Entertainment & Sports PR firms - Odwyerpr.com

O’Dwyer’sProfiles ofEntertainment & Sports PR firmsMarilyn Bergman, Academy Award-winning lyricistand President & Chairman of ASCAP, signs The 'Bill ofRights for Songwriters and Composers.' This advocacyand awareness-building initiative launched byASCAP with the support of CooperKatz is designed toremind the public, the music industry and Members ofCongress of the central role and rights of those whocreate music. To date, the ASCAP Bill of Rights hasgarnered support from some of the most prominentmembers of the music community and has surpassed10,000 signatures online.ALLISON &PARTNERS505 Sansome St., 7th FloorSan Francisco, CA 94111www.allisonpr.comscott@allisonpr.commatth@allisonpr.comScott Allison, President & CEOMatt Harris, Senior VicePresidentAllison & Partners helps brandsreach consumers by leveragingpop culture, entertainment,sports and events to buildbrands and increase sales. Weknow how to use the power ofentertainment to build consumerexcitement about your brand,and are experts at integratingdigital media strategy and publicrelations with entertainment,lifestyle and pop-culture marketing.Our entertainmentgroup links celebrities, events,film, television and music propertiesto brands via entertainment-basedpromotions, sponsorshipsand online directresponse marketing. We identifyand secure the right influencersto reach the people who need toknow your brand, generatingawareness and excitementthrough association. Our servicesinclude: Celebrity-drivenEvents / Product Launches,Celebrity Seeding, Charity /Philanthropic Promotions,Entertainment Public Relations,Film/TV Placement, Film andStudio Events & Promotions,Licensing & Merchandising,Music Video Integration,Product Integration andSponsorships.BNC MARKETING& PR8687 Melrose Avenue, 8th FloorLos Angeles, CA 90069310/854-4800Michael Nyman, Chairman & CEOChris Robichaud, Pres. & COOPioneers in the strategic developmentand use of non-traditionalmarketing solutions, BNC is aleading national firm drivingawareness and perceptionsthroughout the lifestyle/pop cultureand entertainment arenas.The company represents morethan 100 celebrity clients, numeroustelevision campaigns andentertainment companies and producesand/or publicizes nearly 200events a year. BNC clients includeCameron Diaz, Amy Poehler,Jimmy Kimmel, Sarah Silverman,CNET, TV.com, Gossip Girl (andthe CW Network), ShondaRhimes (“Grey’s Anatomy,”“Private Practice”), Endemol, televisionshows such as “House,”“Scrubs,” “How I Met YourMother” and “It’s Always Sunnyin Philadelphia,” Breeder’s Cup,Indy Racing League (IRL) Audi,T-Mobile, Samsung and SonyPlaystation, among others.BRENER ZWIKEL &ASSOCIATES6901 Canby Ave.Reseda, CA 91335818/344-6195www.bzapr.com1633 Broadway, 16th floorNew York, NY 10019212/708-1703Steve Brener & Toby Zwikel,PrincipalsBrener Zwikel & Assocs. is aPR and marketing firm withmore than 60 years of combinedexperience in the sports journalismand PR fields. BZA has theexperience and contacts to maximizeclient exposure via PR,promotions, event planning,event production and marketingplans.The firm’s network of mediacontacts at the local, nationaland international levels facilitatesmedia placements. Itsservice-oriented philosophyincludes strategic plan development,interaction with clientcontacts, cultivation of mediapromotions to enhance advertisingbuys, adherence to timelines,timely progress reports,on-site execution and eventresults and evaluation.Clients include the NFL;Showtime Boxing; Speedo;Dew Action Sports Tour;MGM/Mirage Resorts; PGA andLPGA golf tours; MLB; GinnClub and Resorts; AVPProfessional Beach Volleyball;Hollywood Park; Santa Anita;the College Football Awards;the Sports Museum of LosAngeles; NHL; and the PBA.CATALYST PUBLICRELATIONS350 Fifth Avenue, Suite 5801New York, NY 10118212/643-1068Fax: 212/971-9144www.catalystpublicrelations.comCHARLOTTE10150 Mallard Creek Rd., Ste 303Charlotte, NC 28262704/409-7700LOS ANGELES6300 Wilshire Blvd.Los Angeles, CA 90048323/782-9333Bret Werner, Managing PartnerBill Holtz, Managing PartnerCatalyst, founded in October2005, is at the forefront of strategicmedia relations. The agencyuses a proprietary, six-stepprocess grounded in understandingeach brand’s target audienceto reach key consumers througha strategic mix of traditional andemerging media outlets.Catalyst has the knowledge,experience and insight to navigatetoday’s