
dino, palm tree and bush,
magic crystal liquid. 2
plastic trays and easy
instructions. For ages 6+.
$9.95
Grow Glow Snow
Make instant snow that glows in the dark!
Just add water! Expands to 100 times its
size! Reuse again and again! Includes 1.4
oz. of instant glowing snow powder and
easy instructions. For ages 6+. $9.95
Erupt A Volcano
Make your own volcanic
eruption! Just mix the 2
lava powders together,
drop in water and watch
all the fun! Enough lava
powder for over 10
eruptions. Includes a 2
tiered plastic volcano,
2 dinosaurs, 2 lava
powders. Pipette, spoon,
2 resealable bags and
easy instructions.
For ages 6+. $9.95
Mix ‘n Blast Volcano Play Set
A volcanic landscape that’s totally prehistoric! Just mix the 2 lava powders,
squirt in water with the injector and watch it erupt! Refill your volcano over
20 times. March 3 plastic dinos through the black slime pit! Includes
plastic volcanic landscape, 3 dinosaurs, 2 lava powders, injector, black
slime, 4 googly eyes, plastic lava shovel, 2 resealable bags and easy
instructions. For ages 6+ $13.95
®
More

Magic Crystal Dinoland
Grow a magical crystal dinosaur
wonderland! See crystals form in
minutes! Includes precut and colored
paper stegasaurus and T-rex, volcano
and tree, magic crystal liquid 2 fl oz.,
plastic tray, paper grass
cutout and easy instructions.
For ages 6+ $13.95
Color Changing Putty
Amazing putty changes color when you mold it!
Comes in 3 colors: green that changes to yellow,
purple that changes to pink and blue that changes
to white.Sold in a display. 1 oz. each.
For ages 6+. $6.95 each.
Glowing Slime & Metallic Slime
It’s always time for slime! Counter display holds
green and orange glow in the dark slime and
gold and silver metallic colors, 4.6 oz. each.
For ages 6+. $3.95 each.
About ALEX ®
From its beginnings in 1986 with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX ® has grown into the
preeminent manufacturer of children’s creative products having designed and produced over 1,000 items in expanded categories of
toys: imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture, Rub A Dub ® and, Tub Tunes ® , bath toys,
ALEX Little Hands ® preschool products, and ALEX Jr. for baby.
ALEX ® products are sold in over 80 countries in the upscale specialty market through a myriad of retail stores, catalogs and
websites. Over 50 million products have been sold in the last 10 years. For more information on these outstanding toys, please visit
www.alextoys.com or www.facebook.com/alextoys.
About Kid Concoctions ®
Kid Concoctions ® was started in 1991 by founders John and Danita Thomas. They have shared the projects they created for their own
children on over 300 national television appearances. They have hosted record-breaking national pledge specials on PBS and are
often featured on QVC. Their first award-winning book, “The Ultimate Book of Kid Concoctions” has sold over 4 million copies worldwide.