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What We Know About the Business of Digital Journalism

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Columbia <strong>Journalism</strong> School | Tow Center for <strong>Digital</strong> <strong>Journalism</strong>20 When LIN reports its “digital revenue,” it combines new-media sales with retransmission feesfrom cable companies in <strong>the</strong> sum. Based on discussions with Barry Lucas, a senior vice presidentat investment firm Gabelli & Co., who covers LIN, <strong>the</strong> authors estimate that half <strong>of</strong> <strong>the</strong>“digital revenue” represent new-media sales and half is retransmission fees.Managing <strong>Digital</strong>: Audience, Data and Dollars 127

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