splintered medialandscape. Despite the multiplicityand complexity of informationchannels, the agency knowswhat consumers are reading,watching and to whom they arelistening. Through the agency’sstrategic media relations process,Catalyst ensures that brand messagesconnect with the rightaudience, at the right time, and inthe right place to positivelyimpact consumer behavior andattitudes.Catalyst specializes in consumerpublic relations withinthree key areas: sports, entertainmentand active lifestyle. Theagency partners with leadingbrands such as Timex,NASCAR, Subway Restaurantsand Vitaminwater to activatesponsorships and special events,launch new products, buildemerging brands and revitalizemature ones.Current Clients include: SUB-WAY Restaurants, Ironman, IronGirl and Iron Kids, ConsumerReports, Versus, Vitaminwater,Powerade, Yellow Tail, NestlePurina, Timex, NASCAR,ESPN.com, ATP and Callaway.22DECEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION

COOPERKATZ &CO., INC.205 Lexington Avenue, 5th FloorNew York, NY 10016917/595-3030www.cooperkatz.comAndrew Cooper, PrincipalRalph Katz, PrincipalCooperKatz, founded in 1996,offers a full-service marketing/publicrelations capability to a nationalclient base of consumer, businessto-businessand non-profit organizations.The firm has developed aspecialization in serving the needsof media/entertainment companies.Expertise includes producing entertainmentevents as well as promotingentertainment properties.For seven years, CooperKatz hasprovided public relations supportfor the Family Television Awards,an annual network TV event sponsoredby members of theAssociation of NationalAdvertisers. CooperKatz has alsoproduced U.S. and Latin American‘upfront presentations’ forDiscovery Communications, aswell as meetings and special eventsfor Nielsen Media Research,Reader’s Digest, VNU and ZiffDavis. Other clients utilizingCooperKatz’s entertainment expertiseinclude Alticor (parent ofAmway and Quixtar), ASCAP,Dole 100% Juice, Piaggio,POWERade, Veet and VirginMobile USA.COYNE PUBLICRELATIONS14 Walsh DriveParsippany, NJ 07054973/316-1665www.coynepr.com1540 Broadway, Suite 1602New York, NY 10036212/938-0166Thomas F. Coyne, President & CEOJohn Gogarty, Senior VicePresident, EntertainmentLisa Farynyk, VP, SportsChris Brienza, VP, SportsCoyne PR’s Entertainment andSports teams are specialized groupsof public relations professionalswho possess the creativity, experience,and passion to impact yourbusiness. The Entertainment teamworks with Hard RockInternational, striving to make thebrand synonymous with great musicevents by generating local and glob-Profiles of Entertainment & Sports PR Firmsal buzz for the brand, events and thestars. The team has also workedwith everyone from Miley Cyrus forthe Walt Disney Company to Jeweland Martina McBride for MaryKay’s A Kiss for Country SM campaign.The Sports team has createdwinning game plans for industryleadingclients, including Chunkysoup and the NFL, the United StatesTennis Association, and the HarlemGlobetrotters, among others. Thekey to Coyne’s success — and yours— is that we garner coverage for ourclients in expected and unexpectedplaces.EDELMANMATTER, Edelman Sports &Entertainment Marketing1500 BroadwayNew York, NY 10036212/768-0550www.edelman.comAndy Marks, General ManagerMary Griswold, General ManagerDavid Freeman, General ManagerPreviously separate practices,Edelman Sports & Sponsorship andMATTER, an EdelmanEntertainment Company, are nowcombined, with 45+ staff located inNew York, Chicago and LosAngeles. MATTER, EdelmanSports & Entertainment Marketingfeatures an experienced team ofbrand, marketing and communicationsprofessionals that offer a fullrange of sports, entertainment andlifestyle capabilities across multiplecommunications channels and platforms.Services include sports and entertainmentmedia relations, as well assponsorship acquisition and activation,athlete and celebrity services,branded content development, productplacement, and event design andmanagement.Our mission is to help clientstransform consumer’s emotionalinvestment in sports and entertainmentinto brand awareness, preferenceand purchase.Current client roster includesWrigley, Brita, AstraZeneca, EmpireState Building, FoxSports.com,Canon, Office Depot, GE,Butterball and Shell.FLEISHMAN -HILLARD200 N. Broadway St.St. Louis, MO 63102314/982- 1700Fax: 314/982-8642www.fleishman.comhollywood@fleishman.comVikings