The cost of Macmillan services - Macmillan Cancer

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What is this document for?When people support Macmillan they want to know that their donations make a difference to thelives of people affected by cancer. It’s vital we demonstrate the impact Macmillan makes. Givingpeople the facts and figures of how our donor’s money translates to more people helped (our reach)- as well as how much money we are able to leverage for people affected by cancer - helps us togain and keep supporters.The examples in this factsheet need to be:phrased appropriatelyfactually correctclear and not misleadingsomething that can be easily confirmed.Where might we use this information?stories in all Macmillan internal and external publications and mediaemails or letters to events participantspresentations to prospective legacy supportersmeetings with high-value / philanthropic donorscorporate charity of the year / partner pitchesdirect mail appeal packsmarketing campaignstrust or statutory body funding applications.Some of the information in this factsheet gives average reach figures for our indirect services, suchas our Macmillan Nurses. If you need to quote specific reach figures for specific posts or servicessuch as a specific Macmillan Nurse or a specific Macmillan Cancer Information & Support Service,you should contact the relevant local Macmillan Development Manager to discuss theappropriateness of doing this.1Questions about living with cancer?Call the Macmillan Support Line free on 0808 808 00 00 or visit macmillan.org.ukMacmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). A company limited by guarantee.Registered company in England and Wales (2400969) and the Isle of Man (4694F). Registered office: 89 Albert Embankment, London SE1 7UQ.
2How to use this fact sheetPlease use the data as it appears on this document. Rounding up or down to the nearest 1,000,5,000, 10,000, 100,000 or 1,000,000 etc to make messages clearer is permitted. However, pleasetry and use an additional approximating word such as ‘approximately’ , ‘about’ , ‘over’, ‘more than’,‘less than’ or ‘under’ in these circumstances. Please note that some audiences, for examplecorporate partners, may prefer to see precise figures.Please be aware that there is overlap inherent across the service offering reach figures – this isbecause a person affected by cancer can often access more than one Macmillan service in a givenyear. Our overall reach in the headline figures take into account the overlap.Please remember: many of our audiences may not know what support our services offer. So justsaying that ‘our patient-facing Macmillan Nurses helped over 433,000 cancer patients in 2011’ is notenough. It is important that you also describe what is so special about our services. Therefore, if forspace reasons any of the stats that follow do not also describe the support provided, please useinformation from the supporting paragraph above it.A similar fact sheet to this one called “The cost of Macmillan’s services” is also available and maybe helpful to use alongside this fact sheet.For Macmillan staff only:A detailed Excel spreadsheet with detailed derivations of the stats in this fact sheet is available forMacmillan staff.We also hold data on the depth of reach (level of intervention) and data on how the reach breaksdown by type of person helped (person with a cancer diagnosis, carer, family/friend/colleague, etc).If you’d like to see the detailed spreadsheet, please contact Matthew Steele, Projects Manager, inthe Intelligence & Research team at Macmillan UK Office (msteele@macmillan.org.uk).Questions about living with cancer?Call the Macmillan Support Line free on 0808 808 00 00 or visit macmillan.org.ukMacmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). A company limited by guarantee.Registered company in England and Wales (2400969) and the Isle of Man (4694F). Registered office: 89 Albert Embankment, London SE1 7UQ.
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Page 5 and 6: 4Total reach across all our service
Page 7 and 8: 6Macmillan ‘source of support’
Page 9 and 10: 8A Macmillan bereavement scheme inv
Page 11: 10Macmillan website (support sectio

The cost of Macmillan services - Macmillan Cancer

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