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(Continued From Page 7)industry in this article. Info-marketers won’t be far behind, nor shouldthey. Every new or expanded business or professional opportunity,vocation, industry that comes into being automatically expands thesize, scope and opportunities of the information marketing industry.If you’re not already in or getting in, you should investigate gettingin. Start with the Information Marketing Association President RobertSkrob’s book THE OFFICIAL GET RICH GUIDE TO INFORMATIONMARKETING (New Edition) available at Amazon.com, BN.com,booksellers or info-marketing.org. Attend the Info-SUMMIT SM too.I GETZ MAILFrom Diamond Luxury MemberJOHN MELLEY (JohnMelley.com):I wanted to thankyou for your RENEGADE MIL-LIONAIRE TIME MANAGE-MENT SYSTEM. I’ve workedwith appointment books and time-blocking,timing phone calls, e-mail at certain times, etc.but the big takeaway for me from these audioswas “SCRIPTING of my day”. Perhaps it wasthe language that made the light bulb go off,because, as a voice actor, working in radio,and a producer of audio products for clients,I work with scripts all day long. When I heardyou explain how you literally script your days, Ithought: if I work with scripts for ALL my otherprojects, it only makes sense to treat my dayas a project and work from a script for that. Ihad pieces of this, but your discussion with LeeMilteer fit those pieces together. I’ve only beenwriting out my Daily Script for a few days, butalready the results have been HUGE! Thank you(and Lee) again.John, you caught me. I swiped scripting. When I began studyingwriting, copywriting, that led to storytelling, and that led toscript-writing, as well as story-boarding. The idea for a script, notjust a to-do list, for each day originated with the way TV shows,movies and TV commercials are put together; not just the words,but the physical choreography, facial expressions, gestures andtimes specified. One of the best actors I’ve ever worked with onthis, Florence Henderson, could do a long read off the promptertaking, say, 4 minutes, be asked to get it in 3 minutes and 20seconds, adjust and hit that 3.19.5 perfectly with the very nextread. Most actors have honed this ability. Robert Wagner wasalmost as good at it, when I filmed him. As my career progressed,I got involved with a lot of audio, video and TV infomercial production,thus knee-deep in scripting. I have also long written full,word for word scripts for speeches, seminars, other presentationseven if then backed out to just bullet point slides, scripted everysales presentation, and I basically merge Maltz’ Theater of Mindwith scripting to prepare for important one on one meetings –always trying for reality to be déjà vu. People balk at this withthe spontaneity argument, despite the fact that virtually no oneexceptionally successful at anything performs it spontaneously.Facts be damned. So, like you, I arrived at the conclusion that ifscripting was best for all these other things, why not for the dayitself? So, congratulations. I’ll also use this as efficient excuse toplug the Renegade Millionaire Time Management program youreferenced and my original No B.S. Time Management for Entrepreneursbook, and to “leak the news” that my long-time colleagueLee Milteer is soon returning to Glazer-Kennedy Insider’sCircle, with a new coaching/mastermind program (replacing thesuccessful Peak Performers Group that ran for about 5 years), itcentered on implementation. Possession of knowledge withoutability to convert it into organized effort (one of the 17 Hill principles)is nearly worthless – an empty intellectual exercise, so Iam a champion of strategies, techniques and disciplines for doingso, and investment in developing such skills.From: Diamond Member David Wolfe: I wasworking with a fellow GKIC Member today ona ‘gratitude marketing campaign’ and, poppedinto my head, how grateful I am for you andyour body of work. I find you to be a very generousand giving person – generous with your experiences,and with a desire to see us do well, aslong as we do the heavy lifting. On most days,your words keep me focused, proud of obstaclesovercome and accomplishments, and optimisticabout the future I control. You are in myhead. Some day I wish you would get the hellout, but for the most part, I’m glad we have theconversations we do. Don’t retire yet.That’s one of the nicest compliments – “I wish you would get thehell out”. I believe I add a lot of value as an irritant, annoyer,offender, uncomfortable cattle prod, inconvenient truth teller, provocateur.Getting under peoples’ skin is my finest skill. Now, let’snot publicize that generous and giving stuff. I have an image toprotect. Don’t damage the brand. As an aside for all, that might beuseful: I have long understood that it was very important, regardlessof the deliverables being swapped for money, to be in theheads of my customers and prospects everyday. This is a strategicpurpose few businesspeople embrace and invest in, insteadfocusing merely on selling stuff. If you succeed at being part ofthe daily conversations going on in the minds of your customers,you don’t have sales, retention or repeat business troubles. A lotof that has to do with attracting the right folks in the first place.Overall, though, it has to be what you’re doing. n(Continued on Page 18)® The PLACE For PROSPERITYPage 14