running back Adrian Peterson and his mom, BonitaJackson, weighed in with Chunky soup to help tackle hungerin Minneapolis. The duo sat on a giant spoon-shaped scale,weighted with 384 cans of Chunky soup, as part of theChunky/NFL Tackling Hunger program to benefit local foodbanks nationwide. Coyne PR coordinatd the event.John Graham, ChairmanDave Senay, Pres. & CEOEntertainment Practice GroupMichael Rinaldo, ManagingDirector, Global Healthcare ClientRelationsSean Lashley, David Stamper,Michelle Mikoljak Stevenson,LeadersJ.J. Carter, Jim Woodcock,Sports Business Practice GroupLeadersHeadquartered in our Hollywoodoffice, Fleishman-Hillard’sEntertainment team has a broad baseof experience, including work withAmgen and Patrick Dempsey,AT&T and “American Idol,”Gatorade and Tiger Woods, G’DayUSA and Russell Crowe, and KylieMinogue. Additionally, FHEntertainment works closely withour best-in-class Omnicom partners.The services offered by FHEntertainment include: consultation/strategy/ideation/execution;influencer/celebrity seeding; talentnegotiation; media relations; sponsorships;media training/messagecoaching; red carpet event management;events/experiences; productplacement / script integration; charity/ cause relationships; anddigital/interactive programs.Fleishman-Hillard’s sports marketingcounselors are experienced inguiding professional teams throughthe pitfalls of stadium relocation andglobal expansion, facilitating playeradvocacy support, providing mediatraining to professional leagues andtheir athletes, and building executivesinto industry thought leaders.In recent years, FH has launchediconic partnerships such as theNike+Ipod Sport Kit and TigerWoods’ landmark partnership withGatorade. The FH global networkhas assisted the NBA’s expansioninto China, and supported internationalsponsorship activation withthe FIFA World Cup, America’sCup, and Formula 1 racing. Fromsponsors and athletes to host citiesand governing bodies, FH hasplayed a significant role in everyOlympic Games for the last twodecades and following the BeijingOlympic Games managed a worldwidevictory tour of the world’sgreatest Olympian, Michael Phelps.FRENCH / WEST /VAUGHAN112 East Hargett St.Raleigh, NC 27601919/832-6300www.fwv-us.comRick French, President/CEOLauren Taylor, Exec. VP, PartnerDavid Gwyn, Exec. VP, PartnerJack Glasure, CMOFrench/West/Vaughan (FWV)is the Southeast’s largest independentpublic relations, publicaffairs and brand communicationsagency, and is the nation’s17th largest independentlyownedPR firm. Founded in 1997,the agency is headquartered inRaleigh, N.C. and also has officesin both New York City andTampa.An industry leader in sportsand entertainment marketing,FWV specializes in creating maximumbrand exposure for itsclients through strategic partnerships,sponsor relations, eventmanagement, mobile and experientialmarketing and traditionalearned media outreach programs.FWV’s present and past sportsand entertainment clients includethe Central IntercollegiateAthletic Association (CIAA),AstroTurf, Speedo, TVG Continued on page 24ADVERTISING SECTION • DECEMBER 2008 • WWW.ODWYERPR.COM 23

VJ Singh captures The Barclays in 2008 held atRidgewood Country Club in Paramus NJ. Singh wenton to capture the 2008 PGA/Fed Ex Cup, an event representedby The Hamilton Group.French/West/VaughanContinued from page 23Profiles of Entertainment & Sports PR Firms(America’s Horseracing Network),the Professional Rodeo CowboysAssociation, Xtreme FightingChampionships (XFC), OTBRecords, the Carolina Cobras of theArena Football League, AccuSportInternational, PremiereManagement Group, the AtlanticCoast Conference (ACC), theAggie-Eagle Classic, Urban Sportsand Entertainment Group, NorthCarolina Amateur Sports and theN.C. State Games.Additionally, FWV president &CEO Rick French is currently servinga three-year term on the nationalboard of trustees of the Rock andRoll Hall of Fame and Museum. Asa member of the board of trustees,French is among a small number ofAmerica’s most prominent businessand music industry leaders who arestewards of the Hall of Fame andMuseum and are also asked to representthe Rock Hall’s mission andgoals at programs and events aroundthe world.THE HAMILTONGROUP53 West 36th Street, 8th FloorNew York, NY 10018www.thehamiltongroup.netJohn H. Frew, President & CEOKevin Sniffen, VP, Consumer &Sports MarketingThe Hamilton Group, based inNew York City offers entertainmentand