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DAY 2: THURSDAY 26TH SEPTEMBERCOMPREHENSIVE AN08.00 Registration opens08:15 ANALYST BREAKFAST BRIEFINGSAsk the experts in-depth questions at the interactiveroundtable breakfast briefings, topics to beaddressed include:• Wi-Fi pricing strategy – how will carriers cope with themove to free?Chair: Mike Roberts, Principal Analyst,Informa Telecoms & Media• Wi-Fi pricing modelsChair: Robert Duncan, President, Mobility Consulting• Wi-Fi offloadChair: Álvaro Prieto, Head of Business Development, Fon• Small Cells and Wi-FiChair: Simon Saunders, Director - Technology, Real Wireless• Next Generation HotspotsChair: Philip Kendall, Director, Wireless OperatorStrategies, Strategy Analytics08.50 Chair’s IntroductionMike Roberts, Principal Analyst,Informa Telecoms & MediaACHIEVING COMPETITIVE DIFFERENTIATIONAND ROI FOR WI-FI NETWORKS09:00 OPERATOR KEYNOTE: Developing an immediateand long term sustainable Wi-Fi strategyCase Study: Successfully deploying a city wideWi-Fi network• Different types of hotspots• Where to put the APs, and where not to• The role of venues, municipalities and councils in publicWi-Fi roll outs• Effectively managing a huge network• Ensuring the quality of experienceSami Susiaho, Head of Edge Technologies,The Cloud - BSkyBKEYNOTEDEVICE MANUFACTURERS09:25 INTERACTIVE PANEL DISCUSSION: Connectingthe Wi-Fi ecosystem: The role of mobile devicemanufacturers & OS vendors• How are mobile devices evolving to secure, seamlesshotspot operation? What is the impetus for the change?• Quality of service and quality of experience acrossdiverse devices. What are the most importantdevelopments?• Chicken and egg. What will drive adoption of advanceddevice capabilities? Commercial deployment ofadvanced networks?Chair: Edgar Figueroa, CEO, Wi-Fi AllianceCamillo Carlini, Wireless Devices Innovation PM,Telecom ItaliaSpeaker to be confirmed, SonyFurther panellists to be confirmedPANEL DISCUSSION13:00 Networking lunchSTREAM C: New Business Models: Enterprise, Retail, Transit, Public AccessChair’s IntroductionMike Roberts, Principal Analyst, Informa Telecoms & MediaSERVICE PROVIDER RETAIL WI-FI: A SERIES OFINNOVATIVE BUSINESS MODEL CASE STUDIES14.00 SERVICE PROVIDER CASE STUDY: Making thebusiness case for offering Wi-Fi as a value addin the retail sector• Examining the potential opportunity of Wi-Fi for retailoutlets• Outlining B2B2C business models• Determining the pros and cons of free or paid forpartnerships• Who owns the data? Addressing the questions ofinformation sharing and disseminationPeadar Gormley, CEO, My Place MediaSERVICE PROVIDER14.15 SERVICE PROVIDER CASE STUDY: Building aninsightful Wi-Fi analytics platform• The commercial insights & value which Wi-Fi analyticscan bringSERVICEPROVIDER• The value and benefits to end users• How these can be utilised in retail, leisure and hospitalityGavin Wheeldon, CEO, So Purple Group14.30 SERVICE PROVIDER CASE STUDY: Outlining thebusiness model and deployment of Free Skype Wi-Fi• Outlining the business case of and operation of a selfservice,cloud based Wi-Fi network platformSERVICEPROVIDER• Examining the success of the free Skype Wi-Fi model• Determining the benefits of monitoring and dashboardservicesPeter Hase, CEO, Wicoms“Excellent information providedand very good for networking.”Marcos Romero, Sales and Marketing Director, Oi WiFi14.45 SERVICE PROVIDER CASE STUDY: Examiningthe ‘taoptoWifi’ business model• Understanding the importance of the user & venueowneras stakeholders in Wi-Fi• Outlining the business case for and operation of‘taptowifi’• Quantifying the benefits of removing registrationprocesses• Effectively integrating with social mediaAndy King, CEO, Blue Butterfly DigitalSERVICE PROVIDER15.00 Simplifying Wi-Fi access to drive subscriberuptake• Extending home Wi-Fi user experience beyond the home• Examining the business case for offloading data ontoresidential gateways• Ensuring zero sign-on for both residential and mobilesubscribersBjorn Smedman, CEO, Anyfi Networks15.25 Networking Coffee & Exhibition VisitWIFI ADVERTISING16.15 OPERATOR CASE STUDY: Evaluating therevenue potential of Wi-Fi advertising• Determining the viability of monetising Wi-Fi throughadvertising• Examining the success of campaigns to date• Forecasting timescales for mass market deployment• Effectively integrating advertising business models into the wider Wi-Fi strategyGunadi Hantoro, Manager Access TechnologyDeployment Plan, Telkom IndonesiaOPERATOR“Optimal combination of presentations, casesstudies, panel discussions, and mingling.”Chris Koeneman, VP of Sales, Bluesocket, ADTRAN16.40 SERVICE PROVIDER CASE STUDY: Evaluatingthe revenue potential of Wi-Fi advertising• Determining the viability of monetising Wi-Fi throughadvertising• Examining the success of campaigns to dateForecasting timescales for mass market deployment• Effectively integrating advertising business models into the wider Wi-Fi strategyLuis Manuel Calvo Díez, Chief Operations Officer,GowexSERVICE PROVIDERWI-FI IN TRANSPORT17.05 SERVICE PROVIDER CASE STUDY: Wi-Ficonnectivity on London Underground• Examining the increasing consumer demand for dataon the move and examining market development• Managing customer use and expectations• Determining the optimum business models togenerate revenue• Rolling out Wi-Fi on London UndergroundJon James, Executive Director, Broadband,Virgin MediaSERVICE PROVIDER17:30 SERVICE PROVIDER CASE STUDY: Wi-Ficonnectivity on transport networks• Examining the increasing consumer demand for dataon the move and examining market development• Managing customer use and expectations• Determining the optimum business models togenerate revenueJay Saw, Commercial Director, Nomad DigitalSERVICE PROVIDER17:55 Close of conferenceWWW.WIFIWORLDSUMMIT.COM