DAY 2: THURSDAY 26TH SEPTEMBERCOMPREHENSIVE AN08.00 Registration opens08:15 ANALYST BREAKFAST BRIEFINGSAsk the experts in-depth questions at the interactiveroundtable breakfast briefings, topics to beaddressed include:• Wi-Fi pricing strategy – how will carriers cope with themove to free?Chair: Mike Roberts, Principal Analyst,Informa Tele<strong>com</strong>s & Media• Wi-Fi pricing modelsChair: Robert Duncan, President, Mobility Consulting• Wi-Fi offloadChair: Álvaro Prieto, Head of Business Development, Fon• Small Cells and Wi-FiChair: Simon Saunders, Director - Technology, Real Wireless• Next Generation HotspotsChair: Philip Kendall, Director, Wireless OperatorStrategies, Strategy Analytics08.50 Chair’s IntroductionMike Roberts, Principal Analyst,Informa Tele<strong>com</strong>s & MediaACHIEVING COMPETITIVE DIFFERENTIATIONAND ROI FOR WI-FI NETWORKS09:00 OPERATOR KEYNOTE: Developing an immediateand long term sustainable Wi-Fi strategyCase Study: Successfully deploying a city wideWi-Fi network• Different types of hotspots• Where to put the APs, and where not to• The role of venues, municipalities and councils in publicWi-Fi roll outs• Effectively managing a huge network• Ensuring the quality of experienceSami Susiaho, Head of Edge Technologies,The Cloud - BSkyBKEYNOTEDEVICE MANUFACTURERS09:25 INTERACTIVE PANEL DISCUSSION: Connectingthe Wi-Fi ecosystem: The role of mobile devicemanufacturers & OS vendors• How are mobile devices evolving to secure, seamlesshotspot operation? What is the impetus for the change?• Quality of service and quality of experience acrossdiverse devices. What are the most importantdevelopments?• Chicken and egg. What will drive adoption of advanceddevice capabilities? Commercial deployment ofadvanced networks?Chair: Edgar Figueroa, CEO, Wi-Fi AllianceCamillo Carlini, Wireless Devices Innovation PM,Tele<strong>com</strong> ItaliaSpeaker to be confirmed, SonyFurther panellists to be confirmedPANEL DISCUSSION13:00 Networking lunchSTREAM C: New Business Models: Enterprise, Retail, Transit, Public AccessChair’s IntroductionMike Roberts, Principal Analyst, Informa Tele<strong>com</strong>s & MediaSERVICE PROVIDER RETAIL WI-FI: A SERIES OFINNOVATIVE BUSINESS MODEL CASE STUDIES14.00 SERVICE PROVIDER CASE STUDY: Making thebusiness case for offering Wi-Fi as a value addin the retail sector• Examining the potential opportunity of Wi-Fi for retailoutlets• Outlining B2B2C business models• Determining the pros and cons of free or paid forpartnerships• Who owns the data? Addressing the questions ofinformation sharing and disseminationPeadar Gormley, CEO, My Place MediaSERVICE PROVIDER14.15 SERVICE PROVIDER CASE STUDY: Building aninsightful Wi-Fi analytics platform• The <strong>com</strong>mercial insights & value which Wi-Fi analyticscan bringSERVICEPROVIDER• The value and benefits to end users• How these can be utilised in retail, leisure and hospitalityGavin Wheeldon, CEO, So Purple Group14.30 SERVICE PROVIDER CASE STUDY: Outlining thebusiness model and deployment of Free Skype Wi-Fi• Outlining the business case of and operation of a selfservice,cloud based Wi-Fi network platformSERVICEPROVIDER• Examining the success of the free Skype Wi-Fi model• Determining the benefits of monitoring and dashboardservicesPeter Hase, CEO, Wi<strong>com</strong>s“Excellent information providedand very good for networking.”Marcos Romero, Sales and Marketing Director, Oi WiFi14.45 SERVICE PROVIDER CASE STUDY: Examiningthe ‘taoptoWifi’ business model• Understanding the importance of the user & venueowneras stakeholders in Wi-Fi• Outlining the business case for and operation