sports marketing clients a seasonedteam of communicationsexperts with more than 50 combinedyears of experience at the highestlevels of sports and entertainmentcommunications.Since the firm’s founding in2000, we have represented suchorganizations as the NationalHockey League, the LadiesProfessional Golf Association(LPGA), Turning Stone Resort andJosh Lucas, Adrian Grenier, and friends make a toastat Hunter PR’s Johnnie Walker Blue Engraving Studiolaunch event in NYC.Spa, Hofstra University DivisionOne sports program and the BlackMesa Golf Resort in Santa Fe NewMexico.High profile sports events TheHamilton Group currently representsinclude The Barclays, a majorPGA Tour event, which is one of theFed Ex Cup events, this year won byVJ Singh and The Turning StoneResort Championship, another PGATour event that offers the highestpurse among PGA Tour Fall Seriesevents at $6 million.In addition, our staff has experiencedirecting campaigns fornumerous Olympic and World Cupsponsors as well as companies sponsoringprofessional tennis, motorsports,college athletics, professionalsoccer, and the National FootballLeague.HOPE-BECKHAM13 Corporate Square, #100Atlanta, GA 30329404/636-8200Fax: 404/636-0530www.hopebeckham.cominfo@hopebeckham.comHope-Beckham Inc. is a fullservicepublic relations and eventmarketing firm known for its creativecampaigns and programs.Hope-Beckham’s clients includenational and regional firms, majorleague sports associations, teams,celebrities and athletes.Hope-Beckham’s strength is itsflexible, efficient and well-connectedstaff. From the Super Bowl to theFinal Four, the U.S. OlympicCommittee to NASCAR, Hope-Beckham has the relationship.The firm’s sports- and eventsrelatedclients are as diverse as theprograms offered. A few successfulassociations are The Coca-ColaCompany, Russell Athletic, MLB,NHL, NCAA, Women’s SportsFoundation, the new Women’sProfessional Soccer team in Atlanta,Atlanta Dream, Atlanta Hawks,Atlanta Thrashers, Coors BrewingCompany, USA Track and Field,U.S. Figure Skating, LPGA, TheGeorgia Force, Feld, RinglingBrothers Barnum & Bailey Circusand Disney on Ice.HUNTER PUBLICRELATIONS41 Madison Avenue, 5th FloorNew York, NY 10010212/679-6600www.hunterpr.comGrace Leong, PresidentHunter Public Relations,founded in 1989, is an awardwinning,marketing public relationsfirm that develops and executesprograms that help brandsachieve their marketing and salesobjectives.Utilizing a creative and strategiccombination of public relations,publicity and influenceroutreach approaches, our firm of60 practitioners partners with thecountry’s most recognizablebrands and companies.Our expertise in connectingcelebrities and influencers withour clients’ products, events andservices is a hallmark of what wedo and enhances our clients’ relevanceamong their target consumers.From Barefoot Wine teamingup with Cameron Diaz for anauction to raise money to cleanAmerica’s beaches, to a JohnnieWalker Blue Label EngravingStudio launch with AdrianGrenier (Entourage), to gettingfilm star Josh Duhamel todemonstrate Transformer robotson MTV’s Total Request Live,strategic partnerships and seedingplay a significant role in gettingawareness, buzz and “ink”for the brands we serve.JS2COMMUNICATIONS661 North Harper Ave., Suite 208Los Angeles, CA 90048323/866-0880www.js2comm.com41 E. 11th St., 11th FloorNew York, NY 10003212/905-6260Founded by Jeff Smith andJill Sandin in 2001, JS2Communications is an awardwinningbi-coastal PR agencydedicated to strategic solutions,candid counsel and tangibleresults. Media relations is thefirm’s core competency thanksto a seasoned team that knowsthe media, understands the newscycle and doesn’t stop pitchinguntil the job gets done. With adeep appreciation for itsemployees and a commitment tofostering collaboration amongstthem, JS2 Communications hasseen 40% growth each year forthe past three years. For moreinformation on JS2Communications and its newlylaunched project division,PRoject JS2, visitwww.js2comm.com.24DECEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION

