share your intellectual passions - Hobart and William Smith Colleges

READING TO LEARN, LEARNING TO READDanielle RyanMy project explored two questions: “What are effective approaches to building a love ofreading among adolescent girls?” and “How can such approaches help to compensate forcurriculum gaps left by the No Child Left Behind Act?”This project is a culmination of my coursework in Writing and Rhetoric and PublicPolicy as well as my experience as a Writing Colleague and journalist at the Times of Tiand Rochester’s insider. My interest in and experience with children has also guidedthese endeavors.To explore early readership, I studied media including books, magazines, audiobooks,websites and book clubs for my target audience. I also modeled the multimedia approachto literacy used by the publishing industry to inform the structure of the product line Icreated.In creating the line, I incorporated historical and scientific material within readingmaterial to meet the requirements of the No Child Left Behind Act. I created a cohesivebrand using the five media mentioned above and included a marketing plan. The lineprovides an entertaining approach to the material that could be used in the classroom orthe home. In addition, it mimics the traditional approach to adolescent girls’ literaturewhile incorporating academic subjects that have been stereotyped as masculine.49