of‘taptowifi’• Quantifying the benefits of removing registrationprocesses• Effectively integrating with social mediaAndy King, CEO, Blue Butterfly DigitalSERVICE PROVIDER15.00 Simplifying Wi-Fi access to drive subscriberuptake• Extending home Wi-Fi user experience beyond the home• Examining the business case for offloading data ontoresidential gateways• Ensuring zero sign-on for both residential and mobilesubscribersBjorn Smedman, CEO, Anyfi Networks15.25 Networking Coffee & Exhibition VisitWIFI ADVERTISING16.15 OPERATOR CASE STUDY: Evaluating therevenue potential of Wi-Fi advertising• Determining the viability of monetising Wi-Fi throughadvertising• Examining the success of campaigns to date• Forecasting timescales for mass market deployment• Effectively integrating advertising business models into the wider Wi-Fi strategyGunadi Hantoro, Manager Access TechnologyDeployment Plan, Telkom IndonesiaOPERATOR“Optimal <strong>com</strong>bination of presentations, casesstudies, panel discussions, and mingling.”Chris Koeneman, VP of Sales, Bluesocket, ADTRAN16.40 SERVICE PROVIDER CASE STUDY: Evaluatingthe revenue potential of Wi-Fi advertising• Determining the viability of monetising Wi-Fi throughadvertising• Examining the success of campaigns to dateForecasting timescales for mass market deployment• Effectively integrating advertising business models into the wider Wi-Fi strategyLuis Manuel Calvo Díez, Chief Operations Officer,GowexSERVICE PROVIDERWI-FI IN TRANSPORT17.05 SERVICE PROVIDER CASE STUDY: Wi-Ficonnectivity on London Underground• Examining the increasing consumer demand for dataon the move and examining market development• Managing customer use and expectations• Determining the optimum business models togenerate revenue• Rolling out Wi-Fi on London UndergroundJon James, Executive Director, Broadband,Virgin MediaSERVICE PROVIDER17:30 SERVICE PROVIDER CASE STUDY: Wi-Ficonnectivity on transport networks• Examining the increasing consumer demand for dataon the move and examining market development• Managing customer use and expectations• Determining the optimum business models togenerate revenueJay Saw, Commercial Director, Nomad DigitalSERVICE PROVIDER17:55 Close of conferenceWWW.WIFIWORLDSUMMIT.COM
D INDEPENDENT RESEARCH DRIVEN AGENDAWI-FI OFFLOAD10:05 OPERATOR CASE STUDY: Making the case forWi-Fi offload• Making the case for an integrated Wi-Fi and smallcells solution for intelligent data offload• Implementing advanced traffic management, sharingWi-Fi and small cell channels• Examining standards work to date and futurerequirements• Examining the success of network deployments todateAdnan Salkic, Principal Consultant NetworkPlanning and Performance,Saudi Tele<strong>com</strong> CompanyOPERATOR10:30 Networking Coffee & Exhibition VisitSOCIAL AND FREE WI-FI MODELS11.15 Examining the <strong>com</strong>mercial viability of freepublic Wi-Fi business models• Making the business case for offering free public access• Addressing the questions of <strong>com</strong>mercial viability forsuch a service• Examining the evolution of <strong>com</strong>munity Wi-Fi networks• Charting the rise of social media led Wi-Fi networksAugusto Filipe Reis, Senior Manager, productmarketing, ZON11:40 Making social Wi-Fi work: finding thepotential in C2C Wi-Fi marketing• Social Media Marketing through WiFi – creatingtargeted, consumer driven viral campaigns• Who owns the data? Making the most of WiFi networkconsumer data to track growth and gain fresh insight• Making Wi-Fi an viable, scalable proposition forbusiness owners – large or smallJasbir Singh, Co-Founder, WaveSpot12.05 The network for the globally