At an event coordinated by rbb Public Relations,Ringling Bros. and Barnum & Bailey elephant KellyAnn enjoys a traditional morning “cafecito” (CubanCoffee) with the Miami Chief of Police and StateAttorney General.KEITH SHERMAN& ASSOCIATES234 West 44th StreetNew York, NY 10036212/764-7900Fax: 212/764-0344www.ksa-pr.comKeith Sherman, PresidentBrett Oberman, VPScott Klein, VPKeith Sherman & Associatesprovides strategic public relationscounseling and marketing communicationsservices to a diverse rosterof entertainment, lifestyles,Profiles of Entertainment & Sports PR Firmssports and corporate clients.KSA has publicized hundreds offilms, network and cable televisionbroadcasts, Broadway, nationaltouring productions and high profileevents. Some clients include:Focus Features, Universal Pictures,Tony Awards on CBS for 18 years,Olympic Medalists Brian Boitano,Paul Hamm and Michelle Kwan,Bolshoi Ballet, ForbiddenBroadway and Abu Dhabi Music &Arts Festival.KSA’s corporate clients include:Hertz, Sony, The Onion,Architectural Digest, VisitingNurse Service of New York,Columbia University, MemorialSloan-Kettering Cancer Center,“No Country for Old Men’s” Eduardo Garcia, “7thHeaven’s” Elizabeth Nicole and “Donnie Darko’s” JamesDuval star in the movie “Cornered!” with SteveGuttenberg (not pictured). Mayo Communications createdbuzz for independent movie company MAZEfilms, Inc.Photo by Debru Petrov.New York Marriott Marquis, TheBroadway League, Times SquareAlliance, Bristol-Myers Squibband The ew York Times, amongothers.Excellence. Results. A freshpoint-of-view. Proactive effort.Intelligent strategic thinking.Experience. High standards.Integrity. Creativity. Passion.These are some of the elements thatdistinguish Keith Sherman &Associates.MAYOCOMMUNICATIONS7248 Bernadine Ave., 2nd FlWest Hills (Los Angeles), CA91307818/340-5300Fax: 818/340-2550Aida Mayo, PresidentGeorge S. McQuade III, VPLast month, MAYO communications,with offices in LA, SanDiego, NY and Bern, Switzerlandwas named the fastest growingcompany by the San FernandoBusiness Journal. MAYO, recognizedtwice for “Best MediaPlacement” by the PublicRelations Society of America,was founded in 1995 by VPGeorge McQuade, a past presidentand current board member ofthe Entertainment PublicistsProfessional Society LA/NY.In 2008, MAYO recorded morethan 250 million media impressionsduring the three-monthlongWriters’ Guild Strike(WGA). Just weeks before theAmerican Film Market in SantaMonica, CA, MAYO created abuzz MAZEfilms, Inc.’s(Brussels, Belgium) firstAmerican-made movie calledCORNERED! The full featurethriller stars Steve Guttenberg:“Cocoon,” “Police Academy,” “3Men and a Baby,” EduardoGarcia: “No Country for OldMen,” James Duval Duval:“Donnie Darko,” “IndependenceDay,” “Gone in 60 Seconds” andElizabeth Nicole: “7th Heaven.”MAYO clients have been featuredin Hollywood Reportercover stories and in BusinessWeek magazine. Some MAYOclients include H20Entertainment, which producesthe TV drama, “Whittaker Bay,”and Warrior Records with Saintsof the Underground (AliceCooper, Ratt and Warrant bandmembers).MAYO’s slogan: “We don’tguarantee media, we just get it!”PEPPERCOM470 Park Avenue SouthNew York, NY 10016212/931-6100www.peppercom.comSteven Cody and Edward Moed,Managing PartnersPeppercom is a mid-sized communicationsagency that specializesin developing strategic andcreative PR programs for fitness,gaming and entertainment companiesas well as helping corporationsleverage and maximize their sportssponsorshipsthroughPeppercommotions, the firm’s specialevents and sponsorships division.In addition to PR, Peppercom’sservices include a positioning programdesigned to differentiate aclient from its competitive set, acrisis management program calledCrisisRx, digital initiatives viaPepperDigital, “green” initiativesthrough GreenPepper, thoughtleadership programs and platforms,crisis management, “win-win”partnerships, special eventsthrough our Peppercommotionsdivision, and Pain-Based Selling, toidentify the gap between perceptionand reality of what clients arethinking. Peppercom also conductsexecutive workshops, such as presentationworkshops, for major corporations.Peppercom is ranked among thetop 20 largest independent PRfirms in the U.S. Clients past andpresent include Panasonic, TeenageMutant Ninja Turtles, MajorLeague Baseball, Slipstream (professionalcycling), Nautilus, 4 KidsEntertainment, HandsOn Mobile,Netflix and Spout.RBB PUBLICRELATIONS355 Alhambra Circle, Suite 800Miami, FL 33134305/448-7450www.rbbpr.comChristine Barney, CEO &Managing PartnerLisa Ross, PresidentTina Elmowitz, Executive VPBased in Miami, rbb PublicRelations is a full-service firmspecializing in media relations,corporate communications,product introductions/marketingPR, interactive/digital Continued on page 2826DECEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION

