DUFB Evaluation Report 2012 - Fair Food Network

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Appendices20
Appendix A2012 DUFB MarketsSeventy-five farmers’ markets (including 2 mobile trucks) participated in DUFB, an increase of 20 from 2011 (see list below).About 40 of the markets had also participated in DUFB in 2011. Approximately one-quarter of the markets were small, urbanor suburban neighborhood markets, one-quarter were small to medium urban well-established markets, another quarter weresmall rural town center markets. The others were large, high traffic markets, and a small number of larger rural markets andfarm stands. By far, the largest of the participating markets is Eastern Market in Detroit; the other large markets are in the moredensely populated areas such as Ann Arbor, Saginaw, Flint, Kalamazoo, Lansing, Grand Rapids, and Toledo.Acceptance of SNAP BenefitsFarmers’ markets were not required to have previous experience with SNAP to participate in Double Up Food Bucks as longas they were prepared to start accepting SNAP benefits by June 2012. Almost two-thirds of the markets had been acceptingSNAP for one year before 2012. Eight markets had been accepting SNAP for two years, five markets for three years, and ninemarkets were new to accepting SNAP.2012 Participating SitesDetroit AreaDetroit Eastern MarketEastern Market Farm Stand SitesEastside Farmers MarketFarmers & Artisans Market – DearbornGleaners Fresh Food Share ProgramLincoln Park Farmers MarketNew Baltimore Farmers MarketNorthwest Detroit Farmers MarketOakland Avenue Farmers MarketPeaches & Greens Store and Mobile Food TruckSowing Seeds Growing Futures Farmers MarketWayne Metropolitan CAA Farmers MarketWayne State University Farmers MarketSoutheastAnn Arbor Farmers MarketCanton Farmers MarketDowntown Jackson Grand River Farmers MarketDowntown Ypsilanti Farmers MarketDundee Farmers MarketGreen Market at Allegiance HealthMonroe Farmers MarketWestside Farmers MarketYpsilanti Depot Town Farmers MarketSouthwest Michigan100-Mile MarketBattle Creek Farmers MarketBellevue Farmers MarketBenton Harbor Farmers MarketCity of Springfield Farmers MarketDouglass Farmers MarketKalamazoo Farmers MarketVA Hospital Farmers MarketGreater Grand RapidsAda Farmers MarketByron Farmers MarketDowntown Big Rapids Farmers MarketFulton Street Farmers MarketGreenville Farmers MarketHolland Farmers MarketHudsonville Farmers MarketMetro Health Farmers MarketMuskegon Farmers MarketPlainfield Twp Farmers MarketSouth East Area Farmers Market – Garfield ParkSouth East Area Farmers Market – Gerald R FordMiddle SchoolSparta Farmers MarketSpectrum Health’s Farmers MarketSweetwater Local Foods MarketYMCA of Greater Grand Rapids Farmers MarketLansing AreaAllen Street Farmers MarketBath Farmers MarketDowntown Owosso Farmers MarketEast Lansing Farmers MarketLansing City MarketMeridian Township Farmers MarketSouth Lansing Community Farmers MarketWestside Farmers Market – LansingEast CentralFlint Farmers MarketCity of Grand Blanc Farmers MarketDowntown Bay City Farmers MarketDowntown Saginaw Farmers MarketImlay City Farmers MarketLapeer Farmers MarketNortheast Michigan Regional Farm Market: EastTawasNortheast Michigan Regional Farm Market:OscodaVantage Point Farmers MarketNorthwest MichiganElberda Farmers MarketGrow Benzie Farmers MarketLake Leelanau Farmers MarketManistee Community Kitchen Local Food ShareProgramManistee Farmers MarketMarvin’s Garden SpotSara Hardy Downtown Farmers MarketSuttons Bay Farmers MarketNorthern Michigan and theUpper PeninsulaMarquette Farmers MarketMenominee Historic Downtown Farmers MarketNortheast Michigan Regional Farm MarketsToledo, OhioToledo Downtown Farmers MarketWestgate Farmers Market at Elder Beerman’s21
Page 3: Table of Contents1Executive Summary
Page 9 and 10: Evaluation Overview & MethodsFFN ha
Page 11 and 12: 2012 DUFB Farmers’ Markets: By Ty
Page 13 and 14: DUFB Impact on VendorsOver one hund
Page 16 and 17: I sell more fresh fruits and/or veg
Page 18 and 19: Encouraging SNAP Customers to Purch
Page 20 and 21: Communications and MarketingThe DUF
Page 22 and 23: Results & RecommendationsOverall, t
Page 26: Appendix BDUFB Data Collection Stra

DUFB Evaluation Report 2012 - Fair Food Network

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