What We Know About the Business of Digital Journalism

More documents

Recommendations

Info

Columbia Journalism School | Tow Center for Digital JournalismChapter 6Aggregation: ‘Shameless’ – and EssentialThe arguments about companies like Huffington Post mask the reality that aggregationhas long been a feature of the journalism business, and one that almostevery news provider engages in today in some fashion. It makes economic senseto create and enrich content by linking to material that appears elsewhere, andaggregation is among the cheapest and most efficient ways to get users.• Companies discussed: Huffington Post, AOL, Google, Yahoo, New YorkMagazine, NewserChapter 7Dollars and Dimes: The New Costs of Doing BusinessThe notion of “trading dollars for dimes” captures the impact of digital distributionon the economics of the news business. Without having to make the steepinvestment that used to be required to launch a media business, low-cost local ortopical sites have found it easier to build audiences. Legacy news producers facea trickier challenge: to cut costs and boost online revenue while trying to protecttraditional advertising sources.• Companies discussed: CT Mirror, Journal-Register, Breaking Media,Business Insider, The Atlantic, Detroit Free Press, Detroit NewsChapter 8New Users, New Revenue: Alternative Ways to Make MoneyMedia companies that successfully make the transition to the digital world aredeveloping new businesses and twists on old ones. These include selling marketingservices to advertisers, beating Craigslist at its own game and broadeningtheir sales beyond their own sites.• Companies discussed: Houston Chronicle, KSL.com/Deseret News,McClatchy, Izea, Groupon, The Atlantic, FacebookExecutive Summary 135
The Story So Far: What We Know About the Business of Digital JournalismChapter 9Managing Digital: Audience, Data and DollarsEvery digital news organization faces relentless competition; some do betterthan others through high-quality management. Because digital news productsare in a state of flux, it is critical for news companies to understand dataand respond quickly. Hiring and compensation of journalists have been mademore complicated as metrics have entered the picture. Some media companiesare developing programs to encourage advertisers and marketers to contributecontent directly in ways that wouldn’t have been countenanced in the past.• Companies discussed: Huffington Post, AOL, CNNMoney, LIN Media,Forbes, Tumblr, GQ136
Page 1 and 2:
The Story So FarWhat We Know About
Page 3 and 4:
Columbia Journalism School | Tow Ce
Page 5 and 6:
Page 7:
Page 10 and 11:
The Story So Far: What We Know Abou
Page 12 and 13:
Page 14 and 15:
Page 16 and 17:
Page 18 and 19:
Page 20 and 21:
Page 22:
Page 25 and 26:
Page 27 and 28:
Page 29 and 30:
Page 31 and 32:
Page 33 and 34:
Page 35 and 36:
Page 37 and 38:
Page 39 and 40:
Page 41 and 42:
Page 43 and 44:
Page 45 and 46:
Page 47 and 48:
Page 49 and 50:
Page 51 and 52:
Page 53 and 54:
Page 55 and 56:
Page 58 and 59:
Page 60 and 61:
Page 62 and 63:
Page 64 and 65:
Page 66 and 67:
Page 68 and 69:
Page 70 and 71:
Page 72 and 73:
Page 74 and 75:
Page 76 and 77:
Page 78 and 79:
Page 80 and 81:
Page 82 and 83:
Page 84 and 85:
Page 86 and 87:
Page 88 and 89: Columbia Journalism School | Tow Ce
Page 120: Columbia Journalism School | Tow Ce
Page 123 and 124: The Story So Far: What We Know Abou
Page 140: Columbia Journalism School | Tow Ce
Page 143: The Story So Far: What We Know Abou
show all

What We Know About the Business of Digital Journalism

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?