L.A. Clipper King Baron Davis endorses Chinese athleticapparel powerhouse Li Ning. Ruder Finn recentlyplanned the shoe’s U.S. launch.rbb Public RelationsContinued from page 26media and crisis management.With expertise in sports/entertainment,professional services,food/beverage, healthcare, travel/leisureand energy, rbb givesboth its Fortune 500 clients andentrepreneurial ventures counseland results on par with thelargest national firms, but withthe individual attention availableonly through a boutiqueagency.In 2008, rbb was proud to benamed PR Week magazine’s“Agency of the Year,” afterrepeating as winner in the“Small Agency of the Year” category.Additional recognition ofProfiles of Entertainment & Sports PR Firmsthe firm’s outstanding achievementsin the past year includethree Silver Anvils from thePublic Relations Society ofAmerica and being named asone of 30 national finalists inthe Wall Street Journal’sWinning Workplaces competition.These accolades sit proudlybeside the firm’s other majorindustry awards – Platinum PR,SABRE, Bronze Anvil, andmore.rbb's current sports/entertainmentroster includes the FloridaMarlins, Miami Art Museum,the YMCA, Ringling Bros. andBarnum & Bailey Circus andothers. Explore how rbb’semployee-driven workplaceresults in extraordinary clientsatisfaction and results atwww.rbbpr.com.Richmond Public Relations President Lorne Richmond(far left), VP Wendy Ogunsemore, and AccountExecutive Kimberly Jones at the Sheraton SeattleHotel & Towers where RPR worked with Kool & TheGang to celebrate the completion of a $130 milliondollar expansion project.RICHMONDPUBLIC RELATIONS1411 4th Ave., Suite 610Seattle, WA 98101www.richmondpr.comLouis B. Richmond, CEOLorne S. Richmond, PresidentJason Hamilton, Senior VicePresidentRichmond Public Relations(RPR), a WorldCom PublicRelations Group Partner and awardwinning public relations firm, hascoordinated many successful publicitycampaigns for hotel, restaurantand resort openings, cruiselines, travel destinations, healthcare,real estate developers, productlaunches, as well as developed corporatestrategies and branding campaignsfor luxury propertiesthroughout the United States andCanada.RPR is the winner of numerousawards including HSMAI, theGeorgie Award, Soundie Award,Gold Quill, Fastest GrowingCompany, Best Companies to workfor, and the Best Family OwnedBusiness award.Current entertainment and sportclients are: Seattle Seahawk andrecording artist Craig Terrill;Emerald Downs; Suncadia Resort;Tulalip Resort Casino; Jones Soda;MTR Western; Crayons;CHERRish; Cascade Bicycle Club;and ALCiS Sports Cream.Previous entertainment andsports clients included: Red Bull;NBA all-star Detlef Schrempf andthe Detlef Schrempf Foundation;Seattle Seahawk Marcus Trufantand the Trufant Family Foundation;former Seattle Sonics NickCollison; former NFL MVP SeattleSeahawk Sean Alexander; WorldSeries Champion PhiladelphiaPhillies Jamie Moyer and TheMoyer Foundation; Oki Golf;Seattle Theatre Group; Bodies TheExhibition; Cirque du Soleil; RadioCity Rockettes; Cavalia; and TeatroZinzanni.ROGERS & COWANPACIFIC DESIGN CENTER8687 Melrose Ave., 7th FloorLos Angeles, CA 90069310/854-8117Fax: 310/854-8101www.rogersandcowan.comTom Tardio, CEOHeather Krug, EVPRogers & Cowan has extensiveexpertise in the sports and entertainmentindustries providingpublicity and marketing campaigns,special event support,sponsorship activation, celebrity/influentialseeding, promotionaltie-ins, product placementand social media strategies for agrowing arsenal of clients.The agency offers a wealth ofexperience working withcelebrities, athletes, cable andnetwork TV, film production anddistribution, record labels, videogame producers and developers,digital entertainment technologies,sports leagues and onetimeor multi-market events.R&C is closely aligned with fellowInterpublic Company,Octagon Worldwide, providingour clients with marketing solutionsfor sports and entertainmentsponsorships.Recent clients/projects haveincluded Bruce Willis, JamieFoxx, Hugh Jackman, BeyoncéKnowles, Sandra Bullock,Hayden Panettiere, LaurenConrad, The Rolling Stones,Juanes, Chris Botti, GRAM-MYS, Honda Civic Tour,Animal Planet, TNT’s Christmasin Washington, Living with theWolfman, Word World (PBS),David Beckham, Matt Leinart,Jason Taylor, Dwight Freeney,Anna Kournikova, NASCARDigital