place - social.dankennedy... - Dan Kennedy

Q&AYou’ve Got QUESTIONS,Dan’s Got ANSWERSNew Gold Luxury Member John Essiam in London, England describedbeing at very start-up of a new business in web designand social media services, which he wants to afford him thekind of freedom that Bill and I have; he wants to work only 20hours a week, thus having 4 hours a day plus weekends free. Hedidn’t ask about that, though. The curiosity questions posed:(1) If there is one thing you want in your life right now, whatwould that be? and (2) Where do you see yourself in the next10 years.John, this is going to be very harsh. But my answer to (1)is: the one thing I’d most like now is: less people aroundtrying to get the rewards reserved for exceptional effortas well as exceptional skill at bargain basement prices,trying to get a lot for a little, deluding themselves about 4hour workweeks or workdays. The whole thing is wearingon me. For clarity for all, Bill and I have both built,bought, paid for a great deal of freedom, which we eachuse quite differently. We have the freedom to do nothingif we choose and likely have our accumulated moneyout-live us. We get to refuse all sorts of opportunitiesand clients. We create our own schedules and write ourown paychecks. We use our freedom differently – for example,he travels on vacations a lot including overseas; Iabhor travel, but I have my entire life revolving aroundbeing at the racetrack. HOWEVER, THIS FREEDOMSHOULD NEVER BE THOUGHT OF AS FREE NORCONFUSED WITH NOT WORKING. Neither he nor Icould imagine someone just starting a business to evenbe thinking about limited work hours – at that stage youeat, sleep, live the business. You give it everything youhave. Everyone around needs to agree to back-seat status.Beyond that, now I’ll just speak for me: I don’t keeptrack exactly, but I’d peg most of my work-weeks, nowat 53 to 74 hours, and I consider that a reduced schedule,nearly part-time. Some of that is overlap – I go throughthe week’s mail Friday or Sunday evenings while simultaneouslywatching television. Juxtaposed, we take,mostly, mini-vacations linked to unavoidable businesstravel, thus three to six each year. I give about 15 to 20hours a week to racing unless away on vacation or businessor both. Maybe I just don’t know the right folks,but every wealthy and successful entrepreneur, CEO,professional, you-name-it I know, have studied or evenhad a conversation about this with puts in long hoursand works their asses off – except Kim Kardashian, whodoes work a lot but clearly not enough to take anythingoff her ass. My doctor, a celebrity doc, has a radio show,lots of TV appearances, an internet-based business,writes at least a book a year, sits on corporate boardsand sees patients from 9 AM to 6 PM over 150 days outof the year. He is a multi, multi-millionaire. Trump: 12 to14 hour days, beginning with reading 3 newspapers at6 AM – admittedly with golf games and brief vacationssandwiched in. Now, your 2nd question: answer: disappearedfrom view, which, incidentally, means I won’t behearing from people striving for a 7-figure income froma 7-minute workweek. At all.New Gold Luxury Member Steven Daar, Educators RetirementAdvisors describes launching a financial advisory practice withniche-objective of becoming “THE trusted advisor for teachersin Chicago”, and later expanding nationally. He describeda marketing strategy too long to re-state here, and asked foradvice about omissions and additions.Steve, first, kudos for specialist positioning plan. Now,several comments. To the “what would you do with$100,000.00?” question, you talked about mass media,like TV and radio – this is polar opposite of aim at aspecific, small, directly reachable market. Cross it off.You cited your real marketing budget at $2,000.00, andindicated heavy reliance on e-mail. This from the Professorof Harsh Reality: (a) one client is worth more than$2,000.00, so that as a year’s marketing budget is utterly,completely fantastical. Even at a 10-1 ROI, it’dget you just ten clients. (b) You aren’t going to secureattention, create authority and expert status and trustwith e-mail. That’s like hoping to change the tides byspitting into the ocean. You need to “farm” this targetprospect group with a book, evenings with the authorby invitation, an infomercial style DVD, direct-mail, aprint newsletter, special reports. (a)+(b)= GET REAL.You also said that your first e-mail campaign taught youthat if you start out writing about yourself, no one willcare – you need to give them benefits immediately. Youare rushing to judgment based on one e-mail campaign.Actually, financial advisor clients buy the advisor. It’s aperson-to-person trust business, not a products, servicesor even benefits business – so you must be able to interestthem in you and your “take” on all things financial(Continued on Page 17)HAVE A NEW, INTERESTING QUESTION FOR DAN? FAX/SEND TO THE GLAZER-KENNEDY OFFICE FOR FORWARDING& MAYBE YOURS’LL BE ANSWERED RIGHT HERE! If you’re a New Member, be sure to submit your New MemberQuestionnaire from your INCOME EXPLOSION GUIDE, as those questions are often tackled here.® The PLACE For PROSPERITYPage 15