Q&AYou’ve Got QUESTIONS,Dan’s Got ANSWERSNew Gold Luxury Member John Essiam in London, England describedbeing at very start-up of a new business in web designand social media services, which he wants to afford him thekind of freedom that Bill and I have; he wants to work only 20hours a week, thus having 4 hours a day plus weekends free. Hedidn’t ask about that, though. The curiosity questions posed:(1) If there is one thing you want in your life right now, whatwould that be? and (2) Where do you see yourself in the next10 years.John, this is going to be very harsh. But my answer to (1)is: the one thing I’d most like now is: less people aroundtrying to get the rewards reserved for exceptional effortas well as exceptional skill at bargain basement prices,trying to get a lot for a little, deluding themselves about 4hour workweeks or workdays. The whole thing is wearingon me. For clarity for all, Bill and I have both built,bought, paid for a great deal of freedom, which we eachuse quite differently. We have the freedom to do nothingif we choose and likely have our accumulated moneyout-live us. We get to refuse all sorts of opportunitiesand clients. We create our own schedules and write ourown paychecks. We use our freedom differently – for example,he travels on vacations a lot including overseas; Iabhor travel, but I have my entire life revolving aroundbeing at the racetrack. HOWEVER, THIS FREEDOMSHOULD NEVER BE THOUGHT OF AS FREE NORCONFUSED WITH NOT WORKING. Neither he nor Icould imagine someone just starting a business to evenbe thinking about limited work hours – at that stage youeat, sleep, live the business. You give it everything youhave. Everyone around needs to agree to back-seat status.Beyond that, now I’ll just speak for me: I don’t keeptrack exactly, but I’d peg most of my work-weeks, nowat 53 to 74 hours, and I consider that a reduced schedule,nearly part-time. Some of that is overlap – I go throughthe week’s mail Friday or Sunday evenings while simultaneouslywatching television. Juxtaposed, we take,mostly, mini-vacations linked to unavoidable businesstravel, thus three to six each year. I give about 15 to 20hours a week to racing unless away on vacation or businessor both. Maybe I just don’t know the right folks,but every wealthy and successful entrepreneur, CEO,professional, you-name-it I know, have studied or evenhad a conversation about this with puts in long hoursand works their asses off – except Kim Kardashian, whodoes work a lot but clearly not enough to take anythingoff her ass. My doctor, a celebrity doc, has a radio show,lots of TV appearances, an internet-based business,writes at least a book a year, sits on corporate boardsand sees patients from 9 AM to 6 PM over 150 days outof the year. He is a multi, multi-millionaire. Trump: 12 to14 hour days, beginning with reading 3 newspapers at6 AM – admittedly with golf games and brief vacationssandwiched in. Now, your 2nd question: answer: disappearedfrom view, which, incidentally, means I won’t behearing from people striving for a 7-figure income froma 7-minute workweek. At all.New Gold Luxury Member Steven Daar, Educators RetirementAdvisors describes launching a financial advisory practice withniche-objective of becoming “THE trusted advisor for teachersin Chicago”, and later expanding nationally. He describeda marketing strategy too long to re-state here, and asked foradvice about omissions and additions.Steve, first, kudos for specialist positioning plan. Now,several comments. To the “what would you do with$100,000.00?” question, you talked about mass media,like TV and radio – this is polar opposite of aim at aspecific, small, directly reachable market. Cross it off.You cited your real marketing budget at $2,000.00, andindicated heavy reliance on e-mail. This from the Professorof Harsh Reality: (a) one client is worth more than$2,000.00, so that as a year’s marketing budget is utterly,completely fantastical. Even at a 10-1 ROI, it’dget you just ten clients. (b) You aren’t going to secureattention, create authority and expert status and trustwith e-mail. That’s like hoping to change the tides byspitting into the ocean. You need to “farm” this targetprospect group with a book, evenings with the authorby invitation, an infomercial style DVD, direct-mail, aprint newsletter, special reports. (a)+(b)= GET REAL.You also said that your first e-mail campaign taught youthat if you start out writing about yourself, no one willcare – you need to give them benefits immediately. Youare rushing to judgment based on one e-mail campaign.Actually, financial advisor clients buy the advisor. It’s aperson-to-person trust business, not a products, servicesor even benefits business – so you must be able to interestthem in you and your “take” on all things financial(Continued on Page 17)HAVE A NEW, INTERESTING QUESTION FOR DAN? FAX/SEND TO THE GLAZER-KENNEDY OFFICE FOR FORWARDING& MAYBE YOURS’LL BE ANSWERED RIGHT HERE! If you’re a New Member, be sure to submit your New MemberQuestionnaire from your INCOME EXPLOSION GUIDE, as those questions are often tackled here.® The PLACE For PROSPERITYPage 15
Page 1 and 2: INSIDE THIS ISSUEDan’s In-Box:Out
Page 5: all the different soft drink brands
Page 8: Stop Sending OutChristmas CardsOkay
Page 11 and 12: Exhibit #5 & 6: Handwritten letter
Page 13: Ad Illustrations from “Better Tha
Page 17 and 18: (Q&A Continued From Page 15)relevan
Page 19 and 20: Thanks to Dan Kennedy and Bill Glaz
Page 21 and 22: GKIC Local Mastermind MeetingsThere
Page 23 and 24: Titanium Info-MASTERMIND Member Ben

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