Entertainment, NationalHockey League, Major LeagueBaseball, ShoWest, IMAX,MGM, Imagine Entertainment,Edinburgh Film Festival, GibsonGuitar and Activison.RUDER FINN, INC.301 East 57th StreetNew York, NY 10022212/593-6400www.ruderfinn.comLisa Novak, U.S. ConsumerPractice Leader - Ruder Finn WestGil Pagovich, RF/PTAEntertainment - New YorkRuder Finn’s ConsumerMarketing Practice, working in conjunctionwith the Agency’s PlannedTelevision Arts group, aims to connectclients from all industries withauthentic spokespeople (bothcelebrity and non-celebrity) andmanages experiential marketingevents to reach consumers wherethey live, work and play.The celebrity services team hasaccess to more than 10,000 sports,film, TV, music, theater and chefauthors, experts and A-list who havepersonal ties to a variety of issues Continued on page 3028DECEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION

In 2008, Taylor and client partner Kleenex ® branddeveloped a unique concept in support of the iconicbrand’s status as Official Supplier of the 2008 U.S.Olympic Team. The Kleenex ® brand’s “Let it Out ® : TheMovie” is a 40-minute documentary featuring the backstories of current and legendary Olympic athletes.The movie premiered during the 2008 OlympicSummer Games in Beijing, with an assist from soccerlegend and Olympian Julie Foudy (pictured).Ruder FinnContinued from page 28and are carefully trained by the RFteam to deliver corporate messaging.Recent spokespeople include“The Hills” actress Lauren Conradfor Sony's VAIO laptop cover competition,“Gorgeously Green” authorProfiles of Entertainment & Sports PR FirmsSophie Uliano for Good Earthorganic coffee, Dr. Rovenia Brockfor the “Go for the BP Goal” campaignfor Novartis, and YouTube e-phenomenon Cory Williams tolaunch the YouTube feature availableon TiVo.On the client side, RF recentlyplanned the US soft launch ofChinese athletic shoe Li Ning,showcasing the newly signed L.A.Weber Shandwick brought CSR to life for Fed Ex racingby developing and executing the “Wear Your Hearton Your Helmet” campaign – a partnership with theMake-A-Wish foundation® getting children’s hospitalpatients to design the race helmet of NASCAR driverDenny Hamlin. The program is executed in variousmarkets during the season and the helmets are thenauctioned off to raise money.Clipper’s basketball point guardBaron Davis, at the upscale Mr.Chow in Hollywood, and hostedcycling powerhouse LanceArmstrong at the Manhattan launchof his new website,LiveStrong.com. The team also conductsnationwide publicity foronline sports ticketer StubHub andhas managed year-long sports sponsorshipssuch as Wolf BlassAustralian wine’s 2008 U.S. OpenSeries tournament. Ruder Finn alsoworks for the Alvin Ailey AmericanDance Theater, handles nationalpublic relations for “Judge Mathis”on behalf of Warner Bros. DomesticTelevision and Telepictures Inc.TAYLORThe Empire State Building350 Fifth Avenue, Suite 3800New York, NY 10118212/714-1280www.taylorpr.comTony Signore, CEO & ManagingPartnerTaylor, named 2008 U.S.Agency of the Year by The HolmesGroup, partners exclusively withcategory leading consumer brandsthat utilize lifestyle, sports, andentertainment platforms to achievebusiness building goals. Foundedin 1984, Taylor has 110 employeeswith headquarters in New York andoffices in Los Angeles, Chicago,Charlotte and London.The agency provides a full arrayof marketing communications servicesincluding proprietary researchand consumer insight, programplanning and development, strategicmedia relations, digital andemerging media, event production,spokesperson procurement andtraining, Hispanic/multiculturalmarketing communications, andmeasurement and evaluation.Over the past 25 years, Taylorhas created and implemented morethan 1,000 strategic marketingcommunications programs worldwide,at sporting events such as theFIFA World Cup, the OlympicGames, Super Bowl, World Series,MLB, NBA and NHL All-StarGames, and the Daytona 500.The agency has also successfullyaligned its client partners’ businessgoals with the most recognizableproperties in the entertainmentindustry, such as the AcademyAwards, Grammy Awards,Sundance Film Festival and MTVMusic Video Awards.Taylor’s portfolio of client partnersincludes MasterCard, Diageo,Gillette, Microsoft, Allstate,Staples, BRP, Kimberly-Clark,Coca-Cola,ING,GlaxoSmithKline, and AlltelWireless.WEBERSHANDWICK919 Third AvenueNew York, NY 10022212/445-8000www.webershandwick.comGail