place - social.dankennedy... - Dan Kennedy

Stop Sending OutChristmas CardsOkay….before I get a bunch of ‘hate mail,’ let me be clear, I’m not telling you to stop sending outChristmas Cards to your loved ones and friends; I think you should continue to do that.I’m telling you to STOP sending out Christmas cards to your Customers.Here’s why:Have you ever received a Christmas card in December from a business? Of course, you have receiveda bunch of these through the years – competing with personal Christmas cards from friendsand family.Are Christmas Cards in December easy to ignore because most people get so many of them?YES….But…What if you sent a Holiday Card at another time of year, when very few people are sending them?Well, I have a solution. I strongly suggest you send out Thanksgiving greeting cards. After all, whatbetter time to send out a Greeting Card to one of your best customers/clients/patients or hot prospectsthan Thanksgiving, the holiday when we give thanks. And besides, very few people send outThanksgiving Cards, so you won’t be lost in the clutter of Christmas Cards.And I suggest you plan out your marketing in advance, so you should start thinking about this promotionright now.I started doing this at my menswear store* and I discovered that when you pick a different holidayto send out greeting cards, they actually get attention. And sending a Thanksgiving card gives youbuilt-in Reason-Why copy to thank your customers.* On pages 189-192 of my book on OUTRAGEOUS Advertising (available at nobsbooks.com), youcan see my Thanksgiving Greeting Card multi-step campaign which created record days of businessin my Menswear stores and now has been S & D’d in dozens and dozens of business categories.And to prove to you that this has been very successfully S & D’d by so many others, below is a fax Ireceived from Gold Member, Jon Bockman:Page 8®The PLACE For PROSPERITY