mobile is... Wi-Fi- the great tele<strong>com</strong> disruptor• A synopsis of the global Wi-Fi market; history repeatsitself• How Wi-Fi is challenging the status quo, and winning• Wi-Fi monetization strategies for Service ProvidersEvan Kaplan, President and CEO, iPassand exhibition visitSTREAM D: Wi-Fi Roaming – A Missed Opportunity? Plus M2M Wi-FiChair’s IntroductionRobert Duncan, President, Mobility Consulting14:00 OPERATOR CASE STUDY: The latent demandfor Wi-Fi roaming: opportunities andchallenges• Is the driver for Wi-Fi roaming to increase revenuefrom customers or to attract more customers anddrive customer loyalty?• What are the main roadblocks for W-Fi roaming andhow to over<strong>com</strong>e them• Will Wi-Fi roaming cannibalise cellular? How is thisimpacted by 4G spectrum fragmentation?• Quantifying the advantage of Wi-Fi for data offloadwhen roaming• Making the case for bundling Wi-Fi roaming intopostpaid packages• Examining the latest standards for Wi-Fi roamingand the role that the different layers of the valuechain need to fulfilChristian Wollner, Head of Product ManagementMobile Solutions, Deutsche TelekomOPERATOR14:25 Realising the Wi-Fi roaming opportunity• Detailing a Wi-Fi pricing and roaming strategy todrive customer satisfaction and take up• Detailing specific Wi-Fi packages for postpaid andnon postpaid customers• Bundling Wi-Fi roaming into standard roamingpackagesSpeaker to be confirmed14:50 INTERACTIVE PANEL SESSION: Examiningthe business case and how to of launching aWi-Fi roaming service• Understanding the business case and main driversfor enabling Wi-Fi connectivity – is it profit orcustomer experience?• Building successfull Wi-Fi roaming relationships• Understanding consumer Wi-Fi roaming behaviourPanellists: Christian Wollner, Head of ProductManagement Mobile Solutions, Deutsche TelekomBjorn Thorngren , VP of international markets,Boingo WirelessShadi Mahassel, Program Manager, Skype15:30 Networking Coffee & Exhibition Visit16:15 SERVICE PROVIDER CASE STUDY: NextGeneration Hotspot: The <strong>com</strong>mercialopportunities• Low rates, high volume, seamless experience: Thepromise of Next Generation Hotspot• Can we all get along?: Negotiating roamingrelationships in the Next Generation Hotspotecosystem• A HetNet solution: Increased efficiencies and costsavings through converged Wi-Fi and DAS networks• The wireless land grab: What high-traffic consumervenues will be the next mobile roaming portfoliomust-haves?Bjorn Thorngren, VP of international markets,Boingo Wireless“This is the strongest WiFi conference that I have attended. The agendaincluded some excellent speakers and reflecting the numerous WiFibusiness models that co-exist/<strong>com</strong>pete today.”Paul Miller, Chief Marketing Officer, O2 WifiPANEL DISCUSSIONSERVICE PROVIDER16.40 SERVICE PROVIDER CASE STUDY:Simplifying the consumer roamingexperience using Skype Wi-Fi• Outlining the Wi-Fi based offering from Skype, andhow it benefits international roamers• Determining the impact on roaming revenuegeneration and understanding how Skype chargeusers for their usage• Understanding how Skype works in partnership withWi-Fi operatorsShadi Mahassel, Program Manager, SkypeSERVICE PROVIDER17:05 OPERATOR CASE STUDY: Wi-Fi and M2M:creating new revenue opportunities• What are the opportunities for Wi-Fi M2M?• Identifying and validating M2M Wi-Fi marketverticals• How are other <strong>com</strong>petitive technologies affectingM2M Wi-Fi growth?Stephan Keuneke, Head of M2M Business Support,Deutsche TelekomOPERATOR17:30 Close of conferenceDAY 2JOIN THE DEBATE ON TWITTER! @wirelessnetnews #WifiWorld