Heimann, Vice ChairMarc Abel, Executive VicePresident, Weber Shandwick St.LouisPete Campisi, Senior VicePresident/Mgmt. Supervisor,Weber Shandwick New YorkWeber Shandwick’s Sports andEntertainment Marketing practicedesigns and implements consumermarketing campaigns that buildconnections between brands andconsumers through entertainment,sports and lifestyle influences andadvocates.The firm creates integratedsports marketing campaigns forcompanies including FedEx,ExxonMobil, GM, U.S. Army,Kraft, Campbell Soup Co., Polaris,Degree, Mars, got milk?, Sharpie,Crowne Plaza and the NHL. Thesecampaigns have resulted inenhanced brand image, increasedproduct/service awareness, extendedaudience and market positioning,and heightened consumerrecognition and use.Our experience extends to all ofthe major worldwide sports leaguesand properties including FIFAWorld Cup, Olympic Games,MLB, NFL, NBA, NCAA, NHL,USTA, WTA, Formula One,NASCAR, IRL, NHRA, X-Games/Extreme Sports, Pro BullRiders Tour, PGA, LPGA, USGAand various PGA Tournaments.Recent highlights include thesuccessful execution of the FedEx“Wear Your Heart on Your Helmet”program benefiting the Make-A-Wish Foundation; the communicationsand community outreachcoordination for the 2008 U.S.Army All-American Bowl — theArmy’s single largest outreachevent; and an integrated marketingcampaign for Crowne Plaza Hotelsand Resorts which included hostingopen casting calls in various citiesto find Phil Mickelson’s biggestfans to star in an ad with Lefty himself.The agency has a legacy indeveloping campaigns for manysuccessful Olympic host city bidssuch as Beijing, Turin and Sydneyand are currently fully supportingthe Tokyo 2016 bid. 30DECEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION

O’DWYER’S RANKINGSTOP ENTERTAINMENT PR FIRMSFirm Net Fees ’07 Firm Net Fees ’071. Edelman New York $14,054,6502. Taylor New York 5,267,0003. French|West|Vaughan Raleigh, NC 4,800,7364. Ruder Finn New York 4,120,6565. Bender/Helper Impact Los Angeles 3,700,0006. APCO Worldwide Wash., D.C. 3,535,6497. 5W Public Relations New York 2,730,0008. Regan Comms. Group Boston 2,527,0009. DKC/Dan Klores Comms. New York 2,100,00010. Hunter PR New York 1,208,63511. JS2 Comms. Los Angeles 1,114,12312. Peppercom New York 1,054,59013. CRT/tanaka Richmond, VA 1,011,41914. Bob Gold & Assocs. Torrance, CA 989,19215. Shift Comms. Brighton, MA 874,35516. Kaplow Comms. New York 817,00017. Morris + King Co. New York 756,08818. Public Comms. Chicago 754,56919. Landis Comms. San Francisco 596,00020. Qorvis Comms. Wash., D.C. 551,10821. Zeno Group New York 532,69222. Borshoff Johnson Matthews Indianapolis 502,23523. Gregory FCA Comms. Los Angeles 476,54824. The Rogers Group Los Angeles 404,40325. rbb Public Relations Coral Gables, FL 321,68726. Forumula San Diego 284,33027. Jackson Spalding Atlanta 263,78328. Paine PR Los Angeles 263,78329. Casey Comms. St. Louis 255,21230. Padilla Speer Beardsley Minneapolis 230,68331. PRx San Jose, CA 220,53532. M/C/C Dallas 200,00033. Sawchuk, Brown Assocs. Albany, NY 191,59334. Marx Layne & Co. Farm Hills, MI 190,01635. McNeely Pigott & Fox Nashville 181,11336. CooperKatz & Co. New York 179,58637. Edge Comms. Encino, CA 118,71038. Vollmer PR Houston, TX 101,24239. Pierson Grant PR Ft. Lauderdale, FL 100,00040. Hope-Beckham Atlanta 84,94541. Kwittken & Co. New York 82,38142. Zeppos & Assocs. Milwaukee 80,42343. Maccabee Group Minneapolis 65,00744. Travers, Collins & Co. Buffalo 61,434TOP SPORTS PR FIRMSFirm Net Fees ’07 Firm Net Fees ’071. Taylor New York $11,358,0002. Regan Comms. Group Boston 4,410,0003. Dan Klores Comms. New York 4,340,0004. Edelman New York 2,862,2975. APCO Worldwide Wash., D.C. 1,623,1566. Peppercom New York 1,441,4897. French|West|Vaughan Raleigh, NC 1,410,0928. Bender/Helper Impact Los Angeles 600,0009. Formula San Diego 447,50010. PainePR Los Angeles 440,76111. Allison & Partners San Francisco 425,00012. Coyne PR Paramus, NJ 375,10913. CooperKatz & Co. New York 317,51714. JMPR Woodland Hills,CA 317,00015. Cushman/Amberg Chicago 310,00016. Hope-Beckham Atlanta 253,63817. Rasky Baerlein Boston 251,61918. 5W Public Relations New York 220,00019. rbb Coral Gables, FL 195,53320. Richmond PR Seattle 195,03121. McNeely, Pigott & Fox Nashville 130,84122. v-Fluence Interactive PR San Diego 120,50023. Qorvis Comms. Wash., D.C. 109,18724. CRT/tanaka Atlanta 91,074© 2007 J.R. O’Dwyer Co.