What We Know About the Business of Digital Journalism
What We Know About the Business of Digital Journalism
What We Know About the Business of Digital Journalism
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The Story So Far: <strong>What</strong> <strong>We</strong> <strong>Know</strong> <strong>About</strong> <strong>the</strong> <strong>Business</strong> <strong>of</strong> <strong>Digital</strong> <strong>Journalism</strong>It may be most useful to resist <strong>the</strong> temptation to think about digital journalismeconomics in terms <strong>of</strong> moving an old business model to a new realm. Thecommon thread in <strong>the</strong> strategies described in this chapter is that <strong>the</strong>y demonstratean embrace <strong>of</strong> <strong>the</strong> Internet, ra<strong>the</strong>r than an attempt to subjugate it tolegacy business models.When viewed that way, <strong>the</strong> Internet isn’t a friend or an enemy. It’s reality.1 “The <strong>We</strong>b Is Not a Selling Medium,” Art Bin, August 1998. http://bit.ly/eQcBwa2 Sweeney’s bio is at http://bit.ly/i06QiK3 Jeremy Peters, “Newspaper Circulation Falls Broadly but at a Slower Pace,” New York Times,Oct. 25, 2010, http://nyti.ms/ey8hHC and AdAge circulation data, http://bit.ly/fwgh8k4 “ReachLocal Reports 44% Annual Revenue Growth for 2010,” ReachLocal website,Feb. 15, 2011. http://bit.ly/fdkpSK5 “Local Media Reach: 2010,” Internet Broadcasting, Jan. 26, 2011. http://bit.ly/eWo2SF6 Sarah Jane <strong>We</strong>aver, “Deseret News set to lead, innovate,” Deseret News, Sept. 1, 2010.http://bit.ly/ewGLJy7 Ibid.8 Tom Harvey, “Tribune to press ahead in face <strong>of</strong> News changes,” Salt Lake Tribune,Aug. 31, 2010. http://bit.ly/es3QnY9 KSL.com firearm survey was active in March and April 2011 at http://bit.ly/hO809N10 “DMC unveils new digital media and broadcast operating divisions,” KSL.com, Sept. 10, 2009.http://bit.ly/fQkmjg11 “Newspaper Next: Blueprint for Transformation,” American Press Institute, 2006.http://bit.ly/iewNO812 Felicity Barringer, “A General Whose Time Ran Out,” New York Times, March 15, 2000.http://nyti.ms/hRArcp13 “Disrupting Class: How Disruptive Innovation Will Change <strong>the</strong> Way <strong>the</strong> World Learns,”Dec. 3, 2009. http://bit.ly/hPlWln14 “Clark Gilbert’s Session at Borrell Associates’ Local Mobile Advertising Conference2010—Dallas, TX,” Borrellassociates.com, http://bit.ly/fBlSFD; Gilbert speaks about KSL.com’s revenue around 14:30 into <strong>the</strong> video. The figure has since been updated by <strong>the</strong> company.15 CareerBuilder: Pr<strong>of</strong>ile—History. http://cb.com/fhfMTe16 Press Release, “McClatchy Reports Fourth Quarter 2010 Earnings,” Feb. 8, 2011.http://bit.ly/hsfERQ116