place - social.dankennedy... - Dan Kennedy

to $21 a week = $624 to $1,092 per home per year (!) to drop byand scoop up dog poop. (As few as 100 accounts = 6-figure income.250 and they’re on Obama’s Hit List of Evil Rich Who Aren’t PayingEnough Taxes.) Services have more price elasticity than products.And ‘luxury’ services once adopted are hard to give up.3: FIND A NEED + A DESIRE AND FILL IT. Filling needs only is,for the most part, a relatively antiquated concept, and usually a pathto comparatively low income. A hair cut that meets only the need forhair cut can still be had for $5.00 to $10.00, but a hair cut at an upscalesalon, that meets desires for quality of experience, status, etc.can command $50.00, $500.00, even $1,000.00. The desires servedby the businesses in this article are, principally, having a clean yardEXHIBIT #1and not having to do the unpleasant work. Perhaps even a little status– oh, you don’t have your own scoopers? Still doing it yourself.Poor dear, I can’t imagine!Two quick asides. #1: political/philosophical: read this article andtry telling me ANYBODY needs to stay broke in America. There iswork to be done and there are people (and businesses) willing topay somebody to do it. Anybody can make their own job if they will.#2: instructive, re. the info-marketing business, which I mention becauseof the upcoming Glazer-Kennedy Info-SUMMIT SM : there’s alreadya trade association and three franchisors in the very-fledgling(Continued Page 14)Page 7®The PLACE For PROSPERITY